Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
---|---|---|---|---|---|
Publıc Relatıons and Promotıon | HIR 111 | 1 | 3 + 0 | 3 | 6 |
Ön Koşul Dersleri | |
Önerilen Seçmeli Dersler | |
Dersin Dili | Türkçe |
Dersin Seviyesi | Lisans |
Dersin Türü | Zorunlu |
Dersin Koordinatörü | Doç.Dr. SİMGE ÜNLÜ |
Dersi Verenler | Doç.Dr. SİMGE ÜNLÜ, |
Dersin Yardımcıları | |
Dersin Kategorisi | Alanına Uygun Öğretim |
Dersin Amacı | The course is going to introduce advertising methods and strategies and to make students examine the conditions of using them by means of examples. |
Dersin İçeriği | Teaching the elements of PR & Publicity. |
Kalkınma Amaçları |
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# | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
---|---|---|---|
1 | The Learner describes the elements of advertising. | Lecture, Question-Answer, Discussion, Brain Storming, Case Study, Project Based Learning, | Testing, Homework, |
2 | The learner is aware of the advertising strategies in Turkey and in the world. | Question-Answer, Discussion, Drilland Practice, Group Study, Brain Storming, Case Study, Project Based Learning, | Testing, Homework, |
3 | The learner organizes advetising campaigns. | Lecture, Question-Answer, Discussion, Case Study, Self Study, Project Based Learning, | Testing, Homework, |
4 | The learner is aware of the cultural differences in advertising. | Lecture, Question-Answer, Discussion, Case Study, Project Based Learning, | Testing, Homework, |
5 | The learner describes the media tools used in advertising. | Lecture, Question-Answer, Discussion, Brain Storming, Project Based Learning, | Testing, Oral Exam, Homework, |
Hafta | Ders Konuları | Ön Hazırlık |
---|---|---|
1 | Introduction to the course | |
2 | What is PR | |
3 | History of PR | |
4 | Communication tools of PR | |
5 | PR's relation with other deciplines | |
6 | Responsibilities of PR specialist | |
7 | Corporate social responsibility | |
8 | Image and reputation management-I | |
9 | Image and reputation management-II | |
10 | Publicity | |
11 | Publicity strategies-I | |
12 | Publicity strategies-II | |
13 | Student presentations-I | |
14 | FinalStudent presentations-II |
Kaynaklar | |
---|---|
Ders Notu | Halkla İlişkilere Giriş - Prof. Dr. Metin IŞIK |
Ders Kaynakları | Turizmde tanıtım ve reklam, Media Cat Yayınları, Ahmet TolungüçBabbie, |
Sıra | Program Çıktıları | Katkı Düzeyi | |||||
---|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | |||
1 | Knows Pr and Advertising Theories | X | |||||
3 | Has social reponsibility | X | |||||
4 | Knows how to communicate effectively | X | |||||
5 | Creates Pr and Advertising projects. | X | |||||
7 | Manages media relations | X | |||||
8 | Creates persuasive messages by using images and words | X |
Değerlendirme Sistemi | |
---|---|
Yarıyıl Çalışmaları | Katkı Oranı |
1. Ödev | 10 |
2. Ödev | 20 |
1. Ara Sınav | 50 |
1. Kısa Sınav | 20 |
Toplam | 100 |
1. Yıl İçinin Başarıya | 50 |
1. Final | 50 |
Toplam | 100 |
AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
Mid-terms | 1 | 15 | 15 |
Quiz | 1 | 5 | 5 |
Assignment | 1 | 10 | 10 |
Project / Design | 1 | 15 | 15 |
Final examination | 1 | 20 | 20 |
Toplam İş Yükü | 161 | ||
Toplam İş Yükü / 25 (Saat) | 6,44 | ||
Dersin AKTS Kredisi | 6 |