| Course Name | Code | Semester | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|
| Communication and Advertising | SAU 256 | 0 | 2 + 0 | 2 | 5 |
| Precondition Courses | |
| Recommended Optional Courses | |
| Course Language | Turkish |
| Course Level | Bachelor's Degree |
| Course Type | Optional |
| Course Coordinator | Öğr.Gör. GÖKÇE BÜYÜKŞENGÜR |
| Course Lecturers | |
| Course Assistants | |
| Course Category | General Training |
| Course Objective | This course provide to students, knows basic elements of communication and be able to use it and knows to institutional communication and advertising. |
| Course Content |
| # | Course Learning Outcomes | Teaching Methods | Assessment Methods |
|---|---|---|---|
| 1 | Identify basic elements of communication | , , , | , , |
| 2 | Distinguish and knows the of communication | , , , , | , , |
| 3 | Uses communication informations in his/her field. | , , , , , , | , , |
| 4 | Knows information about advertising history. | , , , | , , |
| 5 | Explain relation between development of mass communication and development of advertising. | , , , , | , , |
| 6 | Knows famous advertises in history of advertising | , , , | , , |
| Week | Course Topics | Preliminary Preparation |
|---|---|---|
| 1 | Concept and Definition of communication | |
| 2 | Process and Models of Communication | |
| 3 | Institutional Communication | |
| 4 | Concept and Development of Mass Communication | |
| 5 | Concept and Development of Mass Communication | |
| 6 | Mass Communication and Advertising | |
| 7 | The History of Advertising | |
| 8 | Advertising in Turkey | |
| 9 | Advertising in Turkey | |
| 10 | Famous ads and masters | |
| 11 | Famous ads and masters | |
| 12 | Famous ads and masters | |
| 13 | Famous ads and masters | |
| 14 | Famous ads and masters |
| Resources | |
|---|---|
| Course Notes | |
| Course Resources | |
| Evaluation System | |
|---|---|
| Semester Studies | Contribution Rate |
| 1. Ara Sınav | 30 |
| 1. Kısa Sınav | 20 |
| 1. Ödev | 30 |
| 1. Sözlü Sınav | 20 |
| Total | 100 |
| 1. Yıl İçinin Başarıya | 60 |
| 1. Final | 40 |
| Total | 100 |
| ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 2 | 32 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
| Mid-terms | 1 | 10 | 10 |
| Quiz | 1 | 5 | 5 |
| Assignment | 1 | 20 | 20 |
| Oral Examination | 1 | 10 | 10 |
| Final examination | 1 | 4 | 4 |
| Total Workload | 113 | ||
| Total Workload / 25 (Hours) | 4.52 | ||
| dersAKTSKredisi | 5 | ||