Course Name Code Semester T+U Hours Credit ECTS
Project IHR 523 2 0 + 0 0 20
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level yuksek_lisans
Course Type Compulsory
Course Coordinator Doç.Dr. AYDA İNANÇ
Course Lecturers Prof.Dr. METİN IŞIK, Doç.Dr. CENGİZ ERDAL, Dr.Öğr.Üyesi TUBA ÇEVİK ERGİN, Dr.Öğr.Üyesi KADRİYE KOBAK, Dr.Öğr.Üyesi ÇİĞDEM ÇALAPKULU,
Course Assistants
Course Category Field Proper Education
Course Objective

In this lesson, as well as presentation of tools and equipment with their operating principles used during the project work, how to calculate, analyse and interpret outputs from those tools and equipment are explained to students.  In addition, to bring students to own skill to be able to analyse, evaluate, and interpret of outputs of completed scientific studies complying in ethical rules and to be able to convert their studies to scientific written text in a suitable format are also aimed.

Course Content

The field of the thesis, introduction of the media and tools and equipment to be used, to show the working principles of tools and equipment

# Course Learning Outcomes Teaching Methods Assessment Methods
1 Makes a Pr or Advertising project. , , , , , ,
Week Course Topics Preliminary Preparation
1 Medias and its limitations used for the project study
2 Medias and its limitations used for the project study
3 The working principle of each of tools and equipment to be used for scientific studies
4 The working principle of each of tools and equipment to be used for scientific studies
5 Use of software, tools and equipment in the study method
6 Use of software, tools and equipment in the study method
7 Design a scientific study
8 Design a scientific study
9 Preliminary test of the study and detection of its subsequent defects
10 Presentation of methods and findings of the study by using table, visual aids such as graphic.
11 Presentation of methods and findings of the study by using table, visual aids such as graphic.
12 Statistical program to be used in this study
13 Statistical program to be used in this study
14 Statistical program to be used in this study
Resources
Course Notes
Course Resources
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 To evaluate the public relations and advertising activities with a critical point of view. X
2 To develop a capacity of analytic thinking on public relations and advertising X
3 To analyze the target audience on the basis of public relations and advertising activities. X
4 To define the elements of field research on public relations and advertising areas. X
5 To follow the new developments on corporate communication. X
6 To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies. X
7 To be aware of the fact that increasing the quality on public relations and advertising is important. X
8 To consider the ethical values while using media vehicles on creating public relations and advertising activities. X
9 To embrace the public relations and advertising profession as a lifestyle. X
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 100
Total 100
1. Yıl İçinin Başarıya 40
1. Final 60
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 5 80
Hours for off-the-classroom study (Pre-study, practice) 16 16 256
Mid-terms 1 55 55
Final examination 1 55 55
Project / Design 1 50 50
Total Workload 496
Total Workload / 25 (Hours) 19.84
dersAKTSKredisi 20