Course Name Code Semester T+U Hours Credit ECTS
Public Relations and Promotion HIR 111 1 3 + 0 3 6
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type Compulsory
Course Coordinator Doç.Dr. SİMGE ÜNLÜ
Course Lecturers Doç.Dr. SİMGE ÜNLÜ,
Course Assistants
Course Category Field Proper Education
Course Objective

The course is going to introduce advertising methods and strategies and to make students examine the conditions of using them by means of examples.

Course Content

Teaching the elements of PR & Publicity.

# Course Learning Outcomes Teaching Methods Assessment Methods
1 The Learner describes the elements of advertising. Lecture, Question-Answer, Discussion, Brain Storming, Case Study, Project Based Learning, Testing, Homework,
2 The learner is aware of the advertising strategies in Turkey and in the world. Question-Answer, Discussion, Drilland Practice, Group Study, Brain Storming, Case Study, Project Based Learning, Testing, Homework,
3 The learner organizes advetising campaigns. Lecture, Question-Answer, Discussion, Case Study, Self Study, Project Based Learning, Testing, Homework,
4 The learner is aware of the cultural differences in advertising. Lecture, Question-Answer, Discussion, Case Study, Project Based Learning, Testing, Homework,
5 The learner describes the media tools used in advertising. Lecture, Question-Answer, Discussion, Brain Storming, Project Based Learning, Testing, Oral Exam, Homework,
Week Course Topics Preliminary Preparation
1 Introduction to the course
2 What is PR
3 History of PR
4 Communication tools of PR
5 PR's relation with other deciplines
6 Responsibilities of PR specialist
7 Corporate social responsibility
8 Image and reputation management-I
9 Image and reputation management-II
10 Publicity
11 Publicity strategies-I
12 Publicity strategies-II
13 Student presentations-I
14 FinalStudent presentations-II
Resources
Course Notes <p>Halkla İlişkilere Giriş - Prof. Dr. Metin IŞIK</p>
Course Resources

Turizmde tanıtım ve reklam, Media Cat Yayınları, Ahmet TolungüçBabbie,

Order Program Outcomes Level of Contribution
1 2 3 4 5
1 Knows Pr and Advertising Theories X
3 Has social reponsibility X
4 Knows how to communicate effectively X
5 Creates Pr and Advertising projects. X
7 Manages media relations X
8 Creates persuasive messages by using images and words X
Evaluation System
Semester Studies Contribution Rate
1. Ödev 10
2. Ödev 20
1. Ara Sınav 50
1. Kısa Sınav 20
Total 100
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 15 15
Quiz 1 5 5
Assignment 1 10 10
Project / Design 1 15 15
Final examination 1 20 20
Total Workload 161
Total Workload / 25 (Hours) 6.44
dersAKTSKredisi 6