Course Name Code Semester T+U Hours Credit ECTS
International Marketing UTC 202 4 3 + 0 3 5
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type Compulsory
Course Coordinator Dr.Öğr.Üyesi AYŞEGÜL KARATAŞ
Course Lecturers Dr.Öğr.Üyesi AYŞEGÜL KARATAŞ,
Course Assistants
Course Category Field Proper Education
Course Objective

The aim of the course is providing the knowledge about environmental factors, marketing mix and penetration strategies in international markets.

Course Content

In accordance with the aim, the external and internal factors related to international marketing are analyzed together with alternative decision options.

# Course Learning Outcomes Teaching Methods Assessment Methods
1 Defines international marketing and global marketing. Lecture, Question-Answer, Discussion, Testing, Homework, Performance Task,
2 Defines environmental factors affecting international marketing by giving examples Lecture, Question-Answer, Discussion, Testing, Homework, Performance Task,
3 Defines international marketing mix. Lecture, Question-Answer, Discussion, Testing, Homework, Performance Task,
4 Informs about market penetration strageties in international markets. Lecture, Question-Answer, Discussion, Testing, Homework, Performance Task,
5 Can exemplify the role of culture in in international marketing. Lecture, Question-Answer, Discussion, Testing, Homework, Performance Task,
6 Can design and carry out international market researches. Lecture, Question-Answer, Discussion, Testing, Homework, Performance Task,
Week Course Topics Preliminary Preparation
1 Factors Which Trigger International Marketing
2 Internal Analysis of Business In the Context of Internationalization
3 Environmental Factors Affecting International Marketing- Demographical and Cultural Environment
4 Environmental Factors Affecting International Marketing- Political and Legal, Economical and Technological Environments
5 Environmental Factors Affecting International Marketing- Technological Environment
6 Market Penetration Strategies in International Marketing
7 Product Strategies in International Marketing
8 Price Strategies in International Marketing
9 Midterm Examination
10 Promotion and Distribution Strategies in International Marketing
11 Export- based Internationalization Methodology
12 Macro-critical Review of International Marketing
13 Project Presentations
14 Project Presentations
Resources
Course Notes
Course Resources

Cateora, Philip R. Ve John L. Graham (2019), International Marketing, 18th. Edition, McGraw-Hill, New York.
 

Order Program Outcomes Level of Contribution
1 2 3 4 5
1 Providing field knowledge X
2 Developing analytical thinking skills X
3 Developing entrepreneurial personality traits X
4 :Being an entrepreneur and Intrapreneurship X
5 Firm-level problem detection and solution X
6 Problem detection and solution across the economy X
7 Oral and written communication skills X
8 Team building and development X
9 :Ethical awareness X
10 Ethical and social responsibility in problem solving X
Evaluation System
Semester Studies Contribution Rate
1. Kısa Sınav 10
1. Ödev 90
Total 100
1. Yıl İçinin Başarıya 60
1. Final 40
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 10 10
Assignment 3 10 30
Final examination 1 10 10
Total Workload 130
Total Workload / 25 (Hours) 5.2
dersAKTSKredisi 5