Course Name Code Semester T+U Hours Credit ECTS
Graduation Thesis HIR 800 0 0 + 0 0 54
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level yuksek_lisans
Course Type Compulsory
Course Coordinator Dr.Öğr.Üyesi BÜŞRA ÇAKMAKTAŞ
Course Lecturers Dr.Öğr.Üyesi TÜLİN ÇORUHLU, Dr.Öğr.Üyesi GÜLSEN TEZCAN KAYA, Doç.Dr. ELA TAŞ, Doç.Dr. ERKAN ATAK,
Course Assistants
Course Category
Course Objective
Course Content
# Course Learning Outcomes Teaching Methods Assessment Methods
Week Course Topics Preliminary Preparation
Resources
Course Notes
Course Resources
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 To evaluate the public relations and advertising activities with a critical point of view.
2 To develop a capacity of analytic thinking on public relations and advertising
3 To analyze the target audience on the basis of public relations and advertising activities.
4 To define the elements of field research on public relations and advertising areas.
5 To follow the new developments on corporate communication.
6 To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies
7 To be aware of the fact that increasing the quality on public relations and advertising is important.
8 To consider the ethical values while using media vehicles on creating public relations and advertising activities.
9 To embrace the public relations and advertising profession as a lifestyle
10 To Apprehend the importance of PR for image, reputation and brand
Evaluation System
Semester Studies Contribution Rate
Total 0
Total 0
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Total Workload 0
Total Workload / 25 (Hours) 0
dersAKTSKredisi 54