Course Name | Code | Semester | T+U Hours | Credit | ECTS |
---|---|---|---|---|---|
Strategic Management | YNO 503 | 0 | 3 + 0 | 3 | 6 |
Precondition Courses | |
Recommended Optional Courses | |
Course Language | Turkish |
Course Level | yuksek_lisans |
Course Type | Optional |
Course Coordinator | Prof.Dr. ALİ TAŞ |
Course Lecturers | |
Course Assistants | Res.Asst. Oğuzhan Öztürk |
Course Category | Field Proper Education |
Course Objective | Understanding of the process and nature of international business and its functions, international trade theories, international business strategies, , globalization, competitive advantage of nations, economic blocks, international cultures. |
Course Content | This module is concerned with the theories, techniques and tools used by managers to formulate, implement and evaluate strategies designed to establish and maintain competitive advantage. |
# | Course Learning Outcomes | Teaching Methods | Assessment Methods |
---|---|---|---|
1 | Interpreting of a coherent core of economic concepts and principles relevant to the assessment of business strategy | Lecture, Question-Answer, Discussion, | Testing, Homework, |
2 | Analysing the nature and development of diverse market environments on business strategy | Case Study, Question-Answer, Lecture, | Testing, Homework, |
3 | Analysing the nature of strategic choice and role of risk and information in economic-decision making | Lecture, Brain Storming, Question-Answer, | Testing, Homework, |
4 | Distinguishing the role of analitic tools to develop business strategies | Question-Answer, Case Study, Lecture, | Homework, Testing, |
5 | Formulating strategies for business level | Lecture, Question-Answer, Discussion, | Testing, Homework, |
6 | Formulating strategies for corporate level | Question-Answer, Case Study, Lecture, | Homework, Testing, |
7 | Implementing strategies developed both business level and corporate level | Lecture, Case Study, Question-Answer, | Testing, Homework, |
Week | Course Topics | Preliminary Preparation |
---|---|---|
1 | Core concepts and principles relevant to the assessment of business strategy | |
2 | Strategic management process and its main components | |
3 | Macro environmental analysis | |
4 | Industrial analysis | |
5 | Firm analysis | |
6 | Evaluating environmental analysis results | |
7 | Identifying strategic direction of a firm | |
8 | Midterm exam | |
9 | Generic strategies | |
10 | Competitive strategies | |
11 | Diversification strategies | |
12 | Case study | |
13 | Case study | |
14 | Case study |
Resources | |
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Course Notes | |
Course Resources |
Evaluation System | |
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Semester Studies | Contribution Rate |
1. Ara Sınav | 50 |
1. Kısa Sınav | 20 |
1. Ödev | 30 |
Total | 100 |
1. Yıl İçinin Başarıya | 50 |
1. Final | 50 |
Total | 100 |
ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
Mid-terms | 1 | 20 | 20 |
Quiz | 1 | 10 | 10 |
Assignment | 1 | 20 | 20 |
Final examination | 1 | 10 | 10 |
Total Workload | 140 | ||
Total Workload / 25 (Hours) | 5.6 | ||
dersAKTSKredisi | 6 |