Course Name Code Semester T+U Hours Credit ECTS
Research Methods In Communication Sciences IHR 521 1 3 + 0 3 7
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level yuksek_lisans
Course Type Optional
Course Coordinator Doç.Dr. SİMGE ÜNLÜ
Course Lecturers Prof.Dr. AYTEKİN İŞMAN, Prof.Dr. METİN IŞIK,
Course Assistants
Course Category
Course Objective The goal of this course is to provide learners to get the research methods of communication sciences.
Course Content Science, Scientific knowledge, the ethics of scientific research, scientific research methods, data acquisition and analysis.
# Course Learning Outcomes Teaching Methods Assessment Methods
1 Identify research methods. , , , , , ,
2 Do qualitative and quantitative researches , , , , , ,
3 Identify the stages of a reseach. , , , , , ,
4 Develop a hyporthesize , , , , , ,
5 Design research. , , , , , ,
6 Have ethic concerns. , , , , , ,
Week Course Topics Preliminary Preparation
1 Introduction
2 Basic Concepts (Science, Knowledge, Objectivity etc.)
3 The Ethics of Scientific Research
4 The Ethics of Scientific Research Scientific Research Methods and Basic Approaches
5 How A Reseach Question Can Be Determined?
6 Secondary Use of Resources (Literature Search)
7 Midterm
8 Giving Reference
9 Data Collection Technics 1
10 Data Collection Technics 2
11 Survey, Types of Survey, Prepare Survey Questions
12 SPSS Programı, Data Code and Analysis
13 Netnography
14 Course Overview
Resources
Course Notes Punch, Keith, F. (2005). Sosyal Araştırmalara Giriş. (Çevirenler: Dursun Bayrak, H. Bader Arslan ve Zeynep Akyüz). Ankara: Siyasal Kitabevi.
Course Resources
Week Documents Description size
0 1. VERİ TOPLAMA TEKNİKLERİ VERİ TOPLAMA TEKNİKLERİ 0.2 MB
0 2. NİTEL ARAŞTIRMALAR NİTEL ARAŞTIRMALAR 0.25 MB
0 3. RAPORLAMA METİN IŞIK RAPORLAMA METİN IŞIK 0.19 MB
0 4. NİCEL ARAŞTIRMALAR NİCEL ARAŞTIRMALAR 0.24 MB
0 5. KONU SEÇİMİ VE SINIRLANDIRMA KONU SEÇİMİ VE SINIRLANDIRMA 0.19 MB
0 6. ANKET FORMU ANKET FORMU 0.17 MB
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 To evaluate the public relations and advertising activities with a critical point of view. X
2 To develop a capacity of analytic thinking on public relations and advertising X
3 To analyze the target audience on the basis of public relations and advertising activities. X
4 To define the elements of field research on public relations and advertising areas. X
5 To follow the new developments on corporate communication. X
6 To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies. X
7 To be aware of the fact that increasing the quality on public relations and advertising is important. X
8 To consider the ethical values while using media vehicles on creating public relations and advertising activities. X
9 To embrace the public relations and advertising profession as a lifestyle. X
10 To apprehend the importance of PR for image, reputation and brand X
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 40
1. Ödev 40
1. Kısa Sınav 10
2. Kısa Sınav 10
2. Ödev 0
Total 100
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 5 80
Mid-terms 1 10 10
Project / Design 1 10 10
Final examination 1 20 20
Total Workload 168
Total Workload / 25 (Hours) 6.72
dersAKTSKredisi 7