Course Name | Code | Semester | T+U Hours | Credit | ECTS |
---|---|---|---|---|---|
Public Relations and Promotion | HIR 111 | 1 | 3 + 0 | 3 | 6 |
Precondition Courses | |
Recommended Optional Courses | |
Course Language | Turkish |
Course Level | Bachelor's Degree |
Course Type | Compulsory |
Course Coordinator | Doç.Dr. SİMGE ÜNLÜ |
Course Lecturers | Doç.Dr. SİMGE ÜNLÜ, |
Course Assistants | |
Course Category | Field Proper Education |
Course Objective | The course is going to introduce advertising methods and strategies and to make students examine the conditions of using them by means of examples. |
Course Content | Teaching the elements of PR & Publicity. |
# | Course Learning Outcomes | Teaching Methods | Assessment Methods |
---|---|---|---|
1 | The Learner describes the elements of advertising. | Lecture, Question-Answer, Discussion, Brain Storming, Case Study, Project Based Learning, | Testing, Homework, |
2 | The learner is aware of the advertising strategies in Turkey and in the world. | Question-Answer, Discussion, Drilland Practice, Group Study, Brain Storming, Case Study, Project Based Learning, | Testing, Homework, |
3 | The learner organizes advetising campaigns. | Lecture, Question-Answer, Discussion, Case Study, Self Study, Project Based Learning, | Testing, Homework, |
4 | The learner is aware of the cultural differences in advertising. | Lecture, Question-Answer, Discussion, Case Study, Project Based Learning, | Testing, Homework, |
5 | The learner describes the media tools used in advertising. | Lecture, Question-Answer, Discussion, Brain Storming, Project Based Learning, | Testing, Oral Exam, Homework, |
Week | Course Topics | Preliminary Preparation |
---|---|---|
1 | Introduction to the course | |
2 | What is PR | |
3 | History of PR | |
4 | Communication tools of PR | |
5 | PR's relation with other deciplines | |
6 | Responsibilities of PR specialist | |
7 | Corporate social responsibility | |
8 | Image and reputation management-I | |
9 | Image and reputation management-II | |
10 | Publicity | |
11 | Publicity strategies-I | |
12 | Publicity strategies-II | |
13 | Student presentations-I | |
14 | FinalStudent presentations-II |
Resources | |
---|---|
Course Notes | <p>Halkla İlişkilere Giriş - Prof. Dr. Metin IŞIK</p> |
Course Resources | Turizmde tanıtım ve reklam, Media Cat Yayınları, Ahmet TolungüçBabbie, |
Order | Program Outcomes | Level of Contribution | |||||
---|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | |||
1 | Knows Pr and Advertising Theories | X | |||||
3 | Has social reponsibility | X | |||||
4 | Knows how to communicate effectively | X | |||||
5 | Creates Pr and Advertising projects. | X | |||||
7 | Manages media relations | X | |||||
8 | Creates persuasive messages by using images and words | X |
Evaluation System | |
---|---|
Semester Studies | Contribution Rate |
1. Ödev | 10 |
2. Ödev | 20 |
1. Ara Sınav | 50 |
1. Kısa Sınav | 20 |
Total | 100 |
1. Yıl İçinin Başarıya | 50 |
1. Final | 50 |
Total | 100 |
ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
Mid-terms | 1 | 15 | 15 |
Quiz | 1 | 5 | 5 |
Assignment | 1 | 10 | 10 |
Project / Design | 1 | 15 | 15 |
Final examination | 1 | 20 | 20 |
Total Workload | 161 | ||
Total Workload / 25 (Hours) | 6.44 | ||
dersAKTSKredisi | 6 |