Course Name | Code | Semester | T+U Hours | Credit | ECTS |
---|---|---|---|---|---|
International Marketing Research | UTC 310 | 6 | 2 + 0 | 2 | 5 |
Precondition Courses | |
Recommended Optional Courses | |
Course Language | Turkish |
Course Level | Bachelor's Degree |
Course Type | Optional |
Course Coordinator | Arş.Gör.Dr. AYŞEGÜL KARATAŞ |
Course Lecturers | Arş.Gör.Dr. AYŞEGÜL KARATAŞ, |
Course Assistants | |
Course Category | Field Proper Education |
Course Objective | The purpose of the course is providing both a pratical and scientific research method in international marketing research. |
Course Content | In this course, the target country and target customer identification activities will be applied. |
# | Course Learning Outcomes | Teaching Methods | Assessment Methods |
---|---|---|---|
1 | Explains fundamental concepts in marketing research. | Lecture, Question-Answer, Discussion, | Testing, Homework, |
2 | Defines marketing research process and prepares a typical marketing research peojects. | Lecture, Question-Answer, Discussion, | Testing, Homework, |
3 | Assimilates the necessity of scientific approach to international market research. | Lecture, Question-Answer, Discussion, Project Based Learning, | Project / Design, Performance Task, |
4 | Decides to the types of data required and develops suitable scales for research. | Lecture, Question-Answer, Discussion, | Testing, Homework, |
5 | Collects, analyzes and interprets the necessary data for target country analysis. | Drilland Practice, Group Study, Project Based Learning, | Testing, Project / Design, |
6 | Collects secondary data for the target company analysis and make the analysis. | Group Study, Project Based Learning, | Testing, Homework, |
7 | Prepares the research report. | Lecture, Question-Answer, Discussion, | Testing, Homework, |
Week | Course Topics | Preliminary Preparation |
---|---|---|
1 | Scienific Research Methods in International Marketing Research | |
2 | Scienific Research Methods in International Marketing Research | |
3 | International Marketing Research Process | |
4 | Micro Environment Analysis Before International Marketing Research | |
5 | Secondary Data in International Marketing Analysis | |
6 | Analysis Towards Target Country Identification | |
7 | Qualitative Data Collection Techniques | |
8 | Analysis Towards Target Customer Identification | |
9 | Midterm Examination | |
10 | Case Studies | |
11 | Reporting of International Market Research | |
12 | Company Visits | |
13 | Presentations | |
14 | Presentations |
Resources | |
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Course Notes | |
Course Resources |
Evaluation System | |
---|---|
Semester Studies | Contribution Rate |
1. Ödev | 15 |
2. Ödev | 15 |
1. Ara Sınav | 50 |
1. Kısa Sınav | 20 |
Total | 100 |
1. Yıl İçinin Başarıya | 60 |
1. Final | 40 |
Total | 100 |
ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 16 | 2 | 32 |
Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
Mid-terms | 1 | 10 | 10 |
Assignment | 3 | 15 | 45 |
Final examination | 1 | 10 | 10 |
Total Workload | 129 | ||
Total Workload / 25 (Hours) | 5.16 | ||
dersAKTSKredisi | 5 |