| Course Name | Code | Semester | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|
| International Marketing | UTC 202 | 4 | 3 + 0 | 3 | 5 |
| Precondition Courses | |
| Recommended Optional Courses | |
| Course Language | Turkish |
| Course Level | Bachelor's Degree |
| Course Type | Compulsory |
| Course Coordinator | Dr.Öğr.Üyesi AYŞEGÜL KARATAŞ |
| Course Lecturers | Dr.Öğr.Üyesi AYŞEGÜL KARATAŞ, |
| Course Assistants | |
| Course Category | Field Proper Education |
| Course Objective | The aim of the course is providing the knowledge about environmental factors, marketing mix and penetration strategies in international markets. |
| Course Content | In accordance with the aim, the external and internal factors related to international marketing are analyzed together with alternative decision options. |
| # | Course Learning Outcomes | Teaching Methods | Assessment Methods |
|---|---|---|---|
| 1 | Defines international marketing and global marketing. | Lecture, Question-Answer, Discussion, | Testing, Homework, Performance Task, |
| 2 | Defines environmental factors affecting international marketing by giving examples | Lecture, Question-Answer, Discussion, | Testing, Homework, Performance Task, |
| 3 | Defines international marketing mix. | Lecture, Question-Answer, Discussion, | Testing, Homework, Performance Task, |
| 4 | Informs about market penetration strageties in international markets. | Lecture, Question-Answer, Discussion, | Testing, Homework, Performance Task, |
| 5 | Can exemplify the role of culture in in international marketing. | Lecture, Question-Answer, Discussion, | Testing, Homework, Performance Task, |
| 6 | Can design and carry out international market researches. | Lecture, Question-Answer, Discussion, | Testing, Homework, Performance Task, |
| Week | Course Topics | Preliminary Preparation |
|---|---|---|
| 1 | Factors Which Trigger International Marketing | |
| 2 | Internal Analysis of Business In the Context of Internationalization | |
| 3 | Environmental Factors Affecting International Marketing- Demographical and Cultural Environment | |
| 4 | Environmental Factors Affecting International Marketing- Political and Legal, Economical and Technological Environments | |
| 5 | Environmental Factors Affecting International Marketing- Technological Environment | |
| 6 | Market Penetration Strategies in International Marketing | |
| 7 | Product Strategies in International Marketing | |
| 8 | Price Strategies in International Marketing | |
| 9 | Midterm Examination | |
| 10 | Promotion and Distribution Strategies in International Marketing | |
| 11 | Export- based Internationalization Methodology | |
| 12 | Macro-critical Review of International Marketing | |
| 13 | Project Presentations | |
| 14 | Project Presentations |
| Resources | |
|---|---|
| Course Notes | |
| Course Resources | Cateora, Philip R. Ve John L. Graham (2019), International Marketing, 18th. Edition, McGraw-Hill, New York. |
| Order | Program Outcomes | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Providing field knowledge | X | |||||
| 2 | Developing analytical thinking skills | X | |||||
| 3 | Developing entrepreneurial personality traits | X | |||||
| 4 | :Being an entrepreneur and Intrapreneurship | X | |||||
| 5 | Firm-level problem detection and solution | X | |||||
| 6 | Problem detection and solution across the economy | X | |||||
| 7 | Oral and written communication skills | X | |||||
| 8 | Team building and development | X | |||||
| 9 | :Ethical awareness | X | |||||
| 10 | Ethical and social responsibility in problem solving | X | |||||
| Evaluation System | |
|---|---|
| Semester Studies | Contribution Rate |
| 1. Kısa Sınav | 10 |
| 1. Ödev | 90 |
| Total | 100 |
| 1. Yıl İçinin Başarıya | 60 |
| 1. Final | 40 |
| Total | 100 |
| ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
| Mid-terms | 1 | 10 | 10 |
| Assignment | 3 | 10 | 30 |
| Final examination | 1 | 10 | 10 |
| Total Workload | 130 | ||
| Total Workload / 25 (Hours) | 5.2 | ||
| dersAKTSKredisi | 5 | ||