Course Name | Code | Semester | T+U Hours | Credit | ECTS |
---|---|---|---|---|---|
Strategic Marketing | ISL 420 | 8 | 2 + 0 | 2 | 5 |
Precondition Courses | |
Recommended Optional Courses | |
Course Language | Turkish |
Course Level | Bachelor's Degree |
Course Type | Optional |
Course Coordinator | Doç.Dr. HAYRETTİN ZENGİN |
Course Lecturers | Doç.Dr. HAYRETTİN ZENGİN, |
Course Assistants | Res.Asst.Emre YILDIRIM |
Course Category | |
Course Objective | The main purpose of this course is to improve strategic perspective in the marketing area |
Course Content | In this course, strategic topics will be covered as fallowings |
# | Course Learning Outcomes | Teaching Methods | Assessment Methods |
---|---|---|---|
1 | Interprets strategic thinking and strategic perspective | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
2 | Explains strategic marketing planning | Lecture, Discussion, Case Study, Problem Solving, | Homework, Project / Design, |
3 | Carries out SWOT analysis and formulates marketing programs | Lecture, Discussion, Group Study, Brain Storming, Self Study, | Testing, Homework, Performance Task, |
4 | Explains competitive analysis and privides examples from the marketing practices | Lecture, Question-Answer, Discussion, Case Study, | Testing, Homework, |
5 | Does customer analysis and develops market segmentation choices | Lecture, Question-Answer, Discussion, Case Study, Self Study, | Testing, Homework, |
6 | Explains the concept of positioning and provides examples in regard to its implementation | Lecture, Question-Answer, Discussion, Case Study, | Testing, Homework, |
7 | Analysez and interprets marketing strategies | Lecture, Discussion, Case Study, | Testing, Homework, Performance Task, |
8 | Examines product life cycle stages and develops suitable marketing strategies | Question-Answer, Discussion, Case Study, Self Study, | Testing, Homework, Performance Task, |
9 | Explains the concept of performance evaluation and implements the evaluation process | Lecture, Discussion, Problem Solving, | Testing, Homework, |
10 | Carries out sector analyses and drive conclusions from this analysis | Discussion, Case Study, | Testing, Homework, |
Week | Course Topics | Preliminary Preparation |
---|---|---|
1 | Strategic Thinking | |
2 | Strategic Marketing Targets | |
3 | Strategic Analiysis and Market (Profit) Opportunities | |
4 | Corporate Analiysis | |
5 | Customer Analiysis | |
6 | Market Opportunities Measurement and Market Atractiveness Analiysis | |
7 | Competitiveness, Corporate Advantage and Value Creation Strategies | |
8 | Marketing Strategies | |
9 | MİDTERM EXAM | |
10 | Marketing Strategies for Emerging Markets | |
11 | Marketing Strategies for Mature Markets | |
12 | Marketing Strategies for Decreasing Markets and Crises | |
13 | Marketing Strategies in terms of Market Positioning | |
14 | Application of Marketing Strategies |
Resources | |
---|---|
Course Notes | |
Course Resources |
Order | Program Outcomes | Level of Contribution | |||||
---|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | |||
1 | Gains the required knowledge in production, marketing, management , accounting and finance. | X | |||||
2 | Can work in teams and share information with team members in tasks of production, marketing, management, accounting and finance. | X | |||||
3 | Identifies and analyzes problems also offers solutions in tasks of production, marketing, management, accounting and finance. | X | |||||
4 | Contributes to projects, takes responsibility and conduct researches in tasks of production, marketing, management, accounting and finance. | X | |||||
5 | Can define goals and objectives of organization in tasks of production, marketing, management, accounting and finance. | X | |||||
6 | Questions the acquired knowledge in tasks of production, marketing, management, accounting and finance. | X | |||||
7 | Believes to adapting new situations and meets the requirements of new tasks of production, marketing, management, accounting and finance. | X | |||||
8 | Can transfer knowledge and recommendations in tasks of production, marketing, management, accounting and finance via using necessery communication tools and a foreign language effectively . | X | |||||
9 | Open to occupational cooperation and sharing in tasks of production, marketing, management, accounting and finance. | X | |||||
10 | Can use necessary information systems in tasks of production, marketing, management, accounting and finance. | X | |||||
11 | Behaves in accordance with social and occupational ethic values in tasks of production, marketing, management, accounting and finance. | X | |||||
12 | Analyses and carries out relations with stake holders in tasks of production, marketing, management, accounting and finance. | X | |||||
13 | Follows the innovations and encourages team members in tasks of production, marketing, management, accounting and finance. | X | |||||
14 | Questions the position of the organization and offers suggestions in tasks of production, marketing, management, accounting and finance. | X | |||||
16 |
Evaluation System | |
---|---|
Semester Studies | Contribution Rate |
1. Ödev | 100 |
Total | 100 |
1. Yıl İçinin Başarıya | 40 |
1. Final | 60 |
Total | 100 |
ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
Mid-terms | 1 | 10 | 10 |
Assignment | 1 | 10 | 10 |
Performance Task (Application) | 1 | 10 | 10 |
Performance Task (Seminar) | 1 | 10 | 10 |
Final examination | 1 | 15 | 15 |
Total Workload | 135 | ||
Total Workload / 25 (Hours) | 5.4 | ||
dersAKTSKredisi | 5 |