Course Name Code Semester T+U Hours Credit ECTS
Strategic Marketing ISL 420 8 2 + 0 2 5
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type Optional
Course Coordinator Doç.Dr. HAYRETTİN ZENGİN
Course Lecturers Doç.Dr. HAYRETTİN ZENGİN,
Course Assistants Res.Asst.Emre YILDIRIM
Course Category
Course Objective The main purpose of this course is to improve strategic perspective in the marketing area
Course Content In this course, strategic topics will be covered as fallowings
# Course Learning Outcomes Teaching Methods Assessment Methods
1 Interprets strategic thinking and strategic perspective Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
2 Explains strategic marketing planning Lecture, Discussion, Case Study, Problem Solving, Homework, Project / Design,
3 Carries out SWOT analysis and formulates marketing programs Lecture, Discussion, Group Study, Brain Storming, Self Study, Testing, Homework, Performance Task,
4 Explains competitive analysis and privides examples from the marketing practices Lecture, Question-Answer, Discussion, Case Study, Testing, Homework,
5 Does customer analysis and develops market segmentation choices Lecture, Question-Answer, Discussion, Case Study, Self Study, Testing, Homework,
6 Explains the concept of positioning and provides examples in regard to its implementation Lecture, Question-Answer, Discussion, Case Study, Testing, Homework,
7 Analysez and interprets marketing strategies Lecture, Discussion, Case Study, Testing, Homework, Performance Task,
8 Examines product life cycle stages and develops suitable marketing strategies Question-Answer, Discussion, Case Study, Self Study, Testing, Homework, Performance Task,
9 Explains the concept of performance evaluation and implements the evaluation process Lecture, Discussion, Problem Solving, Testing, Homework,
10 Carries out sector analyses and drive conclusions from this analysis Discussion, Case Study, Testing, Homework,
Week Course Topics Preliminary Preparation
1 Strategic Thinking
2 Strategic Marketing Targets
3 Strategic Analiysis and Market (Profit) Opportunities
4 Corporate Analiysis
5 Customer Analiysis
6 Market Opportunities Measurement and Market Atractiveness Analiysis
7 Competitiveness, Corporate Advantage and Value Creation Strategies
8 Marketing Strategies
9 MİDTERM EXAM
10 Marketing Strategies for Emerging Markets
11 Marketing Strategies for Mature Markets
12 Marketing Strategies for Decreasing Markets and Crises
13 Marketing Strategies in terms of Market Positioning
14 Application of Marketing Strategies
Resources
Course Notes
Course Resources
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 Gains the required knowledge in production, marketing, management , accounting and finance. X
2 Can work in teams and share information with team members in tasks of production, marketing, management, accounting and finance. X
3 Identifies and analyzes problems also offers solutions in tasks of production, marketing, management, accounting and finance. X
4 Contributes to projects, takes responsibility and conduct researches in tasks of production, marketing, management, accounting and finance. X
5 Can define goals and objectives of organization in tasks of production, marketing, management, accounting and finance. X
6 Questions the acquired knowledge in tasks of production, marketing, management, accounting and finance. X
7 Believes to adapting new situations and meets the requirements of new tasks of production, marketing, management, accounting and finance. X
8 Can transfer knowledge and recommendations in tasks of production, marketing, management, accounting and finance via using necessery communication tools and a foreign language effectively . X
9 Open to occupational cooperation and sharing in tasks of production, marketing, management, accounting and finance. X
10 Can use necessary information systems in tasks of production, marketing, management, accounting and finance. X
11 Behaves in accordance with social and occupational ethic values in tasks of production, marketing, management, accounting and finance. X
12 Analyses and carries out relations with stake holders in tasks of production, marketing, management, accounting and finance. X
13 Follows the innovations and encourages team members in tasks of production, marketing, management, accounting and finance. X
14 Questions the position of the organization and offers suggestions in tasks of production, marketing, management, accounting and finance. X
16
Evaluation System
Semester Studies Contribution Rate
1. Ödev 100
Total 100
1. Yıl İçinin Başarıya 40
1. Final 60
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 10 10
Assignment 1 10 10
Performance Task (Application) 1 10 10
Performance Task (Seminar) 1 10 10
Final examination 1 15 15
Total Workload 135
Total Workload / 25 (Hours) 5.4
dersAKTSKredisi 5