Course Name Code Semester T+U Hours Credit ECTS
Multicultural Communication IHR 533 0 3 + 0 3 7
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level yuksek_lisans
Course Type Optional
Course Coordinator Doç.Dr. AYDA İNANÇ
Course Lecturers
Course Assistants
Course Category
Course Objective

Intercultural communication can be defined briefly as creating common meanings by different cultures. Intercultural communication is considered as a necessity in todays global world. In this context the aim of this course  is to make students gain knowledge about the importance of intercultural communication and to make them develop intercultural communication skills. 

Course Content

The content of this course are; to define the concept of culture, specilialities of culture and types of culture, to exhibit the relationship between culture and communication and the importance of intercultural communication, to evaluate the theories of intercultural communication and to define the relationship betweenintercultural communicationand the media.

# Course Learning Outcomes Teaching Methods Assessment Methods
1 Learn the basic concepts of multicultural communication , , , , , , ,
2 Have knowledge about multicultural communication theories , , , , , , ,
3 Understand the importance of multicultural communication , , , , , , ,
4 Develops the multicultural communication skills , , , , , , ,
5 Can able to bring the solutions to multicultural communication conflicts , , , , , ,
Week Course Topics Preliminary Preparation
1 Culture: Concepts and Features
2 Relation between Culture and Communication
3 Importance and Content of Multicultural Communication
4 Factors Affecting the Cross-Cultural Communication
5 Multicultural Communication Theory 1
6 Multicultural Communication Theory 2
7 Multicultural Communication Processes and Technologies 1
8 Multicultural Communication Processes and Technologies 2
9 Differences in Multicultural Communication
10 Conflicts in Multicultural Communication
11 Multicultural Communication Ethics
12 Improving the Multicultural Communication Skills 1
13 Improving the Multicultural Communication Skills 2
14 Final Exam
Resources
Course Notes
Course Resources

Samovar, L., Porter, R. & McDaniel, E. (). Intercultural Communication: A Reader.

Houman A. Sadri,Madelyn Flammia. (). Intercultural Communication: A New Approach to International Relations and ...

Neuliep J.W. (). Intercultural Communication: A Contextual Approach

Oksaar, E. (2008). Kültürlerarası İletişim Bağlamında Kültür Kuramı. Çev. A. Selçuk. Konya: Çizgi Kitapevi.

Kartarı A. (2014). Kültür, Farklılık ve İletişim: Kültürlerarası İletişimin
Kavramsal Dayanakları. Istanbul: İletişim Yayınları.

Order Program Outcomes Level of Contribution
1 2 3 4 5
1 To evaluate the public relations and advertising activities with a critical point of view. X
2 To develop a capacity of analytic thinking on public relations and advertising X
3 To analyze the target audience on the basis of public relations and advertising activities. X
4 To define the elements of field research on public relations and advertising areas. X
5 To follow the new developments on corporate communication. X
6 To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies. X
7 To be aware of the fact that increasing the quality on public relations and advertising is important. X
8 To consider the ethical values while using media vehicles on creating public relations and advertising activities. X
9 To embrace the public relations and advertising profession as a lifestyle. X
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 50
1. Kısa Sınav 40
1. Sözlü Sınav 10
Total 100
1. Final 50
1. Yıl İçinin Başarıya 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 15 15
Assignment 1 15 15
Final examination 1 15 15
Quiz 1 15 15
Oral Examination 1 15 15
Total Workload 171
Total Workload / 25 (Hours) 6.84
dersAKTSKredisi 7