Course Name | Code | Semester | T+U Hours | Credit | ECTS |
---|---|---|---|---|---|
Green Marketing | ISL 457 | 7 | 2 + 0 | 2 | 5 |
Precondition Courses | |
Recommended Optional Courses | |
Course Language | Turkish |
Course Level | Bachelor's Degree |
Course Type | Optional |
Course Coordinator | Prof.Dr. FARUK ANIL KONUK |
Course Lecturers | Prof.Dr. FARUK ANIL KONUK, |
Course Assistants | |
Course Category | Other |
Course Objective | In this course, it is aimed to give information about the concept of green marketing and green marketing strategies with examples. |
Course Content | The couse inclues, the concept of green marketing, green consumer, green product strategy, green marketing mix, pricing, promotion and distribution strategies, exmaples of green marketing. |
# | Course Learning Outcomes | Teaching Methods | Assessment Methods |
---|---|---|---|
1 | Define the concept of green marketing | Lecture, Question-Answer, | Testing, |
2 | Analyze the green marketing strategies | Question-Answer, Lecture, | Homework, Testing, |
3 | Have knowledge about green marketing mix. | Question-Answer, Lecture, | Testing, Homework, |
4 | Have knowledge about green marketing applications. | Question-Answer, Lecture, | Testing, Homework, |
5 | Learn the advantages of green marketing for companies. | Question-Answer, Lecture, | Testing, Homework, |
Week | Course Topics | Preliminary Preparation |
---|---|---|
1 | The concept of environmentalism | |
2 | The concept of green marketing and its importance | |
3 | Green consumers | |
4 | The steps of greeen marketing | |
5 | Market segmentation and target market in green marketing | |
6 | The concept of green product and green brand | |
7 | Pricing of green products | |
8 | Mid-term exam | |
9 | Green marketing communication | |
10 | Distribution in green marketing | |
11 | Green marketing strategies | |
12 | Green marketing planning | |
13 | Examples of greeen marketing applications | |
14 | Examples of greeen marketing applications |
Resources | |
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Course Notes | |
Course Resources | Uydacı, M. (2011), Yeşil Pazarlama, Türkmen Kitabevi, İstanbul Ottman, J. (2011), The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding. Greenleaf Publishing, USA. Dahlstrom, (2011). Green Marketing Management, USA. |
Order | Program Outcomes | Level of Contribution | |||||
---|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | |||
1 | Our students will have fundamental knowledge in business administration. | X | |||||
2 | Our students will be able to work in teams, and share information with team members in tasks of business administration | X | |||||
3 | Our students will identify and analyse problems to offer solutions in tasks of business administration. | X | |||||
4 | Our students will participate in projects about business administration process and tasks. | X | |||||
5 | Our students will accept responsibility in order to conclude tasks of business administration. | X | |||||
6 | Our students will define ethical problems in work environment and generate solutions. | X | |||||
7 | Our students can transfer their knowledge and suggestions with technology supported tools and written communication skills. | X | |||||
8 | Our students can transfer their knowledge and suggestions by written and verbal communication skills. | X |
Evaluation System | |
---|---|
Semester Studies | Contribution Rate |
1. Ara Sınav | 60 |
1. Ödev | 20 |
2. Ödev | 10 |
3. Ödev | 10 |
Total | 100 |
1. Final | 50 |
1. Yıl İçinin Başarıya | 50 |
Total | 100 |
ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 14 | 3 | 42 |
Hours for off-the-classroom study (Pre-study, practice) | 14 | 1 | 14 |
Mid-terms | 1 | 12 | 12 |
Quiz | 2 | 4 | 8 |
Assignment | 2 | 14 | 28 |
Final examination | 1 | 18 | 18 |
Total Workload | 122 | ||
Total Workload / 25 (Hours) | 4.88 | ||
dersAKTSKredisi | 5 |