Course Name Code Semester T+U Hours Credit ECTS
Public Relations Plannig and Communication Management IHR 505 0 3 + 0 3 7
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level yuksek_lisans
Course Type Optional
Course Coordinator Doç.Dr. CENGİZ ERDAL
Course Lecturers
Course Assistants
Course Category Field Proper Education
Course Objective The main goal of this course is to provide learners to gain public relations process and plan with theory and practice.
Course Content Plan public relations programmes and stages and relationships between media, corporate communication, perception management and persuasion.
# Course Learning Outcomes Teaching Methods Assessment Methods
1 Defines the stages of public relations plan. , , , , , , ,
2 Defines the tools used in public relations campaigns. , , , , , ,
3 Apprehend relations between public relations and media. , , , , , , , ,
4 Specify a target for public relations campaigns. , , , , , , ,
5 Specify audience for public relations campaigns. , , , , , ,
6 Do situation analysis , , , , , , ,
7 Know perception management?s and persuasion?s factors , , , , , ,
8 Grasp corporate communication. , , , , , , ,
9 Recognize of the importance of budgeting and sourcing for public relations campaigns. , , , , , , ,
Week Course Topics Preliminary Preparation
1 Introduction
2 Planning in public relations-I
3 Planning in public relations-I
4 Information management-I
5 Information management-II
6 Effective decision making-I
7 Midterm exam
8 Effective decision making-I
9 Strategic management-I
10 Strategic management-II
11 Strategic communication management-I
12 Strategic communication management-II
13 Project presentations-I
14 Project presentations-II
Resources
Course Notes İrfan Erdoğan (2008), Teori ve Pratikte Halkla İlişkiler, Ankara.
Course Resources Jack Z. Sissors ve Lincoln Bumba (1989). Advertising Media Plannig, NTC Business Books
Alison Theaker ( 2012). The Public Relations Handbook, Routledge
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 To evaluate the public relations and advertising activities with a critical point of view. X
2 To develop a capacity of analytic thinking on public relations and advertising X
3 To analyze the target audience on the basis of public relations and advertising activities. X
4 To define the elements of field research on public relations and advertising areas. X
5 To follow the new developments on corporate communication. X
6 To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies. X
7 To be aware of the fact that increasing the quality on public relations and advertising is important. X
8 To consider the ethical values while using media vehicles on creating public relations and advertising activities. X
9 To embrace the public relations and advertising profession as a lifestyle. X
10 To apprehend the importance of PR for image, reputation and brand X
Evaluation System
Semester Studies Contribution Rate
1. Proje / Tasarım 25
1. Ödev 15
1. Kısa Sınav 10
1. Ara Sınav 50
Total 100
1. Final 50
1. Yıl İçinin Başarıya 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 15 15
Quiz 1 10 10
Assignment 1 10 10
Project / Design 1 15 15
Final examination 1 20 20
Total Workload 166
Total Workload / 25 (Hours) 6.64
dersAKTSKredisi 7