| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Publıc Relatıons and Promotıon | HIR 111 | 1 | 3 + 0 | 3 | 6 |
| Ön Koşul Dersleri | |
| Önerilen Seçmeli Dersler | |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | Lisans |
| Dersin Türü | Zorunlu |
| Dersin Koordinatörü | Doç.Dr. SİMGE ÜNLÜ |
| Dersi Verenler | Doç.Dr. SİMGE ÜNLÜ, |
| Dersin Yardımcıları | |
| Dersin Kategorisi | Alanına Uygun Öğretim |
| Dersin Amacı | The course is going to introduce advertising methods and strategies and to make students examine the conditions of using them by means of examples. |
| Dersin İçeriği | Teaching the elements of PR & Publicity. |
| Kalkınma Amaçları |
|---|
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| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | The Learner describes the elements of advertising. | Lecture, Question-Answer, Discussion, Brain Storming, Case Study, Project Based Learning, | Testing, Homework, |
| 2 | The learner is aware of the advertising strategies in Turkey and in the world. | Question-Answer, Discussion, Drilland Practice, Group Study, Brain Storming, Case Study, Project Based Learning, | Testing, Homework, |
| 3 | The learner organizes advetising campaigns. | Lecture, Question-Answer, Discussion, Case Study, Self Study, Project Based Learning, | Testing, Homework, |
| 4 | The learner is aware of the cultural differences in advertising. | Lecture, Question-Answer, Discussion, Case Study, Project Based Learning, | Testing, Homework, |
| 5 | The learner describes the media tools used in advertising. | Lecture, Question-Answer, Discussion, Brain Storming, Project Based Learning, | Testing, Oral Exam, Homework, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | Introduction to the course | |
| 2 | What is PR | |
| 3 | History of PR | |
| 4 | Communication tools of PR | |
| 5 | PR's relation with other deciplines | |
| 6 | Responsibilities of PR specialist | |
| 7 | Corporate social responsibility | |
| 8 | Image and reputation management-I | |
| 9 | Image and reputation management-II | |
| 10 | Publicity | |
| 11 | Publicity strategies-I | |
| 12 | Publicity strategies-II | |
| 13 | Student presentations-I | |
| 14 | FinalStudent presentations-II |
| Kaynaklar | |
|---|---|
| Ders Notu | Halkla İlişkilere Giriş - Prof. Dr. Metin IŞIK |
| Ders Kaynakları | Turizmde tanıtım ve reklam, Media Cat Yayınları, Ahmet TolungüçBabbie, |
| Sıra | Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows Pr and Advertising Theories | X | |||||
| 3 | Has social reponsibility | X | |||||
| 4 | Knows how to communicate effectively | X | |||||
| 5 | Creates Pr and Advertising projects. | X | |||||
| 7 | Manages media relations | X | |||||
| 8 | Creates persuasive messages by using images and words | X | |||||
| # | Ders Öğrenme Çıktılarının Program Çıktılarına Katkısı | PÇ 1 | PÇ 3 | PÇ 4 | PÇ 5 | PÇ 7 | PÇ 8 |
|---|---|---|---|---|---|---|---|
| 1 | The Learner describes the elements of advertising. | ||||||
| 2 | The learner is aware of the advertising strategies in Turkey and in the world. | ||||||
| 3 | The learner organizes advetising campaigns. | ||||||
| 4 | The learner is aware of the cultural differences in advertising. | ||||||
| 5 | The learner describes the media tools used in advertising. |
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| 1. Ödev | 10 |
| 2. Ödev | 20 |
| 1. Ara Sınav | 50 |
| 1. Kısa Sınav | 20 |
| Toplam | 100 |
| 1. Yıl İçinin Başarıya | 50 |
| 1. Final | 50 |
| Toplam | 100 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
| Mid-terms | 1 | 15 | 15 |
| Quiz | 1 | 5 | 5 |
| Assignment | 1 | 10 | 10 |
| Project / Design | 1 | 15 | 15 |
| Final examination | 1 | 20 | 20 |
| Toplam İş Yükü | 161 | ||
| Toplam İş Yükü / 25 (Saat) | 6,44 | ||
| dersAKTSKredisi | 6 | ||