Course Name Code Semester T+U Hours Credit ECTS
Retail Management ISL 324 6 2 + 0 2 5
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type Optional
Course Coordinator Prof.Dr. FARUK ANIL KONUK
Course Lecturers Prof.Dr. FARUK ANIL KONUK,
Course Assistants Res.Asst.Emre YILDIRIM
Course Category
Course Objective To give kmowledge to students about retailer, Retailing, Retail Sale Concept, Retailer Classification, ,Retail Sıte Selection, Management Strategy,Competition in Retailing and New Strategies, Retail management and operating departments, private labels,Pricing,Retail Communicatiom Mix, electronic retailing
Course Content
# Course Learning Outcomes Teaching Methods Assessment Methods
1 Define Retailing Concepts , , ,
2 Have knowledhe about retailing competitive strategies and give examples , , , ,
3 Analyze retail product assorment, pricing, promotion concepts , , ,
Week Course Topics Preliminary Preparation
1 Retail, Retailing, Retail Selling Concept
2 Types of Retailers
3 Consumer Purchase Behavior
4 Competition in Retailing Sector and New Strategies
5 Retailer Site Selection
6 Store Planning, Design, Visual Communication
7 Planning Product Assorment
8 Private Label
9 Mid-term Exam
10 Purchasing Systems
11 Pricing
12 Retail Communication Mix
13 Electronic Retailing
14 Customer Relationship Management
Resources
Course Notes
Course Resources
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 Gains the required knowledge in production, marketing, management , accounting and finance. X
2 Can work in teams and share information with team members in tasks of production, marketing, management, accounting and finance. X
3 Identifies and analyzes problems also offers solutions in tasks of production, marketing, management, accounting and finance. X
4 Contributes to projects, takes responsibility and conduct researches in tasks of production, marketing, management, accounting and finance. X
5 Can define goals and objectives of organization in tasks of production, marketing, management, accounting and finance. X
6 Questions the acquired knowledge in tasks of production, marketing, management, accounting and finance. X
7 Believes to adapting new situations and meets the requirements of new tasks of production, marketing, management, accounting and finance. X
8 Can transfer knowledge and recommendations in tasks of production, marketing, management, accounting and finance via using necessery communication tools and a foreign language effectively . X
9 Open to occupational cooperation and sharing in tasks of production, marketing, management, accounting and finance. X
10 Can use necessary information systems in tasks of production, marketing, management, accounting and finance. X
11 Behaves in accordance with social and occupational ethic values in tasks of production, marketing, management, accounting and finance. X
12 Analyses and carries out relations with stake holders in tasks of production, marketing, management, accounting and finance. X
13 Follows the innovations and encourages team members in tasks of production, marketing, management, accounting and finance. X
14 Questions the position of the organization and offers suggestions in tasks of production, marketing, management, accounting and finance. X
15 Is conscious about universality of right, social justice, quality, saving cultural and environmental values, occupational health and safety in tasks of production, marketing, management, accounting and finance. X
Evaluation System
Semester Studies Contribution Rate
1. Ödev 10
Total 10
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 10 10
Quiz 2 4 8
Assignment 1 10 10
Final examination 1 20 20
Total Workload 128
Total Workload / 25 (Hours) 5.12
dersAKTSKredisi 5