Course Name Code Semester T+U Hours Credit ECTS
Health Services Marketing SAY 506 0 3 + 0 3 6
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level yuksek_lisans
Course Type Optional
Course Coordinator Prof.Dr. NİLGÜN SARIKAYA
Course Lecturers
Course Assistants
Course Category Available Basic Education in the Field
Course Objective

It is aimed to make the students to deduce their entreprenuial characteristics, who are thought to have the features, knowledge and competencies to establish their own business in addition to being employers, and to develop the ability to use these competencies and knowledge.

Course Content

In this course the conceptual framework of Entrepreneurship: concepts, approaches, culture, types, function and entrepreneurial fields and entrepreneurial process.

# Course Learning Outcomes Teaching Methods Assessment Methods
1 To give basic concepts of entrepreneurship Lecture, Question-Answer, Discussion, Testing, Homework,
2 To deduce the entreprenurial characteristics Lecture, Question-Answer, Discussion, Testing, Homework,
3 To improve present entreprenurial characteristics Lecture, Discussion, Self Study, Testing, Homework,
4 To make the people, who want to be an entrepreneur, to learn the obstacles they can face and the encouragements they can benefit and to evaluate them. Lecture, Question-Answer, Discussion, Testing, Homework,
5 To make an efficient career planning by the way of learning the succesful entrpreneur stories Lecture, Question-Answer, Discussion, Testing, Homework,
Week Course Topics Preliminary Preparation
1 Basic Concepts of Entrepreneurship
2 Entrepreneurship Approaches
3 Entrepreneurship Culture
4 Entrepreneurship Types
5 Entrepreneurship Functions
6 Entrepreneurial Fields
7 Entrepreneurial Process
8 Business Idea and It´s Sources
9 Mid-term Exam
10 Business Idea development
11 Business Plan and It´s Components
12 Business Plan Preparation
13 Local, National and International Context of Entrepreneurship
14 General Appraisal
Course Notes
Course Resources

Philip Kotler, Joel Shalowitz, Robert J. Stevens (2008). Strategic Marketing for Health Care Organizations. Jossey Bass, USA.

Regina Herzlinger (1997). Market Driven Health Care. Addison-Wesley Publishing Company, New York.

Philip Cooper (1994). Health Care Marketing. An Aspen Publication, USA.

Eric N. Berkowitz (2006). Essentials of Health Care Marketing. Jones and Barlett Publishers, Boston.

Mehmet Karafakıoğlu (1998). Sağlık Hizmetleri Pazarlaması. İstanbul Üniversitesi İşletme Fakültesi, Yayın No : 271, İstanbul.

Dilaver Tengilimoğlu (2011). Sağlık Hizmetleri Pazarlaması. Siyasal Kitabevi, Ankara.

Order Program Outcomes Level of Contribution
1 2 3 4 5
1 has the information in manufacturing, marketing, management and accounting-finance functions at the level of expertise of health care institutions and health care system.
2 is aware of the interdisciplinary interaction related of field of expertise
3 makes teamwork and shares knowledge with his/her team in the field of expertise
4 defines problems, analyzes and provides solutions to problems
5 conducts independent research, contribute to projects and take responsibility in the field of expertise
6 sets organization visions, missions, goals and targets in the field of study.
7 questionizes the knowledge he/she has in the field of expertise
8 related to area of expertise that have served as areas where the accumulation and transfer data using the tool to communicate with all kinds of suggestions, if necessary it can use at least one foreign language.
9 open to professional sharing and cooperation in the field of his/her expertise.
10 is able to entry data and conduct data analysis in the field of his/her expertise
11 acts in accordance with business values and social ethics in the field of his/ her expertise.
12 analyzes the relationships with stakeholders and national governments in the field of his/ her expertise.
13 makes recommendations that will contribute to field of his/her expertise.
14 -is conscious about the universality of social rights, social justice, quality, environmental and cultural values protection, occupational health and safety besides the field of his/her expertise.
Evaluation System
Semester Studies Contribution Rate
1. Performans Görevi (Seminer) 50
1. Ödev 50
Total 100
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Final examination 1 14 14
Assignment 1 25 25
Performance Task (Seminar) 1 15 15
Total Workload 150
Total Workload / 25 (Hours) 6
dersAKTSKredisi 6