Course Name Code Semester T+U Hours Credit ECTS
Corporate Identity, Image and Reputation Management IHR 504 0 3 + 0 3 7
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level yuksek_lisans
Course Type Optional
Course Coordinator Doç.Dr. CENGİZ ERDAL
Course Lecturers Doç.Dr. CENGİZ ERDAL,
Course Assistants
Course Category Available Basic Education in the Field
Course Objective Create corporate identity and adopt strategies of image and reputation management.
Course Content Importance of corporate identity and facts
Management of reputation and image relationship
Strategies of image and reputation
# Course Learning Outcomes Teaching Methods Assessment Methods
1 Defines corporate identity elements. , , , , , ,
2 Comprehend image and reputation relationship. , , , , , ,
3 Recognize the importance of image in trademark , , , , , ,
4 Defines elements of reputation management , , , , , ,
5 Comprehend strategies of reputation management , , , , , ,
Week Course Topics Preliminary Preparation
1 Introduction
2 Project Management
3 Corporate Identity Factors
4 New Media, Image and Reputation Management
5 Public Relations and Reputation Management
6 In-house Communication?s Effects on Corporate Identity and Image
7 Brand and Reputation Management Relationship
8 Corporate Reputation and Individual Reputation Relationship
9 Quiz
10 Presentation Technique
11 Social Responsibility and Reputation Relationship
12 Crisis Management and Reputation Management Relationship
13 Project I
14 Project II
Resources
Course Notes İrfan Erdoğan (2008), Teori ve Pratikte Halkla İlişkiler, Ankara<br>Alison Theaker (2012), The Public Relations Handbook, Routledge<br>Paul Messaris ( 1997), Visual Persuasion, Sage
Course Resources
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 To evaluate the public relations and advertising activities with a critical point of view. X
2 To develop a capacity of analytic thinking on public relations and advertising X
3 To analyze the target audience on the basis of public relations and advertising activities. X
4 To define the elements of field research on public relations and advertising areas. X
5 To follow the new developments on corporate communication. X
6 To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies. X
7 To be aware of the fact that increasing the quality on public relations and advertising is important. X
8 To consider the ethical values while using media vehicles on creating public relations and advertising activities. X
9 To embrace the public relations and advertising profession as a lifestyle. X
10 To apprehend the importance of PR for image, reputation and brand X
Evaluation System
Semester Studies Contribution Rate
1. Ödev 100
Total 100
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 10 10
Quiz 1 10 10
Assignment 1 10 10
Final examination 1 20 20
Project / Design 1 20 20
Total Workload 166
Total Workload / 25 (Hours) 6.64
dersAKTSKredisi 7