Ders Adı Kodu Yarıyıl T+U Saat Kredi AKTS
Publıc Relatıons and Promotıon HIR 111 1 3 + 0 3 6
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Lisans
Dersin Türü Zorunlu
Dersin Koordinatörü Doç.Dr. SİMGE ÜNLÜ
Dersi Verenler Doç.Dr. SİMGE ÜNLÜ,
Dersin Yardımcıları
Dersin Kategorisi Alanına Uygun Öğretim
Dersin Amacı

The course is going to introduce advertising methods and strategies and to make students examine the conditions of using them by means of examples.

Dersin İçeriği

Teaching the elements of PR & Publicity.

Kalkınma Amaçları
# Ders Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 The Learner describes the elements of advertising. Lecture, Question-Answer, Discussion, Brain Storming, Case Study, Project Based Learning, Testing, Homework,
2 The learner is aware of the advertising strategies in Turkey and in the world. Question-Answer, Discussion, Drilland Practice, Group Study, Brain Storming, Case Study, Project Based Learning, Testing, Homework,
3 The learner organizes advetising campaigns. Lecture, Question-Answer, Discussion, Case Study, Self Study, Project Based Learning, Testing, Homework,
4 The learner is aware of the cultural differences in advertising. Lecture, Question-Answer, Discussion, Case Study, Project Based Learning, Testing, Homework,
5 The learner describes the media tools used in advertising. Lecture, Question-Answer, Discussion, Brain Storming, Project Based Learning, Testing, Oral Exam, Homework,
Hafta Ders Konuları Ön Hazırlık
1 Introduction to the course
2 What is PR
3 History of PR
4 Communication tools of PR
5 PR's relation with other deciplines
6 Responsibilities of PR specialist
7 Corporate social responsibility
8 Image and reputation management-I
9 Image and reputation management-II
10 Publicity
11 Publicity strategies-I
12 Publicity strategies-II
13 Student presentations-I
14 FinalStudent presentations-II
Kaynaklar
Ders Notu

Halkla İlişkilere Giriş - Prof. Dr. Metin IŞIK

Ders Kaynakları

Turizmde tanıtım ve reklam, Media Cat Yayınları, Ahmet TolungüçBabbie,

Sıra Program Çıktıları Katkı Düzeyi
1 2 3 4 5
1 Knows Pr and Advertising Theories X
3 Has social reponsibility X
4 Knows how to communicate effectively X
5 Creates Pr and Advertising projects. X
7 Manages media relations X
8 Creates persuasive messages by using images and words X
Değerlendirme Sistemi
Yarıyıl Çalışmaları Katkı Oranı
1. Ödev 10
2. Ödev 20
1. Ara Sınav 50
1. Kısa Sınav 20
Toplam 100
1. Yıl İçinin Başarıya 50
1. Final 50
Toplam 100
AKTS - İş Yükü Etkinlik Sayı Süre (Saat) Toplam İş Yükü (Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 15 15
Quiz 1 5 5
Assignment 1 10 10
Project / Design 1 15 15
Final examination 1 20 20
Toplam İş Yükü 161
Toplam İş Yükü / 25 (Saat) 6,44
Dersin AKTS Kredisi 6