Course Name Code Semester T+U Hours Credit ECTS
Principles Of Marketing ISL 110 2 3 + 0 3 5
Precondition Courses <p>None</p>
Recommended Optional Courses <p>None</p>
Course Language Turkish
Course Level Bachelor's Degree
Course Type Compulsory
Course Coordinator Prof.Dr. REMZİ ALTUNIŞIK
Course Lecturers Prof.Dr. FARUK ANIL KONUK, Dr.Öğr.Üyesi AYHAN SERHATERİ, Prof.Dr. REMZİ ALTUNIŞIK, Prof.Dr. NİLGÜN SARIKAYA,
Course Assistants

Res. Assist. Volkan GÖKTAŞ

Res Assist. Hazel KARACA

Course Category Basic Teaching Suitable For Field
Course Objective

Introducing the basic principles of marketing to students and raising awareness about the role of marketing in daily life

Course Content

Definition of marketing and sales, advertising, distribution, etc., which are closely related to marketing. explaining the difference between concepts, market environment, consumer behavior, marketing research, market recognition and understanding (market segmentation), target market selection, marketing mix and discussion of major marketing practices and scope of marketing

# Course Learning Outcomes Teaching Methods Assessment Methods
1 Being able to define the concept of marketing and express its difference from other related concepts. Self Study, Case Study, Question-Answer, Discussion, Homework, Testing,
2 Understanding the concept of the market environment and showing the elements of the market environment in practice. Question-Answer, Lecture, Case Study, Testing, Homework,
3 Defining the concept of consumer and having knowledge about consumer behavior Question-Answer, Lecture, Case Study, Self Study, Testing, Homework,
4 Identifying the market (market segmentation) and choosing a target market Brain Storming, Question-Answer, Lecture, Testing, Homework,
5 Defining the concept of marketing mix and creating mixes for various contexts Discussion, Lecture, Case Study, Testing, Homework,
Week Course Topics Preliminary Preparation
1 Introduction to marketing and description of course matters
2 Market and marketing environment
3 Consumer behavior
4 Marketing information systems
5 Understanding the market and market segmentation
6 Target market selection and positioning
7 Product and product decisions
8 Pricing decisions
9 Midterme exam
10 Promotion and marketing communication
11 Distribution channels and logistics
12 Services marketing
13 İnternational marketing
14 The future of marketing and contemporary marketing practices
Resources
Course Notes <p>Basic textbook to follow in the context of the course</p> <p>- Pazarlamaya Giriş - Prof Dr Remzi ALTUNIŞIK, Prof Dr. Şuayıp &Ouml;ZDEMİR ve Prof Dr &Ouml;mer TORLAK, Sakarya Yayıncılık</p> <p>In addition, in the context of the course, various articles, marketing practices and cases from sources such as Business Week Turkey, the magazine, Harvard Business Review, D&uuml;nya newspaper, Capital Magazine will be included. Information regarding the responsible materials will be given in SABİS.</p>
Course Resources

- Pazarlamaya Giriş - Prof Dr Remzi ALTUNIŞIK, Prof Dr. Şuayıp ÖZDEMİR ve Prof Dr Ömer TORLAK, Sakarya Yayıncılık

- Pazarlama İlkeleri ve Yönetimi - Prof Dr Remzi ALTUNIŞIK, Prof Dr. Şuayıp ÖZDEMİR ve Prof Dr Ömer TORLAK, BETA

Order Program Outcomes Level of Contribution
1 2 3 4 5
1 Our students will have fundamental knowledge in business administration. X
2 Our students will be able to work in teams, and share information with team members in tasks of business administration X
3 Our students will identify and analyse problems to offer solutions in tasks of business administration. X
4 Our students will participate in projects about business administration process and tasks. X
5 Our students will accept responsibility in order to conclude tasks of business administration. X
6 Our students will define ethical problems in work environment and generate solutions. X
7 Our students can transfer their knowledge and suggestions with technology supported tools and written communication skills. X
8 Our students can transfer their knowledge and suggestions by written and verbal communication skills. X
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 35
1. Kısa Sınav 15
2. Kısa Sınav 15
1. Ödev 25
3. Kısa Sınav 10
Total 100
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 14 3 42
Hours for off-the-classroom study (Pre-study, practice) 14 3 42
Assignment 2 5 10
Quiz 4 4 16
Mid-terms 1 10 10
Final examination 1 10 10
Total Workload 130
Total Workload / 25 (Hours) 5.2
dersAKTSKredisi 5