Course Name Code Semester T+U Hours Credit ECTS
Social Entrepreneurship In Public Relations IHR 532 0 3 + 0 3 7
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level yuksek_lisans
Course Type Optional
Course Coordinator Doç.Dr. SİMGE ÜNLÜ
Course Lecturers
Course Assistants
Course Category Available Basic Education in the Field
Course Objective

The aim of this course is to examine the issue of social entrepreneurship from a public relations perspective; communication and management aspects. The course provides information on the effective management of the social entrepreneurship process.

Course Content

The concept of social entrepreneurship, models, spheres of influence, social entrepreneurship in non-profit organizations, the effect of social entrepreneurship on sustainable development, promotion and marketing of social entrepreneurship activities are examined.

# Course Learning Outcomes Teaching Methods Assessment Methods
1 To be able to analyze examples of social entrepreneurship Drilland Practice,
2 To be able to carry out social entrepreneurship activities Question-Answer, Testing,
3 To be able to develop projects to develop social awareness and responsibility Lecture, Oral Exam,
Week Course Topics Preliminary Preparation
1 Introduction of the Course: Content, Method, Project
2 Introduction to Social Entrepreneurship
3 Elements of Social Entrepreneurship
4 Concepts for Social Entrepreneurship
5 Social Entrepreneurship Models
6 Innovation for Social Change
7 Midterm
8 Managerial Process of Social Entrepreneurship
9 Social Strategy Development in Public Relations
10 Social Entrepreneurship and Social Innovation Relationship
11 Theoretical Foundations of Social Innovations
12 Fields of Activity of Social Innovations
13 Public Relations and Social Innovation Relationship
14 General Overview
Resources
Course Notes <p>&nbsp;Meadows, D. H., &amp; Wright, D. (2008). Introduction: The System Lens. In Thinking in<br />systems: A primer. White River Junction: Chelsea Green Pub.<br />Michelini, Laura (2012). Social Innovation and New Business Models: Creating Shared<br />Value in Low-Income Markets, Springer.<br />&Uuml;nl&uuml;, Simge (2017). Halkla İlişkiler Perspektifinden Sosyal Strateji ve Sosyal İnovasyon. &nbsp;Eğitim Yayınevi</p>
Course Resources
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 To evaluate the public relations and advertising activities with a critical point of view. X
2 To develop a capacity of analytic thinking on public relations and advertising X
3 To analyze the target audience on the basis of public relations and advertising activities. X
4 To define the elements of field research on public relations and advertising areas. X
5 To follow the new developments on corporate communication. X
6 To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies. X
7 To be aware of the fact that increasing the quality on public relations and advertising is important. X
8 To consider the ethical values while using media vehicles on creating public relations and advertising activities. X
9 To embrace the public relations and advertising profession as a lifestyle. X
10 To apprehend the importance of PR for image, reputation and brand X
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 40
1. Ödev 20
2. Ödev 20
1. Proje / Tasarım 20
Total 100
1. Final 60
Total 60
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Total Workload 0
Total Workload / 25 (Hours) 0
dersAKTSKredisi 7