| Course Name | Code | Semester | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|
| International Marketing Research | UTC 310 | 6 | 2 + 0 | 2 | 5 |
| Precondition Courses | |
| Recommended Optional Courses | |
| Course Language | Turkish |
| Course Level | Bachelor's Degree |
| Course Type | Optional |
| Course Coordinator | Arş.Gör.Dr. AYŞEGÜL KARATAŞ |
| Course Lecturers | Arş.Gör.Dr. AYŞEGÜL KARATAŞ, |
| Course Assistants | |
| Course Category | Field Proper Education |
| Course Objective | The purpose of the course is providing both a pratical and scientific research method in international marketing research. |
| Course Content | In this course, the target country and target customer identification activities will be applied. |
| # | Course Learning Outcomes | Teaching Methods | Assessment Methods |
|---|---|---|---|
| 1 | Explains fundamental concepts in marketing research. | Lecture, Question-Answer, Discussion, | Testing, Homework, |
| 2 | Defines marketing research process and prepares a typical marketing research peojects. | Lecture, Question-Answer, Discussion, | Testing, Homework, |
| 3 | Assimilates the necessity of scientific approach to international market research. | Lecture, Question-Answer, Discussion, Project Based Learning, | Project / Design, Performance Task, |
| 4 | Decides to the types of data required and develops suitable scales for research. | Lecture, Question-Answer, Discussion, | Testing, Homework, |
| 5 | Collects, analyzes and interprets the necessary data for target country analysis. | Drilland Practice, Group Study, Project Based Learning, | Testing, Project / Design, |
| 6 | Collects secondary data for the target company analysis and make the analysis. | Group Study, Project Based Learning, | Testing, Homework, |
| 7 | Prepares the research report. | Lecture, Question-Answer, Discussion, | Testing, Homework, |
| Week | Course Topics | Preliminary Preparation |
|---|---|---|
| 1 | Scienific Research Methods in International Marketing Research | |
| 2 | Scienific Research Methods in International Marketing Research | |
| 3 | International Marketing Research Process | |
| 4 | Micro Environment Analysis Before International Marketing Research | |
| 5 | Secondary Data in International Marketing Analysis | |
| 6 | Analysis Towards Target Country Identification | |
| 7 | Qualitative Data Collection Techniques | |
| 8 | Analysis Towards Target Customer Identification | |
| 9 | Midterm Examination | |
| 10 | Case Studies | |
| 11 | Reporting of International Market Research | |
| 12 | Company Visits | |
| 13 | Presentations | |
| 14 | Presentations |
| Resources | |
|---|---|
| Course Notes | |
| Course Resources | |
| Order | Program Outcomes | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Providing field knowledge | ||||||
| 2 | Developing analytical thinking skills | ||||||
| 3 | Developing entrepreneurial personality traits | ||||||
| 4 | :Being an entrepreneur and Intrapreneurship | ||||||
| 5 | Firm-level problem detection and solution | ||||||
| 6 | Problem detection and solution across the economy | ||||||
| 7 | Oral and written communication skills | ||||||
| 8 | Team building and development | ||||||
| 9 | :Ethical awareness | ||||||
| 10 | Ethical and social responsibility in problem solving | ||||||
| Evaluation System | |
|---|---|
| Semester Studies | Contribution Rate |
| 1. Ödev | 15 |
| 2. Ödev | 15 |
| 1. Ara Sınav | 50 |
| 1. Kısa Sınav | 20 |
| Total | 100 |
| 1. Yıl İçinin Başarıya | 60 |
| 1. Final | 40 |
| Total | 100 |
| ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 2 | 32 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
| Mid-terms | 1 | 10 | 10 |
| Assignment | 3 | 15 | 45 |
| Final examination | 1 | 10 | 10 |
| Total Workload | 129 | ||
| Total Workload / 25 (Hours) | 5.16 | ||
| dersAKTSKredisi | 5 | ||