Course Name Code Semester T+U Hours Credit ECTS
International Marketing Research UTC 310 6 2 + 0 2 5
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type Optional
Course Coordinator Arş.Gör.Dr. AYŞEGÜL KARATAŞ
Course Lecturers Arş.Gör.Dr. AYŞEGÜL KARATAŞ,
Course Assistants
Course Category Field Proper Education
Course Objective

The purpose of the course is providing both a pratical and scientific research method in international marketing research.

Course Content

In this course, the target country and target customer identification activities will be applied.

# Course Learning Outcomes Teaching Methods Assessment Methods
1 Explains fundamental concepts in marketing research. Lecture, Question-Answer, Discussion, Testing, Homework,
2 Defines marketing research process and prepares a typical marketing research peojects. Lecture, Question-Answer, Discussion, Testing, Homework,
3 Assimilates the necessity of scientific approach to international market research. Lecture, Question-Answer, Discussion, Project Based Learning, Project / Design, Performance Task,
4 Decides to the types of data required and develops suitable scales for research. Lecture, Question-Answer, Discussion, Testing, Homework,
5 Collects, analyzes and interprets the necessary data for target country analysis. Drilland Practice, Group Study, Project Based Learning, Testing, Project / Design,
6 Collects secondary data for the target company analysis and make the analysis. Group Study, Project Based Learning, Testing, Homework,
7 Prepares the research report. Lecture, Question-Answer, Discussion, Testing, Homework,
Week Course Topics Preliminary Preparation
1 Scienific Research Methods in International Marketing Research
2 Scienific Research Methods in International Marketing Research
3 International Marketing Research Process
4 Micro Environment Analysis Before International Marketing Research
5 Secondary Data in International Marketing Analysis
6 Analysis Towards Target Country Identification
7 Qualitative Data Collection Techniques
8 Analysis Towards Target Customer Identification
9 Midterm Examination
10 Case Studies
11 Reporting of International Market Research
12 Company Visits
13 Presentations
14 Presentations
Resources
Course Notes
Course Resources
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 Providing field knowledge
2 Developing analytical thinking skills
3 Developing entrepreneurial personality traits
4 :Being an entrepreneur and Intrapreneurship
5 Firm-level problem detection and solution
6 Problem detection and solution across the economy
7 Oral and written communication skills
8 Team building and development
9 :Ethical awareness
10 Ethical and social responsibility in problem solving
Evaluation System
Semester Studies Contribution Rate
1. Ödev 15
2. Ödev 15
1. Ara Sınav 50
1. Kısa Sınav 20
Total 100
1. Yıl İçinin Başarıya 60
1. Final 40
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 2 32
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 10 10
Assignment 3 15 45
Final examination 1 10 10
Total Workload 129
Total Workload / 25 (Hours) 5.16
dersAKTSKredisi 5