Course Name Code Semester T+U Hours Credit ECTS
Integrated Marketing Communications HIR 525 0 3 + 0 3 6
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level yuksek_lisans
Course Type Optional
Course Coordinator Dr.Öğr.Üyesi TUBA ÇEVİK ERGİN
Course Lecturers Dr.Öğr.Üyesi TUBA ÇEVİK ERGİN,
Course Assistants
Course Category Field Proper Education
Course Objective
Course Content
# Course Learning Outcomes Teaching Methods Assessment Methods
1 Lecture, Question-Answer, Discussion, Drilland Practice, Testing, Homework, Project / Design,
2 Lecture, Question-Answer, Discussion, Drilland Practice, Testing, Homework, Project / Design,
3 Lecture, Question-Answer, Discussion, Drilland Practice, Testing, Homework,
4 Lecture, Question-Answer, Discussion, Testing, Homework,
Week Course Topics Preliminary Preparation
1 Introduction to Integrated Marketing Communications
2 Purchasing Behaviours
3 Brand Management
4 Integrated Marketing Communiations Planning Process
5 Integrated Marketing Communication tools-1
6 Integrated marketing communication tools-2
7 Integrated marketing communication tools-3
8 Integrated maraketing communication tools -4
9 Digital Planning Bütünleşik Reklam, Tutundurma ve Pazarlama İletişimi, Pearson, Kenneth E. Clow, Integrated Marketing Communications, David Pickton, Amanda Broderick, 2 nd edition , Pearson Education, 2005
10 Social Media Bütünleşik Reklam, Tutundurma ve Pazarlama İletişimi, Pearson, Kenneth E. Clow, Integrated Marketing Communications, David Pickton, Amanda Broderick, 2 nd edition , Pearson Education, 2005
11 Database marketing Bütünleşik Reklam, Tutundurma ve Pazarlama İletişimi, Pearson, Kenneth E. Clow, Integrated Marketing Communications, David Pickton, Amanda Broderick, 2 nd edition , Pearson Education, 2005
12 Customer Relationship Management Bütünleşik Reklam, Tutundurma ve Pazarlama İletişimi, Pearson, Kenneth E. Clow, Integrated Marketing Communications, David Pickton, Amanda Broderick, 2 nd edition , Pearson Education, 2005
13 Setting Budgets Bütünleşik Reklam, Tutundurma ve Pazarlama İletişimi, Pearson, Kenneth E. Clow, Integrated Marketing Communications, David Pickton, Amanda Broderick, 2 nd edition , Pearson Education, 2005
14 Creativity and Integrated Marketing Management Bütünleşik Reklam, Tutundurma ve Pazarlama İletişimi, Pearson, Kenneth E. Clow, Integrated Marketing Communications, David Pickton, Amanda Broderick, 2 nd edition , Pearson Education, 2005
Resources
Course Notes
Course Resources
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 To evaluate the public relations and advertising activities with a critical point of view. X
2 To develop a capacity of analytic thinking on public relations and advertising X
3 To analyze the target audience on the basis of public relations and advertising activities. X
4 To define the elements of field research on public relations and advertising areas. X
5 To follow the new developments on corporate communication. X
6 To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies X
7 To be aware of the fact that increasing the quality on public relations and advertising is important. X
8 To consider the ethical values while using media vehicles on creating public relations and advertising activities. X
9 To embrace the public relations and advertising profession as a lifestyle X
10 To Apprehend the importance of PR for image, reputation and brand X
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 70
1. Ödev 10
1. Sözlü Sınav 10
2. Sözlü Sınav 10
Total 100
1. Final 50
1. Yıl İçinin Başarıya 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 14 3 42
Hours for off-the-classroom study (Pre-study, practice) 14 3 42
Mid-terms 1 20 20
Final examination 1 30 30
Assignment 1 5 5
Oral Examination 2 5 10
Total Workload 149
Total Workload / 25 (Hours) 5.96
dersAKTSKredisi 6