| Course Name | Code | Semester | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|
| Marketing Across Cultures | UTC 425 | 7 | 2 + 0 | 2 | 5 |
| Precondition Courses | |
| Recommended Optional Courses | |
| Course Language | Turkish |
| Course Level | Bachelor's Degree |
| Course Type | Optional |
| Course Coordinator | Arş.Gör.Dr. AYŞEGÜL KARATAŞ |
| Course Lecturers | Arş.Gör.Dr. AYŞEGÜL KARATAŞ, |
| Course Assistants | |
| Course Category | Field Proper Education |
| Course Objective | The main objective of the course is to ensure that the students are be aware of the problems that arise from cultural differences in international marketing and be prepared for the measures that can be taken in this regard. |
| Course Content |
|
| # | Course Learning Outcomes | Teaching Methods | Assessment Methods |
|---|---|---|---|
| 1 | Understands the elements and dynamics of culture. | Lecture, | Homework, |
| 2 | Is aware of the importance of culture in determining product strategies | Discussion, | Homework, |
| 3 | Have an idea about which cultural dimensions causes the differences in the way of doing business in different cultures. | Lecture, Question-Answer, | Homework, |
| 4 | Adopts the role of culture in promotion and distribution. | Lecture, Question-Answer, Discussion, | Homework, |
| 5 | Gains knowledge of attitudes towards negotiation or bargaining in different cultures and learns to consider this in pricing. | Lecture, Question-Answer, Discussion, | Homework, |
| 6 | Based on the examples related to marketing mistakes made by companies related to culture, he / she will be more prepared about cultural differences. | Lecture, Discussion, | Homework, |
| Week | Course Topics | Preliminary Preparation |
|---|---|---|
| 1 | Course Content Presentation | |
| 2 | Culture and Elements of Culture | |
| 3 | Local Customers and Globalization of Consumption | |
| 4 | Intercultural Consumer Behavior | |
| 5 | Intercultural Product Policies -1 | |
| 6 | Intercultural Product Policies - 2 | |
| 7 | Critical Role of Pricing in Relationship Marketing | |
| 8 | Intercultural Marketing Communication - Advertising | |
| 9 | Intercultural Marketing Communication - Public Relations, Networking, Personal Selling | |
| 10 | Intercultural Marketing Negotiations -1 | |
| 11 | Intercultural Marketing Negotiations - 2 | |
| 12 | Countries and Cultures -1 | |
| 13 | Countries and Cultures - 2 | |
| 14 | Countries and Cultures - 3 |
| Resources | |
|---|---|
| Course Notes | |
| Course Resources | Marketing Across Cultures (6th Edition) by Jean-Claude Usunier and Julie Anne Lee, Pearson. https://www.international.gc.ca/cil-cai/country_insights-apercus_pays/countryinsights-apercuspays.aspx?lang=eng |
| Evaluation System | |
|---|---|
| Semester Studies | Contribution Rate |
| 1. Ödev | 15 |
| 1. Ara Sınav | 50 |
| 2. Ödev | 20 |
| 3. Ödev | 15 |
| Total | 100 |
| 1. Final | 40 |
| 1. Yıl İçinin Başarıya | 60 |
| Total | 100 |
| ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 14 | 2 | 28 |
| Hours for off-the-classroom study (Pre-study, practice) | 14 | 3 | 42 |
| Assignment | 1 | 15 | 15 |
| Final examination | 1 | 30 | 30 |
| Total Workload | 115 | ||
| Total Workload / 25 (Hours) | 4.6 | ||
| dersAKTSKredisi | 5 | ||