| Course Name | Code | Semester | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|
| Social Trends In Advertising and Life Styles | HIR 503 | 0 | 3 + 0 | 3 | 6 |
| Precondition Courses | |
| Recommended Optional Courses | |
| Course Language | Turkish |
| Course Level | yuksek_lisans |
| Course Type | Optional |
| Course Coordinator | Doç.Dr. AYDA İNANÇ |
| Course Lecturers | Doç.Dr. AYDA İNANÇ, |
| Course Assistants | |
| Course Category | |
| Course Objective | |
| Course Content |
| # | Course Learning Outcomes | Teaching Methods | Assessment Methods |
|---|---|---|---|
| 1 | Demonstration, | Portfolio, | |
| 2 | Demonstration, | Performance Task, |
| Week | Course Topics | Preliminary Preparation |
|---|---|---|
| 1 | general discussion | |
| 2 | New regulations and product placement in advertisements | |
| 3 | Reflection of changing consumer structure on advertising | |
| 4 | Reflection of changing consumer structure on advertising (continued) | |
| 5 | The relationship between everyday language and advertising | |
| 6 | Relationship of online shopping and advertising as a new lifestyle | |
| 7 | mditerm | |
| 8 | Lifestyle brands and advertisements | |
| 9 | Lifestyle brands and advertisements (continued) | |
| 10 | Social media as a new advertising medium | |
| 11 | Social media as a new advertising medium (continued) | |
| 12 | Online games and advertising relationship (Advergaming) | |
| 13 | Signs used for different segments in advertisements | |
| 14 | Signs used for different segments in advertisements (continued) |
| Resources | |
|---|---|
| Course Notes | |
| Course Resources | |
| Order | Program Outcomes | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | To evaluate the public relations and advertising activities with a critical point of view. | X | |||||
| 2 | To develop a capacity of analytic thinking on public relations and advertising | X | |||||
| 3 | To analyze the target audience on the basis of public relations and advertising activities. | X | |||||
| 4 | To define the elements of field research on public relations and advertising areas. | X | |||||
| 5 | To follow the new developments on corporate communication. | X | |||||
| 6 | To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies | X | |||||
| 7 | To be aware of the fact that increasing the quality on public relations and advertising is important. | X | |||||
| 8 | To consider the ethical values while using media vehicles on creating public relations and advertising activities. | X | |||||
| 9 | To embrace the public relations and advertising profession as a lifestyle | X | |||||
| 10 | To Apprehend the importance of PR for image, reputation and brand | X | |||||
| Evaluation System | |
|---|---|
| Semester Studies | Contribution Rate |
| 1. Ara Sınav | 50 |
| 1. Ödev | 30 |
| 2. Ödev | 10 |
| 3. Ödev | 10 |
| Total | 100 |
| 1. Final | 50 |
| 1. Yıl İçinin Başarıya | 50 |
| Total | 100 |
| ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 14 | 4 | 56 |
| Hours for off-the-classroom study (Pre-study, practice) | 14 | 1 | 14 |
| Mid-terms | 1 | 30 | 30 |
| Quiz | 1 | 10 | 10 |
| Assignment | 1 | 10 | 10 |
| Final examination | 1 | 40 | 40 |
| Total Workload | 160 | ||
| Total Workload / 25 (Hours) | 6.4 | ||
| dersAKTSKredisi | 6 | ||