Course Name Code Semester T+U Hours Credit ECTS
Advertising Analysis IHR 531 0 3 + 0 3 7
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level yuksek_lisans
Course Type Optional
Course Coordinator Doç.Dr. CENGİZ ERDAL
Course Lecturers Doç.Dr. CENGİZ ERDAL,
Course Assistants
Course Category Available Basic Education in the Field
Course Objective

To inform on advertising applications and to make students gain anlysis ability.

Course Content

What is adv?

Functions of adv.

Story telling in advertising.

Advertising ethic.

How to read adverts?

# Course Learning Outcomes Teaching Methods Assessment Methods
1 Explains the importance of adv. analysis , , , , , , , , ,
2 Tells the elements of meaning creation in adv. , , , , , , , , , ,
Week Course Topics Preliminary Preparation
1 Advertising History
2 Functions of Advertising
3 Narrative Styles in Advertising
4 Ethic in Commercial
5 Semiotics and Advertising
6 Semiotic Analysis in Advertising
7 Advertising Analyses in the Perspective of Semiotics
8 Midterm
9 Sociologic Analysis
10 Ideologic-Marxist Analysis
11 Feminist Analysis
12 Evaluation of the Cases of Advertising Analysis
13 Evaluation of the Cases of Advertising Analysis
14 Evaluation of the Cases of Advertising Analysis
Resources
Course Notes
Course Resources
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 To evaluate the public relations and advertising activities with a critical point of view. X
2 To develop a capacity of analytic thinking on public relations and advertising X
3 To analyze the target audience on the basis of public relations and advertising activities. X
4 To define the elements of field research on public relations and advertising areas. X
5 To follow the new developments on corporate communication. X
6 To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies. X
7 To be aware of the fact that increasing the quality on public relations and advertising is important. X
8 To consider the ethical values while using media vehicles on creating public relations and advertising activities. X
9 To embrace the public relations and advertising profession as a lifestyle. X
10 To apprehend the importance of PR for image, reputation and brand X
Evaluation System
Semester Studies Contribution Rate
1. Ödev 100
Total 100
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 10 10
Quiz 1 10 10
Assignment 2 10 20
Project / Design 1 15 15
Final examination 1 25 25
Total Workload 176
Total Workload / 25 (Hours) 7.04
dersAKTSKredisi 7