Course Name Code Semester T+U Hours Credit ECTS
Public Relations & Advertising Project HIR 401 7 2 + 2 3 5
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type Compulsory
Course Coordinator Doç.Dr. SİMGE ÜNLÜ
Course Lecturers Doç.Dr. CENGİZ ERDAL, Doç.Dr. SİMGE ÜNLÜ, Dr.Öğr.Üyesi TUBA ÇEVİK ERGİN, Doç.Dr. AYDA İNANÇ, Doç.Dr. TUĞÇE BORAN,
Course Assistants
Course Category
Course Objective This course enables students to create a public relations project or an advertising project.
Course Content Public relations project, advertising project
# Course Learning Outcomes Teaching Methods Assessment Methods
1 Knows the steps of pr and advertising project. Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
2 Creates public relations project or an advertising project Lecture, Discussion, Testing, Homework, Project / Design,
Week Course Topics Preliminary Preparation
1 Research I
2 Research II
3 Research III
4 Planning I
5 Planning II
6 Planning III
7 Midterm
8 Execution I
9 Execution II
10 Execution III
11 Evaluation I
12 Evaluation II
13 Evaluation III
14 Prensentation
Resources
Course Notes
Course Resources
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 Knows Pr and Advertising Theories X
3 Has social reponsibility X
4 Knows how to communicate effectively X
5 Creates Pr and Advertising projects. X
7 Manages media relations X
8 Creates persuasive messages by using images and words X
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 30
1. Sözlü Sınav 20
1. Proje / Tasarım 30
1. Ödev 20
Total 100
5. Yıl İçinin Başarıya 50
6. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 14 3 42
Hours for off-the-classroom study (Pre-study, practice) 14 3 42
Mid-terms 1 15 15
Final examination 1 15 15
Quiz 1 5 5
Assignment 1 10 10
Oral Examination 1 5 5
Total Workload 134
Total Workload / 25 (Hours) 5.36
dersAKTSKredisi 5