Course Name Code Semester T+U Hours Credit ECTS
Consumer Behavior ISL 108 2 3 + 0 3 5
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type Compulsory
Course Coordinator Dr.Öğr.Üyesi YUSUF ARSLAN
Course Lecturers Dr.Öğr.Üyesi YUSUF ARSLAN,
Course Assistants Research Assistant Merve TÜRKMEN
Course Category
Course Objective Emphasizing the role of consumer behavior in developing and implementation marketing strategies. In this context, the aim of this lesson is to investigate the factors and how these factors affected consumer behavior and students their rights as a consumer buying experiences to teach ways to protect their right to encounter a problem.
Course Content In this course, the definition of consumer behavior, the importance of consumer behavior in marketing, consumer behavior characteristics, by considering various factors that influence consumer behavior, buying decision process, the post-purchase behavior and consumer protection will be taught.
# Course Learning Outcomes Teaching Methods Assessment Methods
1 Defines the concept of consumer and consumer behavior , , , ,
2 Knows the importance of consumer behavior in terms of marketing science , , , ,
3 Knows the impact of psychological factors on consumer behavior , , , ,
4 Knows the impact of socio-cultural factors on consumer behavior , , , ,
5 Comments in terms of consumers and businesses the spread of innovations , , , ,
6 Knows that consumers´ buying decision process , , , , ,
7 Correlates with post-purchase behavior of consumers in marketing practices , , , , ,
8 Knows the legal means of protecting consumer rights and consumer rights , , , , ,
Week Course Topics Preliminary Preparation
1 The Concept and Characteristics of Consumer Behavior
2 The Importance of Consumer Behavior in Marketing
3 Consumer Perception
4 Learning and Memory
5 Motivation and Involvement
6 Attitudes and Emotions
7 Personality and Individuality
8 Values and Life Style
9 Midterm Exam
10 Reference Groups and Family
11 Personal Influence and Diffusion of Innovations
12 Structure of Consumer Decision Making Process
13 Purchase, and Post-Purchase Behaviors
14 Consumer Protection
Resources
Course Notes
Course Resources
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 Gains the required knowledge in production, marketing, management , accounting and finance. X
2 Can work in teams and share information with team members in tasks of production, marketing, management, accounting and finance. X
3 Identifies and analyzes problems also offers solutions in tasks of production, marketing, management, accounting and finance. X
4 Contributes to projects, takes responsibility and conduct researches in tasks of production, marketing, management, accounting and finance. X
5 Can define goals and objectives of organization in tasks of production, marketing, management, accounting and finance. X
6 Questions the acquired knowledge in tasks of production, marketing, management, accounting and finance. X
7 Believes to adapting new situations and meets the requirements of new tasks of production, marketing, management, accounting and finance. X
8 Can transfer knowledge and recommendations in tasks of production, marketing, management, accounting and finance via using necessery communication tools and a foreign language effectively . X
9 Open to occupational cooperation and sharing in tasks of production, marketing, management, accounting and finance. X
10 Can use necessary information systems in tasks of production, marketing, management, accounting and finance. X
11 Behaves in accordance with social and occupational ethic values in tasks of production, marketing, management, accounting and finance. X
12 Analyses and carries out relations with stake holders in tasks of production, marketing, management, accounting and finance. X
13 Follows the innovations and encourages team members in tasks of production, marketing, management, accounting and finance. X
14 Questions the position of the organization and offers suggestions in tasks of production, marketing, management, accounting and finance. X
15 Is conscious about universality of right, social justice, quality, saving cultural and environmental values, occupational health and safety in tasks of production, marketing, management, accounting and finance. X
Evaluation System
Semester Studies Contribution Rate
1. Ödev 20
Total 20
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 15 15
Quiz 2 5 10
Assignment 1 8 8
Final examination 1 15 15
Total Workload 128
Total Workload / 25 (Hours) 5.12
dersAKTSKredisi 5