| Course Name | Code | Semester | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|
| Marketing Planning | UYP 506 | 0 | 3 + 0 | 3 | 6 |
| Precondition Courses | |
| Recommended Optional Courses | |
| Course Language | Turkish |
| Course Level | yuksek_lisans |
| Course Type | Optional |
| Course Coordinator | Dr.Öğr.Üyesi AYHAN SERHATERİ |
| Course Lecturers | Dr.Öğr.Üyesi AYHAN SERHATERİ, |
| Course Assistants | |
| Course Category | |
| Course Objective | The target is to explain the importance of strategic marketing planning and conduct practices with regards to strategic marketing planning. |
| Course Content | Case analysis, industrial analysis, analysis of the competitors, phases of setting a direction to the company, cost analysis, realization of the plans, controlling plans, market share and market size will be covered in this course. |
| # | Course Learning Outcomes | Teaching Methods | Assessment Methods |
|---|---|---|---|
| 1 | Acknowledging strategy, | Lecture, Question-Answer, Discussion, | Testing, Homework, |
| 2 | Establishing appropriate plans, | Lecture, Question-Answer, Discussion, | Testing, Homework, |
| 3 | Developing solution methods, | Lecture, Question-Answer, Discussion, | Testing, Homework, |
| 4 | Recognizing complex business problems within the scope of strategic thinking and finding solutions to such problems , | Lecture, Question-Answer, Discussion, | Testing, Homework, |
| 5 | Interpretation of diagnosed problems with a businessman perception and benefiting from that perspective in order to take appropriate decisions. | Lecture, Question-Answer, Discussion, | Testing, Homework, |
| Week | Course Topics | Preliminary Preparation |
|---|---|---|
| 1 | Customer Focused Marketing Planning | Review of the relevant parts of the textbook |
| 2 | Planning Marketing Place | Review of the relevant parts of the textbook |
| 3 | Organization Marketing Plan | Review of the relevant parts of the textbook |
| 4 | Process planning | Review of the relevant parts of the textbook |
| 5 | Review: Market environment | Review of the relevant parts of the textbook |
| 6 | Market control | Review of the relevant parts of the textbook |
| 7 | Competitor Analysis | Review of the relevant parts of the textbook |
| 8 | Sector Analysis | Review of the relevant parts of the textbook |
| 9 | EXAM | Review of the relevant parts of the textbook |
| 10 | Planning: Sales and Profit Objectives, Targets | Review of the relevant parts of the textbook |
| 11 | Strategies Development Goals by | Review of the relevant parts of the textbook |
| 12 | Application: Job Descriptions, Forecasting | Review of the relevant parts of the textbook |
| 13 | Budgeting | Review of the relevant parts of the textbook |
| 14 | Control: Planning, Performance Review, unforeseen circumstances make adjustments to | Review of the relevant parts of the textbook |
| Resources | |
|---|---|
| Course Notes | Paney, Norton, (2004), Strategic Marketing Planning, literature Publishing, İstanbul.<br>Goetsch, Hal, (1993), Developing, İmplementing & Managing an Effective Marketing Plan, NTC Business Boks, Chicago. |
| Course Resources | Dr. Igor Ansoff?s lecture notes |
| Evaluation System | |
|---|---|
| Semester Studies | Contribution Rate |
| 1. Ara Sınav | 50 |
| 1. Ödev | 25 |
| 2. Ödev | 25 |
| Total | 100 |
| 1. Yıl İçinin Başarıya | 50 |
| 1. Final | 50 |
| Total | 100 |
| ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
| Mid-terms | 1 | 15 | 15 |
| Assignment | 2 | 15 | 30 |
| Final examination | 1 | 15 | 15 |
| Total Workload | 156 | ||
| Total Workload / 25 (Hours) | 6.24 | ||
| dersAKTSKredisi | 6 | ||