Course Name Code Semester T+U Hours Credit ECTS
Media Management and Marketing ITM 026 0 3 + 0 3 5
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type Optional
Course Coordinator Öğr.Gör.Dr. ŞEBNEM CEYLAN APAYDIN
Course Lecturers
Course Assistants
Course Category Field Proper Education
Course Objective
Course Content
# Course Learning Outcomes Teaching Methods Assessment Methods
1 Lecture, Testing,
2 Lecture, Testing,
3 Lecture, Testing,
4 Lecture, Testing,
5 Lecture, Testing,
6 Lecture, Testing,
7 Lecture, Testing,
8 Lecture, Testing,
Week Course Topics Preliminary Preparation
1 Business concept, business objectives, classification and establishment of businesses 1
2 Functions of business, Basic marketing concepts 1
3 Entrepreneurship and entrepreneurship concepts 2
4 Characteristics of the entrepreneur 2
5 Success factors in entrepreneurship 2
6 The development of entrepreneurship in the world and Turkey 2
7 Business establishment procedures and plans 3
8 Choice of business place, establishment problems 2
9 Starting a New Business, Buying an Existing Business 3
10 business start-up process in Turkey 3
11 Subsidies for small businesses 3
12 Choosing Marketing Bullion and Target Market 1
13 Bracing of entrainment 1
14 Introduction to Modern Marketing Techniques 1
Resources
Course Notes
Course Resources
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 40
1. Sözlü Sınav 20
1. Proje / Tasarım 20
1. Performans Görevi (Seminer) 20
Total 100
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 5 5 25
Mid-terms 5 5 25
Oral Examination 1 6 6
Project / Design 1 6 6
Performance Task (Seminar) 1 6 6
Final examination 1 3 3
Total Workload 119
Total Workload / 25 (Hours) 4.76
dersAKTSKredisi 5