Course Name Code Semester T+U Hours Credit ECTS
Esteem Management In Health Institutions SAY 439 7 2 + 0 2 5
Precondition Courses <p>none</p>
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type Optional
Course Coordinator Prof.Dr. MAHMUT AKBOLAT
Course Lecturers Prof.Dr. MAHMUT AKBOLAT,
Course Assistants

res.Asst. Mustafa amarat


Course Category
Course Objective

Even though the competition is high, it is realized in order to know the concept of corporate reputation in health sector and to see its applications in hospitals.

Course Content

In this course, the distinction of corporate image and reputation and how it is gained will be discussed for each stakeholder group.

# Course Learning Outcomes Teaching Methods Assessment Methods
1 Knows the reputation of health enterprises, health businesses will have information about the management. Lecture, Discussion, Testing, Homework,
2 Have knowledge about different reputation assessments of stakeholders Lecture, Discussion, Testing, Homework,
3 Knows the importance of the reputation of health institutions Lecture, Question-Answer, Discussion, Testing, Homework,
Week Course Topics Preliminary Preparation
1 What is Reputation Management
2 Importance of Social Partners (Stakeholders) and their Role in Identification
3 Differences between reputation, image and identity
4 Approaches to corporate reputation
5 Reputation Research
6 Reputation Management Processes
7 Impact of Reputation on Business Results
8 mid term
9 Corporate Brand Strategies and Reputation Management
10 Corporate Communication and Reputation
11 The importance of corporate communication and reputation
12 Reputation Research in Health Institutions
13 Hospital Reputation Case Studies
14 Final
Course Notes <ul> <li>Jung&nbsp;K,&nbsp;Feldman&nbsp;R,&nbsp;Scanlon&nbsp;D.&nbsp;Where would you go for your next hospitalization?&nbsp;J Health Econ.&nbsp;2011;30(4):832&ndash;841. doi:<a href="" target="_blank">10.1016/j.jhealeco.2011.05.006</a>.</li> <li>Selvi&nbsp;O.&nbsp;Ozel Saglık Kurumlarında İtibar Yonetimi ve Bir Uygulama Ornegi [Selcuk Universitesi Doctoral Thesis]. Konya: Social Sciences Institute; 2012.&nbsp;</li> <li>Fombrun&nbsp;CJ.&nbsp;List of lists: A compilation of international corporate reputation ratings. Corp Rep Rev.&nbsp;2007;10(2):144&ndash;153. doi:&nbsp;10.1057/palgrave.crr.1550047</li> </ul>
Course Resources
  • Jung K, Feldman R, Scanlon D. Where would you go for your next hospitalization? J Health Econ. 2011;30(4):832–841. doi:10.1016/j.jhealeco.2011.05.006.
  • Selvi O. Ozel Saglık Kurumlarında İtibar Yonetimi ve Bir Uygulama Ornegi [Selcuk Universitesi Doctoral Thesis]. Konya: Social Sciences Institute; 2012. 
  • Fombrun CJ. List of lists: A compilation of international corporate reputation ratings. Corp Rep Rev. 2007;10(2):144–153. doi: 10.1057/palgrave.crr.1550047
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 PLANNING-To have the necessary level of expertise for planning in health institutions X
2 PROBLEM SOLVING AND DECISION MAKING-Having problem solving and decision making skills by using qualitative and quantitative methods X
3 ORGANIZATION- To have the necessary information to make job analysis, job description and job requirements and to make use of these to design service processes and to form units and reorganize them accordingly. X
4 COMMUNICATION - having the ability to communicate and develop with employees, patients / relatives, colleagues and other internal and external stakeholders X
5 LEADERSHIP-Identifying power sources appropriate to environmental conditions and applying appropriate leadership styles by utilizing these resources X
6 MOTIVATION- Determining the needs of subordinates by taking into consideration the working conditions, identifying appropriate targets and having the knowledge and skills to provide motivation both within the team and individually. X
7 HUMAN RESOURCES MANAGEMENT- Knowing the functions of human resources management and having the knowledge and skills to manage human resources in accordance with the principles of human resources management X
8 COORDINATION- To have the necessary knowledge and skills to ensure the unification of efforts towards the realization of corporate objectives by considering both institutional and individual efforts. X
9 REPORTING- Gather information about administrative, financial and technical issues, prepare reports on administrative, financial and technical issues by using this information and evaluate these reports. X
10 BUDGETING-To know budgeting methods, to perform budgeting activities, to make end-of-term transactions by making adjustments and corrections if necessary X
11 CONTROL / INSPECTION- Knowing and applying the necessary controls regarding the general operation of the institution, stock and inventory management, human resources and corporate performance and hospital quality system in the light of legal regulations X
12 REPRESENTATION- To represent the institution in the presence of other institutions and organizations and stakeholders, to organize the necessary activities on this subject and to have the necessary skills to ensure the participation of internal and external stakeholders in these activities. X
13 makes recommendations that will contribute to field of his/her expertise. X
14 KNOWLEDGE MANAGEMENT-Establishing policies related to information management, organizing and setting up information management systems, documenting and using data X
15 QUALITY PATIENT AND EMPLOYEE SAFETY- Determining quality and patient safety policies, collecting data for this purpose, analyzing and evaluating data by using measurement methods, and ensuring that the results are used for improvement X
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 50
1. Kısa Sınav 10
2. Kısa Sınav 10
3. Kısa Sınav 10
4. Kısa Sınav 10
5. Kısa Sınav 10
Total 100
1. Final 50
1. Yıl İçinin Başarıya 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 2 32
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 20 20
Quiz 2 5 10
Assignment 1 5 5
Final examination 1 20 20
Total Workload 119
Total Workload / 25 (Hours) 4.76
dersAKTSKredisi 5