| Course Name | Code | Semester | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|
| Public Relations Plannig and Communication Management | HIR 505 | 0 | 3 + 0 | 3 | 6 |
| Precondition Courses | |
| Recommended Optional Courses | |
| Course Language | Turkish |
| Course Level | yuksek_lisans |
| Course Type | Optional |
| Course Coordinator | Doç.Dr. CENGİZ ERDAL |
| Course Lecturers | |
| Course Assistants | |
| Course Category | Available Basic Education in the Field |
| Course Objective | The main goal of this course is to provide learners to gain public relations process and plan with theory and practice. |
| Course Content | Students will learn about how to plan public relations programmes and stages and relationships between media, corporate communication, perception management and persuasion. |
| # | Course Learning Outcomes | Teaching Methods | Assessment Methods |
|---|---|---|---|
| 1 | Defines the stages of public relations plan. | Lecture, Question-Answer, Discussion, Brain Storming, | Testing, Homework, Project / Design, |
| 2 | Defines the tools used in public relations campaigns. | Lecture, Question-Answer, Brain Storming, | Testing, Homework, Project / Design, |
| 3 | Apprehend relations between public relations and media. | Lecture, Question-Answer, Discussion, Group Study, Brain Storming, | Testing, Homework, Project / Design, |
| 4 | Specify a target for public relations campaigns. | Lecture, Question-Answer, Discussion, Simulation, | Testing, Homework, Project / Design, |
| 5 | Specify audience for public relations campaigns. | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
| 6 | Do situation analysis | Lecture, Question-Answer, Discussion, Drilland Practice, | Testing, Homework, Project / Design, |
| 7 | Know perception management?s and persuasion?s factors | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
| 8 | Grasp corporate communication. | Lecture, Question-Answer, Discussion, Project Based Learning, | Testing, Homework, Project / Design, |
| 9 | Recognize of the importance of budgeting and sourcing for public relations campaigns. | Lecture, Question-Answer, Discussion, Drilland Practice, | Testing, Homework, Project / Design, |
| Week | Course Topics | Preliminary Preparation |
|---|---|---|
| 1 | Introduction | |
| 2 | Effective organization management I | |
| 3 | Effective organization management II | |
| 4 | Public Relations and decision taking I | |
| 5 | Public Relations and decision taking II | |
| 6 | Strategy creating | |
| 7 | Planning - I | |
| 8 | Planning -II | |
| 9 | Practice I | |
| 10 | Practice II | |
| 11 | Evaluation I | |
| 12 | Evaluation II | |
| 13 | Project presentations of Students I | |
| 14 | Project presentations of Students II |
| Resources | |
|---|---|
| Course Notes | <p>Halkla ilişkiler ve iletişim yönetiminde mükemmellik – James E. Grunig</p> |
| Course Resources | İrfan Erdoğan (2008), Teori ve Pratikte Halkla İlişkiler, Ankara. Jack Z. Sissors ve Lincoln Bumba (1989). Advertising Media Plannig, NTC Business Books |
| Order | Program Outcomes | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | To evaluate the public relations and advertising activities with a critical point of view. | X | |||||
| 2 | To develop a capacity of analytic thinking on public relations and advertising | X | |||||
| 3 | To analyze the target audience on the basis of public relations and advertising activities. | X | |||||
| 4 | To define the elements of field research on public relations and advertising areas. | ||||||
| 5 | To follow the new developments on corporate communication. | X | |||||
| 6 | To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies | X | |||||
| 7 | To be aware of the fact that increasing the quality on public relations and advertising is important. | X | |||||
| 8 | To consider the ethical values while using media vehicles on creating public relations and advertising activities. | X | |||||
| 9 | To embrace the public relations and advertising profession as a lifestyle | X | |||||
| 10 | To Apprehend the importance of PR for image, reputation and brand | X | |||||
| Evaluation System | |
|---|---|
| Semester Studies | Contribution Rate |
| 1. Ara Sınav | 50 |
| 1. Kısa Sınav | 15 |
| 1. Ödev | 10 |
| 1. Proje / Tasarım | 15 |
| 2. Ödev | 10 |
| Total | 100 |
| 1. Yıl İçinin Başarıya | 50 |
| 1. Final | 50 |
| Total | 100 |
| ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
| Mid-terms | 1 | 15 | 15 |
| Quiz | 1 | 5 | 5 |
| Assignment | 1 | 10 | 10 |
| Final examination | 1 | 20 | 20 |
| Project / Design | 1 | 15 | 15 |
| Total Workload | 161 | ||
| Total Workload / 25 (Hours) | 6.44 | ||
| dersAKTSKredisi | 6 | ||