Course Name Code Semester T+U Hours Credit ECTS
Internet Marketing ISL 328 6 2 + 0 2 5
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type Optional
Course Coordinator Dr.Öğr.Üyesi AYHAN SERHATERİ
Course Lecturers Dr.Öğr.Üyesi AYHAN SERHATERİ,
Course Assistants Res.Asst. Emre YILDIRIM
Course Category
Course Objective Tecnological improvements has been recognized by business life with internet usage. This, encorages new business areas to working place. İnternet marketing, in this manner, is a new concept for business people. Therefore, knowledge missing will be increased by this course.
Course Content Communication technology and İnternet will be tought in this course. İmprovement of İnternet, internet opportunities in terms of marketing, marketing problems in the İnternet and solutions seeking, İnternet as a marketing intermediary, İnternet as an advertisement and Sales intermediary, Benchmarking İnternet with other mediums.
# Course Learning Outcomes Teaching Methods Assessment Methods
1 To use management and technological medhods as MIS for Analitical Thinging. Lecture, Drilland Practice, Demonstration, Group Study, Testing, Homework,
2 To operate interdisiplinmary team work Lecture, Group Study, Testing, Homework,
3 To demonstrate Lifetime learning behavior as an innovator and enterpreneur Lecture, Drilland Practice, Demonstration, Group Study, Testing, Homework,
4 To use ability for communication Lecture, Discussion, Demonstration, Testing, Homework,
5 To use internet opportunities Lecture, Motivations to Show, Testing, Homework,
6 To apply İnternet capabilities for marketing Lecture, Group Study, Testing, Homework,
Week Course Topics Preliminary Preparation
1 Internet as a direct marketing intermediary
2 Beginning of the Internet
3 Markets in the Internet
4 Superiority of the Internet Marketing
5 Structure for Internet Marketing
6 Marketing Process via Internet
7 Improvement of Marketing Mix in terms of Internet
8 Virtual Shopping Models
9 Midterm Exam
10 Marketing Strategies in the Internet
11 Marketing researches in the Internet
12 Advertising in the Internet
13 Marketing Aplications in the Internet
14 Facing Problems in the Internet
Resources
Course Notes
Course Resources
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 Gains the required knowledge in production, marketing, management , accounting and finance. X
2 Can work in teams and share information with team members in tasks of production, marketing, management, accounting and finance. X
3 Identifies and analyzes problems also offers solutions in tasks of production, marketing, management, accounting and finance. X
4 Contributes to projects, takes responsibility and conduct researches in tasks of production, marketing, management, accounting and finance. X
5 Can define goals and objectives of organization in tasks of production, marketing, management, accounting and finance. X
6 Questions the acquired knowledge in tasks of production, marketing, management, accounting and finance. X
7 Believes to adapting new situations and meets the requirements of new tasks of production, marketing, management, accounting and finance. X
8 Can transfer knowledge and recommendations in tasks of production, marketing, management, accounting and finance via using necessery communication tools and a foreign language effectively . X
9 Open to occupational cooperation and sharing in tasks of production, marketing, management, accounting and finance. X
10 Can use necessary information systems in tasks of production, marketing, management, accounting and finance. X
11 Behaves in accordance with social and occupational ethic values in tasks of production, marketing, management, accounting and finance. X
12 Analyses and carries out relations with stake holders in tasks of production, marketing, management, accounting and finance. X
13 Follows the innovations and encourages team members in tasks of production, marketing, management, accounting and finance. X
14 Questions the position of the organization and offers suggestions in tasks of production, marketing, management, accounting and finance. X
16
Evaluation System
Semester Studies Contribution Rate
1. Ödev 50
2. Ödev 50
Total 100
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 10 10
Assignment 2 15 30
Final examination 1 10 10
Total Workload 130
Total Workload / 25 (Hours) 5.2
dersAKTSKredisi 5