Course Name | Code | Semester | T+U Hours | Credit | ECTS |
---|---|---|---|---|---|
Retail Management Strategies | UYP 526 | 0 | 3 + 0 | 3 | 6 |
Precondition Courses | |
Recommended Optional Courses | |
Course Language | Turkish |
Course Level | yuksek_lisans |
Course Type | Optional |
Course Coordinator | Prof.Dr. FARUK ANIL KONUK |
Course Lecturers | Prof.Dr. FARUK ANIL KONUK, |
Course Assistants | |
Course Category | |
Course Objective | The aim of this course is to understand how businesses use distribution channel and retailing strategies to be successful in the marketplace and gain competitive advantage and teach students distribution channels and retailing strategies. |
Course Content |
# | Course Learning Outcomes | Teaching Methods | Assessment Methods |
---|---|---|---|
1 | Define distribution channel, have knowledge about distribution channel members and types of distribution channels | Discussion, Lecture, | Testing, Homework, |
2 | Explain conflict and cooperation with examples. | Lecture, Discussion, | Testing, Homework, |
3 | With defining retailing concept have knowledge about types of retailers. | Discussion, Lecture, | Testing, Homework, |
4 | Have knowledge about retailing competition strategies and give examples from application. | Lecture, Discussion, | Homework, Testing, |
5 | Analyze product assortment, pricing, promotion distribution functions of retailing. | Lecture, Discussion, | Testing, Homework, |
Week | Course Topics | Preliminary Preparation |
---|---|---|
1 | Definition of Distribution Channel, and Membe and Types of Distribution Channel | |
2 | Conflict and Cooperation in Distribution Channel | |
3 | Strategies of Distribution Channel | |
4 | Retailer, Retailing and Retailing and the Concept of Retail Sale | |
5 | Types of Retailers and Retailing in The World | |
6 | Retailing Strategies | |
7 | Retailing Establishment Place ve Retail Place Decision | |
8 | Mid-Term Exam | |
9 | Planning Product Assortment | |
10 | Consumer Behavior in Retailer Business | |
11 | Purchasing Systems | |
12 | Pricing | |
13 | Retailing Promotion Mix | |
14 | Case Studies |
Resources | |
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Course Notes | |
Course Resources |
Evaluation System | |
---|---|
Semester Studies | Contribution Rate |
1. Ödev | 40 |
1. Ara Sınav | 60 |
Total | 100 |
1. Yıl İçinin Başarıya | 50 |
1. Final | 50 |
Total | 100 |
ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
Mid-terms | 1 | 25 | 25 |
Quiz | 2 | 8 | 16 |
Assignment | 1 | 14 | 14 |
Total Workload | 151 | ||
Total Workload / 25 (Hours) | 6.04 | ||
dersAKTSKredisi | 6 |