Course Name Code Semester T+U Hours Credit ECTS
Retail Management Strategies UYP 526 0 3 + 0 3 6
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level yuksek_lisans
Course Type Optional
Course Coordinator Prof.Dr. FARUK ANIL KONUK
Course Lecturers Prof.Dr. FARUK ANIL KONUK,
Course Assistants
Course Category
Course Objective The aim of this course is to understand how businesses use distribution channel and retailing strategies to be successful in the marketplace and gain competitive advantage and teach students distribution channels and retailing strategies.
Course Content
# Course Learning Outcomes Teaching Methods Assessment Methods
1 Define distribution channel, have knowledge about distribution channel members and types of distribution channels Discussion, Lecture, Testing, Homework,
2 Explain conflict and cooperation with examples. Lecture, Discussion, Testing, Homework,
3 With defining retailing concept have knowledge about types of retailers. Discussion, Lecture, Testing, Homework,
4 Have knowledge about retailing competition strategies and give examples from application. Lecture, Discussion, Homework, Testing,
5 Analyze product assortment, pricing, promotion distribution functions of retailing. Lecture, Discussion, Testing, Homework,
Week Course Topics Preliminary Preparation
1 Definition of Distribution Channel, and Membe and Types of Distribution Channel
2 Conflict and Cooperation in Distribution Channel
3 Strategies of Distribution Channel
4 Retailer, Retailing and Retailing and the Concept of Retail Sale
5 Types of Retailers and Retailing in The World
6 Retailing Strategies
7 Retailing Establishment Place ve Retail Place Decision
8 Mid-Term Exam
9 Planning Product Assortment
10 Consumer Behavior in Retailer Business
11 Purchasing Systems
12 Pricing
13 Retailing Promotion Mix
14 Case Studies
Course Notes
Course Resources
Evaluation System
Semester Studies Contribution Rate
1. Ödev 40
1. Ara Sınav 60
Total 100
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 25 25
Quiz 2 8 16
Assignment 1 14 14
Total Workload 151
Total Workload / 25 (Hours) 6.04
dersAKTSKredisi 6