Course Name Code Semester T+U Hours Credit ECTS
Crm Iş Zekasi Uygulamalari ISE 420 8 3 + 0 3 5
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type Optional
Course Coordinator Dr.Öğr.Üyesi LEVENT ÇALLI
Course Lecturers
Course Assistants
Course Category
Course Objective Analyzing customer behavior, database, technology and statistical methods by businesses are managed. With this course, CRM and business intelligence in enterprises are discussed.
Course Content CRM Strategy, CRM Software, Business Intelligence, Data Mining
# Course Learning Outcomes Teaching Methods Assessment Methods
1 The student knows that CRM Strategies. Lecture, Question-Answer, Discussion, Case Study, Testing, Homework, Project / Design,
2 Students will have information on CRM. Lecture, Question-Answer, Discussion, Group Study, Case Study, Testing, Homework, Project / Design,
3 The student has a knowledge of commercial and Open Source CRM software. Lecture, Question-Answer, Discussion, Group Study, Testing, Homework, Project / Design,
4 Participant knows Business Intelligence and Business Practices . Lecture, Question-Answer, Discussion, Group Study, Case Study, Testing, Homework, Project / Design,
Week Course Topics Preliminary Preparation
1 Customer Expectations and Needs
2 Customer Satisfaction
3 Definition of Customer Relationship Management
4 Operational CRM
5 Analytical CRM
6 Geographic CRM
7 CRM Strategies
8 CRM Software
9 Open Source CRM Software
10 Midterm Exam
11 Components of Business Intelligence Architecture
12 CRM Database Technology
13 Use of the CRM database
14 Data Mining Model and Software
Resources
Course Notes Lecture notes
Course Resources CRM Fundamentals, Scott Kostojohn, Mathew Johnson and Brian Paulen,Springer, 2011
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 X
2 X
3 X
4 X
5 X
6 X
7 X
8 X
9 X
10 X
11 X
12 X
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 50
1. Kısa Sınav 20
1. Ödev 15
2. Ödev 15
Total 100
1. Yıl İçinin Başarıya 40
1. Final 60
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 3 3
Quiz 1 3 3
Assignment 2 3 6
Final examination 1 5 5
Total Workload 113
Total Workload / 25 (Hours) 4.52
dersAKTSKredisi 5