Course Name Code Semester T+U Hours Credit ECTS
Marketing Planning UYP 506 0 3 + 0 3 6
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level yuksek_lisans
Course Type Optional
Course Coordinator Dr.Öğr.Üyesi AYHAN SERHATERİ
Course Lecturers Dr.Öğr.Üyesi AYHAN SERHATERİ,
Course Assistants
Course Category
Course Objective The target is to explain the importance of strategic marketing planning and conduct practices with regards to strategic marketing planning.
Course Content Case analysis, industrial analysis, analysis of the competitors, phases of setting a direction to the company, cost analysis, realization of the plans, controlling plans, market share and market size will be covered in this course.
# Course Learning Outcomes Teaching Methods Assessment Methods
1 Acknowledging strategy, Lecture, Question-Answer, Discussion, Testing, Homework,
2 Establishing appropriate plans, Lecture, Question-Answer, Discussion, Testing, Homework,
3 Developing solution methods, Lecture, Question-Answer, Discussion, Testing, Homework,
4 Recognizing complex business problems within the scope of strategic thinking and finding solutions to such problems , Lecture, Question-Answer, Discussion, Testing, Homework,
5 Interpretation of diagnosed problems with a businessman perception and benefiting from that perspective in order to take appropriate decisions. Lecture, Question-Answer, Discussion, Testing, Homework,
Week Course Topics Preliminary Preparation
1 Customer Focused Marketing Planning Review of the relevant parts of the textbook
2 Planning Marketing Place Review of the relevant parts of the textbook
3 Organization Marketing Plan Review of the relevant parts of the textbook
4 Process planning Review of the relevant parts of the textbook
5 Review: Market environment Review of the relevant parts of the textbook
6 Market control Review of the relevant parts of the textbook
7 Competitor Analysis Review of the relevant parts of the textbook
8 Sector Analysis Review of the relevant parts of the textbook
9 EXAM Review of the relevant parts of the textbook
10 Planning: Sales and Profit Objectives, Targets Review of the relevant parts of the textbook
11 Strategies Development Goals by Review of the relevant parts of the textbook
12 Application: Job Descriptions, Forecasting Review of the relevant parts of the textbook
13 Budgeting Review of the relevant parts of the textbook
14 Control: Planning, Performance Review, unforeseen circumstances make adjustments to Review of the relevant parts of the textbook
Resources
Course Notes Paney, Norton, (2004), Strategic Marketing Planning, literature Publishing, İstanbul.<br>Goetsch, Hal, (1993), Developing, İmplementing & Managing an Effective Marketing Plan, NTC Business Boks, Chicago.
Course Resources Dr. Igor Ansoff?s lecture notes
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 50
1. Ödev 25
2. Ödev 25
Total 100
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 15 15
Assignment 2 15 30
Final examination 1 15 15
Total Workload 156
Total Workload / 25 (Hours) 6.24
dersAKTSKredisi 6