Course Name Code Semester T+U Hours Credit ECTS
Public Relations Plannig and Communication Management HIR 505 0 3 + 0 3 6
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level yuksek_lisans
Course Type Optional
Course Coordinator Doç.Dr. CENGİZ ERDAL
Course Lecturers
Course Assistants
Course Category Available Basic Education in the Field
Course Objective

The main goal of this course is to provide learners to gain public relations process and plan with theory and practice.

Course Content

Students will learn about how to plan public relations programmes and stages and relationships between media, corporate communication, perception management and persuasion.

# Course Learning Outcomes Teaching Methods Assessment Methods
1 Defines the stages of public relations plan. Lecture, Question-Answer, Discussion, Brain Storming, Testing, Homework, Project / Design,
2 Defines the tools used in public relations campaigns. Lecture, Question-Answer, Brain Storming, Testing, Homework, Project / Design,
3 Apprehend relations between public relations and media. Lecture, Question-Answer, Discussion, Group Study, Brain Storming, Testing, Homework, Project / Design,
4 Specify a target for public relations campaigns. Lecture, Question-Answer, Discussion, Simulation, Testing, Homework, Project / Design,
5 Specify audience for public relations campaigns. Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
6 Do situation analysis Lecture, Question-Answer, Discussion, Drilland Practice, Testing, Homework, Project / Design,
7 Know perception management?s and persuasion?s factors Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
8 Grasp corporate communication. Lecture, Question-Answer, Discussion, Project Based Learning, Testing, Homework, Project / Design,
9 Recognize of the importance of budgeting and sourcing for public relations campaigns. Lecture, Question-Answer, Discussion, Drilland Practice, Testing, Homework, Project / Design,
Week Course Topics Preliminary Preparation
1 Introduction
2 Effective organization management I
3 Effective organization management II
4 Public Relations and decision taking I
5 Public Relations and decision taking II
6 Strategy creating
7 Planning - I
8 Planning -II
9 Practice I
10 Practice II
11 Evaluation I
12 Evaluation II
13 Project presentations of Students I
14 Project presentations of Students II
Resources
Course Notes <p>Halkla ilişkiler ve iletişim y&ouml;netiminde m&uuml;kemmellik &ndash; James E. Grunig</p>
Course Resources

İrfan Erdoğan (2008), Teori ve Pratikte Halkla İlişkiler, Ankara.

Jack Z. Sissors ve Lincoln Bumba (1989). Advertising Media Plannig, NTC Business Books
Alison Theaker ( 2012). The Public Relations Handbook, Routledge

Order Program Outcomes Level of Contribution
1 2 3 4 5
1 To evaluate the public relations and advertising activities with a critical point of view. X
2 To develop a capacity of analytic thinking on public relations and advertising X
3 To analyze the target audience on the basis of public relations and advertising activities. X
4 To define the elements of field research on public relations and advertising areas.
5 To follow the new developments on corporate communication. X
6 To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies X
7 To be aware of the fact that increasing the quality on public relations and advertising is important. X
8 To consider the ethical values while using media vehicles on creating public relations and advertising activities. X
9 To embrace the public relations and advertising profession as a lifestyle X
10 To Apprehend the importance of PR for image, reputation and brand X
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 50
1. Kısa Sınav 15
1. Ödev 10
1. Proje / Tasarım 15
2. Ödev 10
Total 100
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 15 15
Quiz 1 5 5
Assignment 1 10 10
Final examination 1 20 20
Project / Design 1 15 15
Total Workload 161
Total Workload / 25 (Hours) 6.44
dersAKTSKredisi 6