Course Name | Code | Semester | T+U Hours | Credit | ECTS |
---|---|---|---|---|---|
Media Management and Marketing | ITM 026 | 0 | 3 + 0 | 3 | 5 |
Precondition Courses | |
Recommended Optional Courses | |
Course Language | Turkish |
Course Level | Bachelor's Degree |
Course Type | Optional |
Course Coordinator | Öğr.Gör.Dr. ŞEBNEM CEYLAN APAYDIN |
Course Lecturers | |
Course Assistants | |
Course Category | Field Proper Education |
Course Objective | |
Course Content |
# | Course Learning Outcomes | Teaching Methods | Assessment Methods |
---|---|---|---|
1 | Lecture, | Testing, | |
2 | Lecture, | Testing, | |
3 | Lecture, | Testing, | |
4 | Lecture, | Testing, | |
5 | Lecture, | Testing, | |
6 | Lecture, | Testing, | |
7 | Lecture, | Testing, | |
8 | Lecture, | Testing, |
Week | Course Topics | Preliminary Preparation |
---|---|---|
1 | Business concept, business objectives, classification and establishment of businesses | 1 |
2 | Functions of business, Basic marketing concepts | 1 |
3 | Entrepreneurship and entrepreneurship concepts | 2 |
4 | Characteristics of the entrepreneur | 2 |
5 | Success factors in entrepreneurship | 2 |
6 | The development of entrepreneurship in the world and Turkey | 2 |
7 | Business establishment procedures and plans | 3 |
8 | Choice of business place, establishment problems | 2 |
9 | Starting a New Business, Buying an Existing Business | 3 |
10 | business start-up process in Turkey | 3 |
11 | Subsidies for small businesses | 3 |
12 | Choosing Marketing Bullion and Target Market | 1 |
13 | Bracing of entrainment | 1 |
14 | Introduction to Modern Marketing Techniques | 1 |
Resources | |
---|---|
Course Notes | |
Course Resources |
Evaluation System | |
---|---|
Semester Studies | Contribution Rate |
1. Ara Sınav | 40 |
1. Sözlü Sınav | 20 |
1. Proje / Tasarım | 20 |
1. Performans Görevi (Seminer) | 20 |
Total | 100 |
1. Yıl İçinin Başarıya | 50 |
1. Final | 50 |
Total | 100 |
ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
Hours for off-the-classroom study (Pre-study, practice) | 5 | 5 | 25 |
Mid-terms | 5 | 5 | 25 |
Oral Examination | 1 | 6 | 6 |
Project / Design | 1 | 6 | 6 |
Performance Task (Seminar) | 1 | 6 | 6 |
Final examination | 1 | 3 | 3 |
Total Workload | 119 | ||
Total Workload / 25 (Hours) | 4.76 | ||
dersAKTSKredisi | 5 |