Course Name Code Semester T+U Hours Credit ECTS
Retail Management ISL 324 6 2 + 0 2 5
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type Optional
Course Coordinator Prof.Dr. FARUK ANIL KONUK
Course Lecturers Prof.Dr. FARUK ANIL KONUK,
Course Assistants Res.Asst.Emre YILDIRIM
Course Category Other
Course Objective To give kmowledge to students about retailer, Retailing, Retail Sale Concept, Retailer Classification, ,Retail Sıte Selection, Management Strategy,Competition in Retailing and New Strategies, Retail management and operating departments, private labels,Pricing,Retail Communicatiom Mix, electronic retailing
Course Content
# Course Learning Outcomes Teaching Methods Assessment Methods
1 Define Retailing Concepts Lecture, Discussion, Testing, Homework,
2 Have knowledhe about retailing competitive strategies and give examples Lecture, Discussion, Testing, Homework,
3 Analyze retail product assorment, pricing, promotion concepts Lecture, Discussion, Testing, Homework,
Week Course Topics Preliminary Preparation
1 Retail, Retailing, Retail Selling Concept
2 Types of Retailers
3 Consumer Purchase Behavior
4 Competition in Retailing Sector and New Strategies
5 Retailer Site Selection
6 Store Planning, Design, Visual Communication
7 Planning Product Assorment
8 Private Label
9 Mid-term Exam
10 Purchasing Systems
11 Pricing
12 Retail Communication Mix
13 Electronic Retailing
14 Customer Relationship Management
Course Notes
Course Resources
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 Our students will have fundamental knowledge in business administration. X
2 Our students will be able to work in teams, and share information with team members in tasks of business administration X
3 Our students will identify and analyse problems to offer solutions in tasks of business administration. X
4 Our students will participate in projects about business administration process and tasks. X
5 Our students will accept responsibility in order to conclude tasks of business administration. X
6 Our students will define ethical problems in work environment and generate solutions. X
7 Our students can transfer their knowledge and suggestions with technology supported tools and written communication skills. X
8 Our students can transfer their knowledge and suggestions by written and verbal communication skills. X
Evaluation System
Semester Studies Contribution Rate
1. Ödev 20
Total 20
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 10 10
Quiz 2 10 20
Assignment 1 1 1
Performance Task (Laboratory) 1 20 20
Total Workload 131
Total Workload / 25 (Hours) 5.24
dersAKTSKredisi 5