Course Name | Code | Semester | T+U Hours | Credit | ECTS |
---|---|---|---|---|---|
International Marketing | UTC 202 | 4 | 3 + 0 | 3 | 5 |
Precondition Courses | |
Recommended Optional Courses | |
Course Language | Turkish |
Course Level | Bachelor's Degree |
Course Type | Compulsory |
Course Coordinator | Arş.Gör.Dr. AYŞEGÜL KARATAŞ |
Course Lecturers | Arş.Gör.Dr. AYŞEGÜL KARATAŞ, |
Course Assistants | |
Course Category | Field Proper Education |
Course Objective | The aim of the course is providing the knowledge about environmental factors, marketing mix and penetration strategies in international markets. |
Course Content | In accordance with the aim, the external and internal factors related to international marketing are analyzed together with alternative decision options. |
# | Course Learning Outcomes | Teaching Methods | Assessment Methods |
---|---|---|---|
1 | Defines international marketing and global marketing. | Lecture, Question-Answer, Discussion, | Testing, Homework, Performance Task, |
2 | Defines environmental factors affecting international marketing by giving examples | Lecture, Question-Answer, Discussion, | Testing, Homework, Performance Task, |
3 | Defines international marketing mix. | Lecture, Question-Answer, Discussion, | Testing, Homework, Performance Task, |
4 | Informs about market penetration strageties in international markets. | Lecture, Question-Answer, Discussion, | Testing, Homework, Performance Task, |
5 | Can exemplify the role of culture in in international marketing. | Lecture, Question-Answer, Discussion, | Testing, Homework, Performance Task, |
6 | Can design and carry out international market researches. | Lecture, Question-Answer, Discussion, | Testing, Homework, Performance Task, |
Week | Course Topics | Preliminary Preparation |
---|---|---|
1 | Factors Which Trigger International Marketing | |
2 | Internal Analysis of Business In the Context of Internationalization | |
3 | Environmental Factors Affecting International Marketing- Demographical and Cultural Environment | |
4 | Environmental Factors Affecting International Marketing- Political and Legal, Economical and Technological Environments | |
5 | Environmental Factors Affecting International Marketing- Technological Environment | |
6 | Market Penetration Strategies in International Marketing | |
7 | Product Strategies in International Marketing | |
8 | Price Strategies in International Marketing | |
9 | Midterm Examination | |
10 | Promotion and Distribution Strategies in International Marketing | |
11 | Export- based Internationalization Methodology | |
12 | Macro-critical Review of International Marketing | |
13 | Project Presentations | |
14 | Project Presentations |
Resources | |
---|---|
Course Notes | |
Course Resources | Cateora, Philip R. Ve John L. Graham (2019), International Marketing, 18th. Edition, McGraw-Hill, New York. |
Evaluation System | |
---|---|
Semester Studies | Contribution Rate |
1. Kısa Sınav | 20 |
1. Ödev | 15 |
1. Ara Sınav | 50 |
2. Ödev | 15 |
Total | 100 |
1. Yıl İçinin Başarıya | 60 |
1. Final | 40 |
Total | 100 |
ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
Mid-terms | 1 | 10 | 10 |
Assignment | 3 | 10 | 30 |
Final examination | 1 | 10 | 10 |
Total Workload | 130 | ||
Total Workload / 25 (Hours) | 5.2 | ||
dersAKTSKredisi | 5 |