Course Name Code Semester T+U Hours Credit ECTS
Strategic Management YNO 503 0 3 + 0 3 6
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level yuksek_lisans
Course Type Optional
Course Coordinator Prof.Dr. ALİ TAŞ
Course Lecturers
Course Assistants

Res.Asst. Oğuzhan Öztürk

Course Category Field Proper Education
Course Objective

Understanding of the process and nature of international business and its functions, international trade theories, international business strategies, , globalization, competitive advantage of nations, economic blocks, international cultures.

Course Content

This module is concerned with the theories, techniques and tools used by managers to formulate, implement and evaluate strategies designed to establish and maintain competitive advantage.

# Course Learning Outcomes Teaching Methods Assessment Methods
1 Interpreting of a coherent core of economic concepts and principles relevant to the assessment of business strategy Lecture, Question-Answer, Discussion, Testing, Homework,
2 Analysing the nature and development of diverse market environments on business strategy Case Study, Question-Answer, Lecture, Testing, Homework,
3 Analysing the nature of strategic choice and role of risk and information in economic-decision making Lecture, Brain Storming, Question-Answer, Testing, Homework,
4 Distinguishing the role of analitic tools to develop business strategies Question-Answer, Case Study, Lecture, Homework, Testing,
5 Formulating strategies for business level Lecture, Question-Answer, Discussion, Testing, Homework,
6 Formulating strategies for corporate level Question-Answer, Case Study, Lecture, Homework, Testing,
7 Implementing strategies developed both business level and corporate level Lecture, Case Study, Question-Answer, Testing, Homework,
Week Course Topics Preliminary Preparation
1 Core concepts and principles relevant to the assessment of business strategy
2 Strategic management process and its main components
3 Macro environmental analysis
4 Industrial analysis
5 Firm analysis
6 Evaluating environmental analysis results
7 Identifying strategic direction of a firm
8 Midterm exam
9 Generic strategies
10 Competitive strategies
11 Diversification strategies
12 Case study
13 Case study
14 Case study
Course Notes
Course Resources
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 50
1. Kısa Sınav 20
1. Ödev 30
Total 100
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 20 20
Quiz 1 10 10
Assignment 1 20 20
Final examination 1 10 10
Total Workload 140
Total Workload / 25 (Hours) 5.6
dersAKTSKredisi 6