Course Name Code Semester T+U Hours Credit ECTS
Public Relations ISL 320 6 2 + 0 2 5
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type Optional
Course Coordinator
Course Lecturers
Course Assistants
Course Category
Course Objective Learning the development relations in internal and external environment for business organizations on truth , honesty persuasiveness and reciprocity principles. Learning methods and tools of Public Relations (PR) and communication.
Course Content To learn as a business function PR and as a PR tool communication
and related concepts, methods, tools..
# Course Learning Outcomes Teaching Methods Assessment Methods
1 Understanding PR and communication concepts , , , ,
2 Understanding the importance of PR and communication , , , ,
3 Understanding and analysing the relations btween business organization and social structures , , , ,
4 Making PR and communication policy , , ,
5 To define and use of the communication methods and tools , , , ,
6 Understanding the role of PR and communication in development an institutional identity , , , ,
Week Course Topics Preliminary Preparation
1 Public Relations (PR) and communication concepts
2 Development, reasons and necessty of PR
3 PR function and organization in business
4 PR proces
5 Communication methods in PR
6 Communication methods in PR
7 Communication tools in PR
8 Communication tools in PR
9 EXAM
10 Defination of institutional identity in business organizations
11 İnportance of PR in solving institutional identity problems of business organizations
12 Internal PR
13 PR and communication aplications
14 PR and communication aplications
Resources
Course Notes
Course Resources
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 Gains the required knowledge in production, marketing, management , accounting and finance. X
2 Can work in teams and share information with team members in tasks of production, marketing, management, accounting and finance. X
3 Identifies and analyzes problems also offers solutions in tasks of production, marketing, management, accounting and finance. X
4 Contributes to projects, takes responsibility and conduct researches in tasks of production, marketing, management, accounting and finance. X
5 Can define goals and objectives of organization in tasks of production, marketing, management, accounting and finance. X
6 Questions the acquired knowledge in tasks of production, marketing, management, accounting and finance. X
7 Believes to adapting new situations and meets the requirements of new tasks of production, marketing, management, accounting and finance. X
8 Can transfer knowledge and recommendations in tasks of production, marketing, management, accounting and finance via using necessery communication tools and a foreign language effectively . X
9 Open to occupational cooperation and sharing in tasks of production, marketing, management, accounting and finance. X
10 Can use necessary information systems in tasks of production, marketing, management, accounting and finance. X
11 Behaves in accordance with social and occupational ethic values in tasks of production, marketing, management, accounting and finance. X
12 Analyses and carries out relations with stake holders in tasks of production, marketing, management, accounting and finance. X
13 Follows the innovations and encourages team members in tasks of production, marketing, management, accounting and finance. X
14 Questions the position of the organization and offers suggestions in tasks of production, marketing, management, accounting and finance. X
15 Is conscious about universality of right, social justice, quality, saving cultural and environmental values, occupational health and safety in tasks of production, marketing, management, accounting and finance. X
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 80
1. Kısa Sınav 10
2. Kısa Sınav 10
Total 100
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 1 16
Mid-terms 1 10 10
Quiz 2 10 20
Assignment 1 20 20
Performance Task (Laboratory) 1 1 1
Final examination 1 20 20
Total Workload 135
Total Workload / 25 (Hours) 5.4
dersAKTSKredisi 5