| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Publıc Relatıons and Advertıse | SAU 255 | 0 | 1 + 0 | 2 | 2 |
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | Distinguish the models of public relations | Lecture, Question-Answer, Brain Storming, | |
| 2 | Identify problems in public relations | Discussion, Group Study, Role Playing, | |
| 3 | Makes the situation analyse in terms of public relations | Discussion, Problem Solving, Role Playing, Sightseeing, | |
| 4 | Distinguish different forms of public and private sector public relations | Lecture, Discussion, Group Study, Problem Solving, | |
| 5 | Contributes to public relations process | Lab / Workshop, Sightseeing, Observation, | |
| 6 | Makes ethical inquiries in the field. | Lecture, Question-Answer, Brain Storming, Motivations to Show, Role Playing, Lab / Workshop, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | Introduction to PR | |
| 2 | The reasons of PR to emerge | |
| 3 | History of PR | |
| 4 | Skills of a PR specialist | |
| 5 | PR's relations with other deciplines I | |
| 6 | PR's relations with other deciplines II | |
| 7 | PR & Publicity media | |
| 8 | Media relations | |
| 9 | Corporate Social Responsibility | |
| 10 | Sponsorship | |
| 11 | İmage & Reputation II | |
| 12 | İmage & Reputation II | |
| 13 | Student presentations I | |
| 14 | Student presentations II |
| Kaynaklar | |
|---|---|
| Ders Notu | Balta Peltekoğlu, Filiz: Halkla İlişkilere Giriş |
| Ders Kaynakları | Aydede,Ceyda: Teorik ve Uygulamalı Halkla İlişkiler Kampanyaları |
| # | Ders Öğrenme Çıktılarının Program Çıktılarına Katkısı |
|---|---|
| 1 | Distinguish the models of public relations |
| 2 | Identify problems in public relations |
| 3 | Makes the situation analyse in terms of public relations |
| 4 | Distinguish different forms of public and private sector public relations |
| 5 | Contributes to public relations process |
| 6 | Makes ethical inquiries in the field. |
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| 1. Ara Sınav | 50 |
| 1. Kısa Sınav | 30 |
| 1. Ödev | 20 |
| Toplam | 100 |
| 1. Yıl İçinin Başarıya | 50 |
| 1. Final | 50 |
| Toplam | 100 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
| Mid-terms | 1 | 15 | 15 |
| Quiz | 1 | 10 | 10 |
| Assignment | 1 | 10 | 10 |
| Final examination | 1 | 5 | 5 |
| Toplam İş Yükü | 120 | ||
| Toplam İş Yükü / 25 (Saat) | 4,8 | ||
| dersAKTSKredisi | 2 | ||