Course Name Code Semester T+U Hours Credit ECTS
Advertising and Promotion ISL 427 7 2 + 0 2 5
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type Optional
Course Coordinator Dr.Öğr.Üyesi AYHAN SERHATERİ
Course Lecturers Dr.Öğr.Üyesi AYHAN SERHATERİ,
Course Assistants Res.Asst.Emre YILDIRIM
Course Category
Course Objective The main purpose of this course is to improve advertising and promotion perspective in the marketing area
Course Content İn this course, advertising and promotion topics will be covered as fallowings
# Course Learning Outcomes Teaching Methods Assessment Methods
1 To improve Media Planning Capabilities Lecture, Drilland Practice, Demonstration, Self Study, Testing, Homework,
2 To distinguish how to chose an advertisment medium Lecture, Drilland Practice, Demonstration, Group Study, Self Study, Testing, Homework,
3 To improve communication skills Lecture, Drilland Practice, Demonstration, Group Study, Self Study, Testing, Homework,
4 To improve public relations and publicity Lecture, Drilland Practice, Demonstration, Group Study, Self Study, Testing, Homework,
5 To apply advertising skills in marketing Lecture, Drilland Practice, Demonstration, Group Study, Self Study, Testing, Homework,
6 to identify advertisement effectiveness measurement Lecture, Drilland Practice, Demonstration, Group Study, Self Study, Testing, Homework,
Week Course Topics Preliminary Preparation
1 İntroduction to Advertising and Promotion
2 Cultur, Public and İdentitiy
3 İnteractivity and Change
4 Human Society
5 Customer Behavior
6 Life Style
7 Team of the Advertising
8 Promotion: Advertising, Public Relations, Sales Promotion, and Publicity
9 MIDTERM EXAM
10 Communication Process
11 Management of Relationships
12 Media Planning
13 Management of Perceptions
14 Action Plan for Promotion
Resources
Course Notes
Course Resources
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 Gains the required knowledge in production, marketing, management , accounting and finance. X
2 Can work in teams and share information with team members in tasks of production, marketing, management, accounting and finance. X
3 Identifies and analyzes problems also offers solutions in tasks of production, marketing, management, accounting and finance. X
4 Contributes to projects, takes responsibility and conduct researches in tasks of production, marketing, management, accounting and finance. X
5 Can define goals and objectives of organization in tasks of production, marketing, management, accounting and finance. X
6 Questions the acquired knowledge in tasks of production, marketing, management, accounting and finance. X
7 Believes to adapting new situations and meets the requirements of new tasks of production, marketing, management, accounting and finance. X
8 Can transfer knowledge and recommendations in tasks of production, marketing, management, accounting and finance via using necessery communication tools and a foreign language effectively . X
9 Open to occupational cooperation and sharing in tasks of production, marketing, management, accounting and finance. X
10 Can use necessary information systems in tasks of production, marketing, management, accounting and finance. X
11 Behaves in accordance with social and occupational ethic values in tasks of production, marketing, management, accounting and finance. X
12 Analyses and carries out relations with stake holders in tasks of production, marketing, management, accounting and finance. X
13 Follows the innovations and encourages team members in tasks of production, marketing, management, accounting and finance. X
14 Questions the position of the organization and offers suggestions in tasks of production, marketing, management, accounting and finance. X
16 X
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 40
1. Ödev 30
2. Ödev 30
Total 100
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 10 10
Assignment 2 15 30
Final examination 1 10 10
Total Workload 130
Total Workload / 25 (Hours) 5.2
dersAKTSKredisi 5