| Course Name | Code | Semester | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|
| Green Marketing | ISL 457 | 7 | 2 + 0 | 2 | 5 |
| Precondition Courses | |
| Recommended Optional Courses | |
| Course Language | Turkish |
| Course Level | Bachelor's Degree |
| Course Type | Optional |
| Course Coordinator | Prof.Dr. FARUK ANIL KONUK |
| Course Lecturers | Prof.Dr. FARUK ANIL KONUK, |
| Course Assistants | |
| Course Category | Other |
| Course Objective | In this course, it is aimed to give information about the concept of green marketing and green marketing strategies with examples. |
| Course Content | The couse inclues, the concept of green marketing, green consumer, green product strategy, green marketing mix, pricing, promotion and distribution strategies, exmaples of green marketing. |
| # | Course Learning Outcomes | Teaching Methods | Assessment Methods |
|---|---|---|---|
| 1 | Define the concept of green marketing | Lecture, Question-Answer, | Testing, |
| 2 | Analyze the green marketing strategies | Question-Answer, Lecture, | Homework, Testing, |
| 3 | Have knowledge about green marketing mix. | Question-Answer, Lecture, | Testing, Homework, |
| 4 | Have knowledge about green marketing applications. | Question-Answer, Lecture, | Testing, Homework, |
| 5 | Learn the advantages of green marketing for companies. | Question-Answer, Lecture, | Testing, Homework, |
| Week | Course Topics | Preliminary Preparation |
|---|---|---|
| 1 | The concept of environmentalism | |
| 2 | The concept of green marketing and its importance | |
| 3 | Green consumers | |
| 4 | The steps of greeen marketing | |
| 5 | Market segmentation and target market in green marketing | |
| 6 | The concept of green product and green brand | |
| 7 | Pricing of green products | |
| 8 | Mid-term exam | |
| 9 | Green marketing communication | |
| 10 | Distribution in green marketing | |
| 11 | Green marketing strategies | |
| 12 | Green marketing planning | |
| 13 | Examples of greeen marketing applications | |
| 14 | Examples of greeen marketing applications |
| Resources | |
|---|---|
| Course Notes | |
| Course Resources | Uydacı, M. (2011), Yeşil Pazarlama, Türkmen Kitabevi, İstanbul Ottman, J. (2011), The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding. Greenleaf Publishing, USA. Dahlstrom, (2011). Green Marketing Management, USA. |
| Order | Program Outcomes | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Our students will have fundamental knowledge in business administration. | X | |||||
| 2 | Our students will be able to work in teams, and share information with team members in tasks of business administration | X | |||||
| 3 | Our students will identify and analyse problems to offer solutions in tasks of business administration. | X | |||||
| 4 | Our students will participate in projects about business administration process and tasks. | X | |||||
| 5 | Our students will accept responsibility in order to conclude tasks of business administration. | X | |||||
| 6 | Our students will define ethical problems in work environment and generate solutions. | X | |||||
| 7 | Our students can transfer their knowledge and suggestions with technology supported tools and written communication skills. | X | |||||
| 8 | Our students can transfer their knowledge and suggestions by written and verbal communication skills. | X | |||||
| Evaluation System | |
|---|---|
| Semester Studies | Contribution Rate |
| 1. Ara Sınav | 60 |
| 1. Ödev | 20 |
| 2. Ödev | 10 |
| 3. Ödev | 10 |
| Total | 100 |
| 1. Final | 50 |
| 1. Yıl İçinin Başarıya | 50 |
| Total | 100 |
| ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 14 | 3 | 42 |
| Hours for off-the-classroom study (Pre-study, practice) | 14 | 1 | 14 |
| Mid-terms | 1 | 12 | 12 |
| Quiz | 2 | 4 | 8 |
| Assignment | 2 | 14 | 28 |
| Final examination | 1 | 18 | 18 |
| Total Workload | 122 | ||
| Total Workload / 25 (Hours) | 4.88 | ||
| dersAKTSKredisi | 5 | ||