| Course Name | Code | Semester | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|
| Public Relations and Promotion | HIR 111 | 1 | 3 + 0 | 3 | 6 |
| Precondition Courses | |
| Recommended Optional Courses | |
| Course Language | Turkish |
| Course Level | Bachelor's Degree |
| Course Type | Compulsory |
| Course Coordinator | Doç.Dr. SİMGE ÜNLÜ |
| Course Lecturers | Doç.Dr. SİMGE ÜNLÜ, |
| Course Assistants | |
| Course Category | Field Proper Education |
| Course Objective | The course is going to introduce advertising methods and strategies and to make students examine the conditions of using them by means of examples. |
| Course Content | Teaching the elements of PR & Publicity. |
| # | Course Learning Outcomes | Teaching Methods | Assessment Methods |
|---|---|---|---|
| 1 | The Learner describes the elements of advertising. | Lecture, Question-Answer, Discussion, Brain Storming, Case Study, Project Based Learning, | Testing, Homework, |
| 2 | The learner is aware of the advertising strategies in Turkey and in the world. | Question-Answer, Discussion, Drilland Practice, Group Study, Brain Storming, Case Study, Project Based Learning, | Testing, Homework, |
| 3 | The learner organizes advetising campaigns. | Lecture, Question-Answer, Discussion, Case Study, Self Study, Project Based Learning, | Testing, Homework, |
| 4 | The learner is aware of the cultural differences in advertising. | Lecture, Question-Answer, Discussion, Case Study, Project Based Learning, | Testing, Homework, |
| 5 | The learner describes the media tools used in advertising. | Lecture, Question-Answer, Discussion, Brain Storming, Project Based Learning, | Testing, Oral Exam, Homework, |
| Week | Course Topics | Preliminary Preparation |
|---|---|---|
| 1 | Introduction to the course | |
| 2 | What is PR | |
| 3 | History of PR | |
| 4 | Communication tools of PR | |
| 5 | PR's relation with other deciplines | |
| 6 | Responsibilities of PR specialist | |
| 7 | Corporate social responsibility | |
| 8 | Image and reputation management-I | |
| 9 | Image and reputation management-II | |
| 10 | Publicity | |
| 11 | Publicity strategies-I | |
| 12 | Publicity strategies-II | |
| 13 | Student presentations-I | |
| 14 | FinalStudent presentations-II |
| Resources | |
|---|---|
| Course Notes | <p>Halkla İlişkilere Giriş - Prof. Dr. Metin IŞIK</p> |
| Course Resources | Turizmde tanıtım ve reklam, Media Cat Yayınları, Ahmet TolungüçBabbie, |
| Order | Program Outcomes | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows Pr and Advertising Theories | X | |||||
| 3 | Has social reponsibility | X | |||||
| 4 | Knows how to communicate effectively | X | |||||
| 5 | Creates Pr and Advertising projects. | X | |||||
| 7 | Manages media relations | X | |||||
| 8 | Creates persuasive messages by using images and words | X | |||||
| Evaluation System | |
|---|---|
| Semester Studies | Contribution Rate |
| 1. Ödev | 10 |
| 2. Ödev | 20 |
| 1. Ara Sınav | 50 |
| 1. Kısa Sınav | 20 |
| Total | 100 |
| 1. Yıl İçinin Başarıya | 50 |
| 1. Final | 50 |
| Total | 100 |
| ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
| Mid-terms | 1 | 15 | 15 |
| Quiz | 1 | 5 | 5 |
| Assignment | 1 | 10 | 10 |
| Project / Design | 1 | 15 | 15 |
| Final examination | 1 | 20 | 20 |
| Total Workload | 161 | ||
| Total Workload / 25 (Hours) | 6.44 | ||
| dersAKTSKredisi | 6 | ||