| Course Name | Code | Semester | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|
| Advertising and Promotion | ISL 427 | 7 | 2 + 0 | 2 | 5 |
| Precondition Courses | |
| Recommended Optional Courses | |
| Course Language | Turkish |
| Course Level | Bachelor's Degree |
| Course Type | Optional |
| Course Coordinator | Dr.Öğr.Üyesi AYHAN SERHATERİ |
| Course Lecturers | Dr.Öğr.Üyesi AYHAN SERHATERİ, |
| Course Assistants | Res.Asst.Emre YILDIRIM |
| Course Category | |
| Course Objective | The main purpose of this course is to improve advertising and promotion perspective in the marketing area |
| Course Content | İn this course, advertising and promotion topics will be covered as fallowings |
| # | Course Learning Outcomes | Teaching Methods | Assessment Methods |
|---|---|---|---|
| 1 | To improve Media Planning Capabilities | Lecture, Drilland Practice, Demonstration, Self Study, | Testing, Homework, |
| 2 | To distinguish how to chose an advertisment medium | Lecture, Drilland Practice, Demonstration, Group Study, Self Study, | Testing, Homework, |
| 3 | To improve communication skills | Lecture, Drilland Practice, Demonstration, Group Study, Self Study, | Testing, Homework, |
| 4 | To improve public relations and publicity | Lecture, Drilland Practice, Demonstration, Group Study, Self Study, | Testing, Homework, |
| 5 | To apply advertising skills in marketing | Lecture, Drilland Practice, Demonstration, Group Study, Self Study, | Testing, Homework, |
| 6 | to identify advertisement effectiveness measurement | Lecture, Drilland Practice, Demonstration, Group Study, Self Study, | Testing, Homework, |
| Week | Course Topics | Preliminary Preparation |
|---|---|---|
| 1 | İntroduction to Advertising and Promotion | |
| 2 | Cultur, Public and İdentitiy | |
| 3 | İnteractivity and Change | |
| 4 | Human Society | |
| 5 | Customer Behavior | |
| 6 | Life Style | |
| 7 | Team of the Advertising | |
| 8 | Promotion: Advertising, Public Relations, Sales Promotion, and Publicity | |
| 9 | MIDTERM EXAM | |
| 10 | Communication Process | |
| 11 | Management of Relationships | |
| 12 | Media Planning | |
| 13 | Management of Perceptions | |
| 14 | Action Plan for Promotion |
| Resources | |
|---|---|
| Course Notes | |
| Course Resources | |
| Order | Program Outcomes | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Gains the required knowledge in production, marketing, management , accounting and finance. | X | |||||
| 2 | Can work in teams and share information with team members in tasks of production, marketing, management, accounting and finance. | X | |||||
| 3 | Identifies and analyzes problems also offers solutions in tasks of production, marketing, management, accounting and finance. | X | |||||
| 4 | Contributes to projects, takes responsibility and conduct researches in tasks of production, marketing, management, accounting and finance. | X | |||||
| 5 | Can define goals and objectives of organization in tasks of production, marketing, management, accounting and finance. | X | |||||
| 6 | Questions the acquired knowledge in tasks of production, marketing, management, accounting and finance. | X | |||||
| 7 | Believes to adapting new situations and meets the requirements of new tasks of production, marketing, management, accounting and finance. | X | |||||
| 8 | Can transfer knowledge and recommendations in tasks of production, marketing, management, accounting and finance via using necessery communication tools and a foreign language effectively . | X | |||||
| 9 | Open to occupational cooperation and sharing in tasks of production, marketing, management, accounting and finance. | X | |||||
| 10 | Can use necessary information systems in tasks of production, marketing, management, accounting and finance. | X | |||||
| 11 | Behaves in accordance with social and occupational ethic values in tasks of production, marketing, management, accounting and finance. | X | |||||
| 12 | Analyses and carries out relations with stake holders in tasks of production, marketing, management, accounting and finance. | X | |||||
| 13 | Follows the innovations and encourages team members in tasks of production, marketing, management, accounting and finance. | X | |||||
| 14 | Questions the position of the organization and offers suggestions in tasks of production, marketing, management, accounting and finance. | X | |||||
| 16 | X | ||||||
| Evaluation System | |
|---|---|
| Semester Studies | Contribution Rate |
| 1. Ara Sınav | 40 |
| 1. Ödev | 30 |
| 2. Ödev | 30 |
| Total | 100 |
| 1. Yıl İçinin Başarıya | 50 |
| 1. Final | 50 |
| Total | 100 |
| ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
| Mid-terms | 1 | 10 | 10 |
| Assignment | 2 | 15 | 30 |
| Final examination | 1 | 10 | 10 |
| Total Workload | 130 | ||
| Total Workload / 25 (Hours) | 5.2 | ||
| dersAKTSKredisi | 5 | ||