Ders Adı Kodu Yarıyıl T+U Saat Kredi AKTS
Healthcare Communıcatıon HIR 022 0 3 + 0 3 5
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Lisans
Dersin Türü Seçmeli
Dersin Koordinatörü ERDAL BİLİCİ
Dersi Verenler Prof.Dr. METİN IŞIK,
Dersin Yardımcıları
Dersin Kategorisi Diğer
Dersin Amacı

Age is one of our favorite profession of public relations are important, but, expressed as the difference between being ordinary. In this context, the institutions that good public relations are having a positive image. Improving the quality of health services and public relations activities to ensure customer satisfaction is directly proportional to the effectiveness. In other words, effective and successful public relations activities in improving the quality of health care services plays a key role.

Dersin İçeriği

Introduction to Health Communication, Health Communication What is?

As an interdisciplinary field of Health Communication, Health Communication features

Health Communication Theories and Models

Health Communication Theories and Models

Health Communication Campaign Process

Other issues related to Health Communication

Risk Communication, Media Advocacy

Health Literacy, Critical Health Communication

Media and Health

Health Communications and Ethics

Interpersonal Communication Perspective of Health Communication

# Ders Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 Discuss the importance of media in the works of public relations. Lecture, Discussion, Testing, Homework,
2 Describe the functions of PR in the health business. Lecture, Discussion, Testing, Homework,
3 Know the technics of using for PR Lecture, Discussion, Testing, Homework,
4 Indicates the importance of public relations in health care. Lecture, Discussion, Testing, Homework,
5 Describe the notion of PR. Lecture, Discussion, Testing, Homework,
Hafta Ders Konuları Ön Hazırlık
1 Introduction to Health Communication, What is Health Communication?
2 As an interdisciplinary field of Health Communication, Health Communication features
3 Health Communication Theories and Models
4 Health Communication Theories and Models
5 Health Communication Campaign Process
6 The Importance of PR in Health Care Business
7 Public Relations Organisation of in Health Care:   The Role of Public Relations Unit of the Hospital and Position
8 The Qualifications of PR expert in Health Care
9 QUIZ
10 Duties of the Public Relations Specialist in Hospital
11 Media and Health
12 Health Communications and Ethics
13 Interpersonal Communication Perspective of Health Communication
14 Project Presentation
Kaynaklar
Ders Notu

IŞIK, Metin: "Sağlık Kuruluşlarında Halkla İlişkiler" Ders Notları, Sakarya, 2013.

Ders Kaynakları

Çınarlı, İnci, (2008), Sağlık İletişimi ve Medya, Ankara: Nobel

Okay, Ayla, (2009), Sağlık İletişimi, İstanbul: MediaCat

Tabak, Ruhi Selçuk, (1999), Sağlık İletişimi, İstanbul: Literatür

Seal, Clive (2003), "Health and The Media: An Overview", Sociology of Health and Illness, vol.25, no.6,pp.513-531

Özdemir, Gamze Yücesan, Özdemir, Ali Murat, (2006), “Medya ve Sağlık: Patolojik Bir İlişki”, Toplum ve Hekim, Ocak-Şubat, cilt 21, sayı 1, s.32-38.

Schiavo, Renata, (2007) , Health Communication: From Theory to Practice, Jossey Bass, USA

Sıra Program Çıktıları Katkı Düzeyi
1 2 3 4 5
1 Knows Pr and Advertising Theories X
3 Has social reponsibility X
4 Knows how to communicate effectively X
5 Creates Pr and Advertising projects. X
7 Manages media relations X
8 Creates persuasive messages by using images and words X
Değerlendirme Sistemi
Yarıyıl Çalışmaları Katkı Oranı
1. Ara Sınav 40
1. Proje / Tasarım 10
1. Sözlü Sınav 30
1. Ödev 20
Toplam 100
1. Yıl İçinin Başarıya 50
1. Final 50
Toplam 100
AKTS - İş Yükü Etkinlik Sayı Süre (Saat) Toplam İş Yükü (Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Mid-terms 1 15 15
Quiz 1 10 10
Assignment 2 15 30
Final examination 1 20 20
Toplam İş Yükü 123
Toplam İş Yükü / 25 (Saat) 4,92
Dersin AKTS Kredisi 5