| Course Name | Code | Semester | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|
| Strategic Marketing | ISL 420 | 8 | 2 + 0 | 2 | 5 |
| Precondition Courses | |
| Recommended Optional Courses | |
| Course Language | Turkish |
| Course Level | Bachelor's Degree |
| Course Type | Optional |
| Course Coordinator | Doç.Dr. HAYRETTİN ZENGİN |
| Course Lecturers | Doç.Dr. HAYRETTİN ZENGİN, |
| Course Assistants | Res.Asst.Emre YILDIRIM |
| Course Category | |
| Course Objective | The main purpose of this course is to improve strategic perspective in the marketing area |
| Course Content | In this course, strategic topics will be covered as fallowings |
| # | Course Learning Outcomes | Teaching Methods | Assessment Methods |
|---|---|---|---|
| 1 | Interprets strategic thinking and strategic perspective | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
| 2 | Explains strategic marketing planning | Lecture, Discussion, Case Study, Problem Solving, | Homework, Project / Design, |
| 3 | Carries out SWOT analysis and formulates marketing programs | Lecture, Discussion, Group Study, Brain Storming, Self Study, | Testing, Homework, Performance Task, |
| 4 | Explains competitive analysis and privides examples from the marketing practices | Lecture, Question-Answer, Discussion, Case Study, | Testing, Homework, |
| 5 | Does customer analysis and develops market segmentation choices | Lecture, Question-Answer, Discussion, Case Study, Self Study, | Testing, Homework, |
| 6 | Explains the concept of positioning and provides examples in regard to its implementation | Lecture, Question-Answer, Discussion, Case Study, | Testing, Homework, |
| 7 | Analysez and interprets marketing strategies | Lecture, Discussion, Case Study, | Testing, Homework, Performance Task, |
| 8 | Examines product life cycle stages and develops suitable marketing strategies | Question-Answer, Discussion, Case Study, Self Study, | Testing, Homework, Performance Task, |
| 9 | Explains the concept of performance evaluation and implements the evaluation process | Lecture, Discussion, Problem Solving, | Testing, Homework, |
| 10 | Carries out sector analyses and drive conclusions from this analysis | Discussion, Case Study, | Testing, Homework, |
| Week | Course Topics | Preliminary Preparation |
|---|---|---|
| 1 | Strategic Thinking | |
| 2 | Strategic Marketing Targets | |
| 3 | Strategic Analiysis and Market (Profit) Opportunities | |
| 4 | Corporate Analiysis | |
| 5 | Customer Analiysis | |
| 6 | Market Opportunities Measurement and Market Atractiveness Analiysis | |
| 7 | Competitiveness, Corporate Advantage and Value Creation Strategies | |
| 8 | Marketing Strategies | |
| 9 | MİDTERM EXAM | |
| 10 | Marketing Strategies for Emerging Markets | |
| 11 | Marketing Strategies for Mature Markets | |
| 12 | Marketing Strategies for Decreasing Markets and Crises | |
| 13 | Marketing Strategies in terms of Market Positioning | |
| 14 | Application of Marketing Strategies |
| Resources | |
|---|---|
| Course Notes | |
| Course Resources | |
| Order | Program Outcomes | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Gains the required knowledge in production, marketing, management , accounting and finance. | X | |||||
| 2 | Can work in teams and share information with team members in tasks of production, marketing, management, accounting and finance. | X | |||||
| 3 | Identifies and analyzes problems also offers solutions in tasks of production, marketing, management, accounting and finance. | X | |||||
| 4 | Contributes to projects, takes responsibility and conduct researches in tasks of production, marketing, management, accounting and finance. | X | |||||
| 5 | Can define goals and objectives of organization in tasks of production, marketing, management, accounting and finance. | X | |||||
| 6 | Questions the acquired knowledge in tasks of production, marketing, management, accounting and finance. | X | |||||
| 7 | Believes to adapting new situations and meets the requirements of new tasks of production, marketing, management, accounting and finance. | X | |||||
| 8 | Can transfer knowledge and recommendations in tasks of production, marketing, management, accounting and finance via using necessery communication tools and a foreign language effectively . | X | |||||
| 9 | Open to occupational cooperation and sharing in tasks of production, marketing, management, accounting and finance. | X | |||||
| 10 | Can use necessary information systems in tasks of production, marketing, management, accounting and finance. | X | |||||
| 11 | Behaves in accordance with social and occupational ethic values in tasks of production, marketing, management, accounting and finance. | X | |||||
| 12 | Analyses and carries out relations with stake holders in tasks of production, marketing, management, accounting and finance. | X | |||||
| 13 | Follows the innovations and encourages team members in tasks of production, marketing, management, accounting and finance. | X | |||||
| 14 | Questions the position of the organization and offers suggestions in tasks of production, marketing, management, accounting and finance. | X | |||||
| 16 | |||||||
| Evaluation System | |
|---|---|
| Semester Studies | Contribution Rate |
| 1. Ödev | 100 |
| Total | 100 |
| 1. Yıl İçinin Başarıya | 40 |
| 1. Final | 60 |
| Total | 100 |
| ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
| Mid-terms | 1 | 10 | 10 |
| Assignment | 1 | 10 | 10 |
| Performance Task (Application) | 1 | 10 | 10 |
| Performance Task (Seminar) | 1 | 10 | 10 |
| Final examination | 1 | 15 | 15 |
| Total Workload | 135 | ||
| Total Workload / 25 (Hours) | 5.4 | ||
| dersAKTSKredisi | 5 | ||