Course Name | Code | Semester | T+U Hours | Credit | ECTS |
---|---|---|---|---|---|
Communication and Advertising | SAU 256 | 0 | 2 + 0 | 2 | 5 |
Precondition Courses | |
Recommended Optional Courses | |
Course Language | Turkish |
Course Level | Bachelor's Degree |
Course Type | Optional |
Course Coordinator | Öğr.Gör. GÖKÇE BÜYÜKŞENGÜR |
Course Lecturers | |
Course Assistants | |
Course Category | General Training |
Course Objective | This course provide to students, knows basic elements of communication and be able to use it and knows to institutional communication and advertising. |
Course Content |
# | Course Learning Outcomes | Teaching Methods | Assessment Methods |
---|---|---|---|
1 | Identify basic elements of communication | , , , | , , |
2 | Distinguish and knows the of communication | , , , , | , , |
3 | Uses communication informations in his/her field. | , , , , , , | , , |
4 | Knows information about advertising history. | , , , | , , |
5 | Explain relation between development of mass communication and development of advertising. | , , , , | , , |
6 | Knows famous advertises in history of advertising | , , , | , , |
Week | Course Topics | Preliminary Preparation |
---|---|---|
1 | Concept and Definition of communication | |
2 | Process and Models of Communication | |
3 | Institutional Communication | |
4 | Concept and Development of Mass Communication | |
5 | Concept and Development of Mass Communication | |
6 | Mass Communication and Advertising | |
7 | The History of Advertising | |
8 | Advertising in Turkey | |
9 | Advertising in Turkey | |
10 | Famous ads and masters | |
11 | Famous ads and masters | |
12 | Famous ads and masters | |
13 | Famous ads and masters | |
14 | Famous ads and masters |
Resources | |
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Course Notes | |
Course Resources |
Evaluation System | |
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Semester Studies | Contribution Rate |
1. Ara Sınav | 30 |
1. Kısa Sınav | 20 |
1. Ödev | 30 |
1. Sözlü Sınav | 20 |
Total | 100 |
1. Yıl İçinin Başarıya | 60 |
1. Final | 40 |
Total | 100 |
ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 16 | 2 | 32 |
Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
Mid-terms | 1 | 10 | 10 |
Quiz | 1 | 5 | 5 |
Assignment | 1 | 20 | 20 |
Oral Examination | 1 | 10 | 10 |
Final examination | 1 | 4 | 4 |
Total Workload | 113 | ||
Total Workload / 25 (Hours) | 4.52 | ||
dersAKTSKredisi | 5 |