Course Name Code Semester T+U Hours Credit ECTS
Green Marketing ISL 457 7 2 + 0 2 5
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type Optional
Course Coordinator Prof.Dr. FARUK ANIL KONUK
Course Lecturers Prof.Dr. FARUK ANIL KONUK,
Course Assistants
Course Category Other
Course Objective

In this course, it is aimed to give information about the concept of green marketing and green marketing strategies with examples. 

Course Content

The couse inclues, the concept of green marketing, green consumer, green product strategy, green marketing mix, pricing, promotion and distribution strategies, exmaples of green marketing.

# Course Learning Outcomes Teaching Methods Assessment Methods
1 Define the concept of green marketing Lecture, Question-Answer, Testing,
2 Analyze the green marketing strategies Question-Answer, Lecture, Homework, Testing,
3 Have knowledge about green marketing mix. Question-Answer, Lecture, Testing, Homework,
4 Have knowledge about green marketing applications. Question-Answer, Lecture, Testing, Homework,
5 Learn the advantages of green marketing for companies. Question-Answer, Lecture, Testing, Homework,
Week Course Topics Preliminary Preparation
1 The concept of environmentalism
2 The concept of green marketing and its importance
3 Green consumers
4 The steps of greeen marketing
5 Market segmentation and target market in green marketing
6 The concept of green product and green brand
7 Pricing of green products
8 Mid-term exam
9 Green marketing communication
10 Distribution in green marketing
11 Green marketing strategies
12 Green marketing planning
13 Examples of greeen marketing applications
14 Examples of greeen marketing applications
Course Notes
Course Resources

Uydacı, M. (2011), Yeşil Pazarlama, Türkmen Kitabevi, İstanbul

Ottman, J. (2011), The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding. Greenleaf Publishing, USA.

Dahlstrom, (2011). Green Marketing Management, USA.

Order Program Outcomes Level of Contribution
1 2 3 4 5
1 Our students will have fundamental knowledge in business administration. X
2 Our students will be able to work in teams, and share information with team members in tasks of business administration X
3 Our students will identify and analyse problems to offer solutions in tasks of business administration. X
4 Our students will participate in projects about business administration process and tasks. X
5 Our students will accept responsibility in order to conclude tasks of business administration. X
6 Our students will define ethical problems in work environment and generate solutions. X
7 Our students can transfer their knowledge and suggestions with technology supported tools and written communication skills. X
8 Our students can transfer their knowledge and suggestions by written and verbal communication skills. X
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 60
1. Ödev 20
2. Ödev 10
3. Ödev 10
Total 100
1. Final 50
1. Yıl İçinin Başarıya 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 14 3 42
Hours for off-the-classroom study (Pre-study, practice) 14 1 14
Mid-terms 1 12 12
Quiz 2 4 8
Assignment 2 14 28
Final examination 1 18 18
Total Workload 122
Total Workload / 25 (Hours) 4.88
dersAKTSKredisi 5