Course Name | Code | Semester | T+U Hours | Credit | ECTS |
---|---|---|---|---|---|
Advertising and Promotion | ISL 427 | 7 | 2 + 0 | 2 | 5 |
Precondition Courses | |
Recommended Optional Courses | |
Course Language | Turkish |
Course Level | Bachelor's Degree |
Course Type | Optional |
Course Coordinator | Dr.Öğr.Üyesi AYHAN SERHATERİ |
Course Lecturers | Dr.Öğr.Üyesi AYHAN SERHATERİ, |
Course Assistants | Res.Asst.Emre YILDIRIM |
Course Category | |
Course Objective | The main purpose of this course is to improve advertising and promotion perspective in the marketing area |
Course Content | İn this course, advertising and promotion topics will be covered as fallowings |
# | Course Learning Outcomes | Teaching Methods | Assessment Methods |
---|---|---|---|
1 | To improve Media Planning Capabilities | Lecture, Drilland Practice, Demonstration, Self Study, | Testing, Homework, |
2 | To distinguish how to chose an advertisment medium | Lecture, Drilland Practice, Demonstration, Group Study, Self Study, | Testing, Homework, |
3 | To improve communication skills | Lecture, Drilland Practice, Demonstration, Group Study, Self Study, | Testing, Homework, |
4 | To improve public relations and publicity | Lecture, Drilland Practice, Demonstration, Group Study, Self Study, | Testing, Homework, |
5 | To apply advertising skills in marketing | Lecture, Drilland Practice, Demonstration, Group Study, Self Study, | Testing, Homework, |
6 | to identify advertisement effectiveness measurement | Lecture, Drilland Practice, Demonstration, Group Study, Self Study, | Testing, Homework, |
Week | Course Topics | Preliminary Preparation |
---|---|---|
1 | İntroduction to Advertising and Promotion | |
2 | Cultur, Public and İdentitiy | |
3 | İnteractivity and Change | |
4 | Human Society | |
5 | Customer Behavior | |
6 | Life Style | |
7 | Team of the Advertising | |
8 | Promotion: Advertising, Public Relations, Sales Promotion, and Publicity | |
9 | MIDTERM EXAM | |
10 | Communication Process | |
11 | Management of Relationships | |
12 | Media Planning | |
13 | Management of Perceptions | |
14 | Action Plan for Promotion |
Resources | |
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Course Notes | |
Course Resources |
Order | Program Outcomes | Level of Contribution | |||||
---|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | |||
1 | Gains the required knowledge in production, marketing, management , accounting and finance. | X | |||||
2 | Can work in teams and share information with team members in tasks of production, marketing, management, accounting and finance. | X | |||||
3 | Identifies and analyzes problems also offers solutions in tasks of production, marketing, management, accounting and finance. | X | |||||
4 | Contributes to projects, takes responsibility and conduct researches in tasks of production, marketing, management, accounting and finance. | X | |||||
5 | Can define goals and objectives of organization in tasks of production, marketing, management, accounting and finance. | X | |||||
6 | Questions the acquired knowledge in tasks of production, marketing, management, accounting and finance. | X | |||||
7 | Believes to adapting new situations and meets the requirements of new tasks of production, marketing, management, accounting and finance. | X | |||||
8 | Can transfer knowledge and recommendations in tasks of production, marketing, management, accounting and finance via using necessery communication tools and a foreign language effectively . | X | |||||
9 | Open to occupational cooperation and sharing in tasks of production, marketing, management, accounting and finance. | X | |||||
10 | Can use necessary information systems in tasks of production, marketing, management, accounting and finance. | X | |||||
11 | Behaves in accordance with social and occupational ethic values in tasks of production, marketing, management, accounting and finance. | X | |||||
12 | Analyses and carries out relations with stake holders in tasks of production, marketing, management, accounting and finance. | X | |||||
13 | Follows the innovations and encourages team members in tasks of production, marketing, management, accounting and finance. | X | |||||
14 | Questions the position of the organization and offers suggestions in tasks of production, marketing, management, accounting and finance. | X | |||||
16 | X |
Evaluation System | |
---|---|
Semester Studies | Contribution Rate |
1. Ara Sınav | 40 |
1. Ödev | 30 |
2. Ödev | 30 |
Total | 100 |
1. Yıl İçinin Başarıya | 50 |
1. Final | 50 |
Total | 100 |
ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
Mid-terms | 1 | 10 | 10 |
Assignment | 2 | 15 | 30 |
Final examination | 1 | 10 | 10 |
Total Workload | 130 | ||
Total Workload / 25 (Hours) | 5.2 | ||
dersAKTSKredisi | 5 |