| Course Name | Code | Semester | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|
| Strategic Management | YNO 503 | 0 | 3 + 0 | 3 | 6 |
| Precondition Courses | |
| Recommended Optional Courses | |
| Course Language | Turkish |
| Course Level | yuksek_lisans |
| Course Type | Optional |
| Course Coordinator | Prof.Dr. ALİ TAŞ |
| Course Lecturers | |
| Course Assistants | Res.Asst. Oğuzhan Öztürk |
| Course Category | Field Proper Education |
| Course Objective | Understanding of the process and nature of international business and its functions, international trade theories, international business strategies, , globalization, competitive advantage of nations, economic blocks, international cultures. |
| Course Content | This module is concerned with the theories, techniques and tools used by managers to formulate, implement and evaluate strategies designed to establish and maintain competitive advantage. |
| # | Course Learning Outcomes | Teaching Methods | Assessment Methods |
|---|---|---|---|
| 1 | Interpreting of a coherent core of economic concepts and principles relevant to the assessment of business strategy | Lecture, Question-Answer, Discussion, | Testing, Homework, |
| 2 | Analysing the nature and development of diverse market environments on business strategy | Case Study, Question-Answer, Lecture, | Testing, Homework, |
| 3 | Analysing the nature of strategic choice and role of risk and information in economic-decision making | Lecture, Brain Storming, Question-Answer, | Testing, Homework, |
| 4 | Distinguishing the role of analitic tools to develop business strategies | Question-Answer, Case Study, Lecture, | Homework, Testing, |
| 5 | Formulating strategies for business level | Lecture, Question-Answer, Discussion, | Testing, Homework, |
| 6 | Formulating strategies for corporate level | Question-Answer, Case Study, Lecture, | Homework, Testing, |
| 7 | Implementing strategies developed both business level and corporate level | Lecture, Case Study, Question-Answer, | Testing, Homework, |
| Week | Course Topics | Preliminary Preparation |
|---|---|---|
| 1 | Core concepts and principles relevant to the assessment of business strategy | |
| 2 | Strategic management process and its main components | |
| 3 | Macro environmental analysis | |
| 4 | Industrial analysis | |
| 5 | Firm analysis | |
| 6 | Evaluating environmental analysis results | |
| 7 | Identifying strategic direction of a firm | |
| 8 | Midterm exam | |
| 9 | Generic strategies | |
| 10 | Competitive strategies | |
| 11 | Diversification strategies | |
| 12 | Case study | |
| 13 | Case study | |
| 14 | Case study |
| Resources | |
|---|---|
| Course Notes | |
| Course Resources | |
| Evaluation System | |
|---|---|
| Semester Studies | Contribution Rate |
| 1. Ara Sınav | 50 |
| 1. Kısa Sınav | 20 |
| 1. Ödev | 30 |
| Total | 100 |
| 1. Yıl İçinin Başarıya | 50 |
| 1. Final | 50 |
| Total | 100 |
| ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
| Mid-terms | 1 | 20 | 20 |
| Quiz | 1 | 10 | 10 |
| Assignment | 1 | 20 | 20 |
| Final examination | 1 | 10 | 10 |
| Total Workload | 140 | ||
| Total Workload / 25 (Hours) | 5.6 | ||
| dersAKTSKredisi | 6 | ||