| Course Name | Code | Semester | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|
| Media Management and Marketing | ITM 026 | 0 | 3 + 0 | 3 | 5 |
| Precondition Courses | |
| Recommended Optional Courses | |
| Course Language | Turkish |
| Course Level | Bachelor's Degree |
| Course Type | Optional |
| Course Coordinator | Öğr.Gör.Dr. ŞEBNEM CEYLAN APAYDIN |
| Course Lecturers | |
| Course Assistants | |
| Course Category | Field Proper Education |
| Course Objective | |
| Course Content |
| # | Course Learning Outcomes | Teaching Methods | Assessment Methods |
|---|---|---|---|
| 1 | Lecture, | Testing, | |
| 2 | Lecture, | Testing, | |
| 3 | Lecture, | Testing, | |
| 4 | Lecture, | Testing, | |
| 5 | Lecture, | Testing, | |
| 6 | Lecture, | Testing, | |
| 7 | Lecture, | Testing, | |
| 8 | Lecture, | Testing, |
| Week | Course Topics | Preliminary Preparation |
|---|---|---|
| 1 | Business concept, business objectives, classification and establishment of businesses | 1 |
| 2 | Functions of business, Basic marketing concepts | 1 |
| 3 | Entrepreneurship and entrepreneurship concepts | 2 |
| 4 | Characteristics of the entrepreneur | 2 |
| 5 | Success factors in entrepreneurship | 2 |
| 6 | The development of entrepreneurship in the world and Turkey | 2 |
| 7 | Business establishment procedures and plans | 3 |
| 8 | Choice of business place, establishment problems | 2 |
| 9 | Starting a New Business, Buying an Existing Business | 3 |
| 10 | business start-up process in Turkey | 3 |
| 11 | Subsidies for small businesses | 3 |
| 12 | Choosing Marketing Bullion and Target Market | 1 |
| 13 | Bracing of entrainment | 1 |
| 14 | Introduction to Modern Marketing Techniques | 1 |
| Resources | |
|---|---|
| Course Notes | |
| Course Resources | |
| Evaluation System | |
|---|---|
| Semester Studies | Contribution Rate |
| 1. Ara Sınav | 40 |
| 1. Sözlü Sınav | 20 |
| 1. Proje / Tasarım | 20 |
| 1. Performans Görevi (Seminer) | 20 |
| Total | 100 |
| 1. Yıl İçinin Başarıya | 50 |
| 1. Final | 50 |
| Total | 100 |
| ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 5 | 5 | 25 |
| Mid-terms | 5 | 5 | 25 |
| Oral Examination | 1 | 6 | 6 |
| Project / Design | 1 | 6 | 6 |
| Performance Task (Seminar) | 1 | 6 | 6 |
| Final examination | 1 | 3 | 3 |
| Total Workload | 119 | ||
| Total Workload / 25 (Hours) | 4.76 | ||
| dersAKTSKredisi | 5 | ||