Course Name | Code | Semester | T+U Hours | Credit | ECTS |
---|---|---|---|---|---|
Marketing Planning | UYP 506 | 0 | 3 + 0 | 3 | 6 |
Precondition Courses | |
Recommended Optional Courses | |
Course Language | Turkish |
Course Level | yuksek_lisans |
Course Type | Optional |
Course Coordinator | Dr.Öğr.Üyesi AYHAN SERHATERİ |
Course Lecturers | Dr.Öğr.Üyesi AYHAN SERHATERİ, |
Course Assistants | |
Course Category | |
Course Objective | The target is to explain the importance of strategic marketing planning and conduct practices with regards to strategic marketing planning. |
Course Content | Case analysis, industrial analysis, analysis of the competitors, phases of setting a direction to the company, cost analysis, realization of the plans, controlling plans, market share and market size will be covered in this course. |
# | Course Learning Outcomes | Teaching Methods | Assessment Methods |
---|---|---|---|
1 | Acknowledging strategy, | Lecture, Question-Answer, Discussion, | Testing, Homework, |
2 | Establishing appropriate plans, | Lecture, Question-Answer, Discussion, | Testing, Homework, |
3 | Developing solution methods, | Lecture, Question-Answer, Discussion, | Testing, Homework, |
4 | Recognizing complex business problems within the scope of strategic thinking and finding solutions to such problems , | Lecture, Question-Answer, Discussion, | Testing, Homework, |
5 | Interpretation of diagnosed problems with a businessman perception and benefiting from that perspective in order to take appropriate decisions. | Lecture, Question-Answer, Discussion, | Testing, Homework, |
Week | Course Topics | Preliminary Preparation |
---|---|---|
1 | Customer Focused Marketing Planning | Review of the relevant parts of the textbook |
2 | Planning Marketing Place | Review of the relevant parts of the textbook |
3 | Organization Marketing Plan | Review of the relevant parts of the textbook |
4 | Process planning | Review of the relevant parts of the textbook |
5 | Review: Market environment | Review of the relevant parts of the textbook |
6 | Market control | Review of the relevant parts of the textbook |
7 | Competitor Analysis | Review of the relevant parts of the textbook |
8 | Sector Analysis | Review of the relevant parts of the textbook |
9 | EXAM | Review of the relevant parts of the textbook |
10 | Planning: Sales and Profit Objectives, Targets | Review of the relevant parts of the textbook |
11 | Strategies Development Goals by | Review of the relevant parts of the textbook |
12 | Application: Job Descriptions, Forecasting | Review of the relevant parts of the textbook |
13 | Budgeting | Review of the relevant parts of the textbook |
14 | Control: Planning, Performance Review, unforeseen circumstances make adjustments to | Review of the relevant parts of the textbook |
Resources | |
---|---|
Course Notes | Paney, Norton, (2004), Strategic Marketing Planning, literature Publishing, İstanbul.<br>Goetsch, Hal, (1993), Developing, İmplementing & Managing an Effective Marketing Plan, NTC Business Boks, Chicago. |
Course Resources | Dr. Igor Ansoff?s lecture notes |
Evaluation System | |
---|---|
Semester Studies | Contribution Rate |
1. Ara Sınav | 50 |
1. Ödev | 25 |
2. Ödev | 25 |
Total | 100 |
1. Yıl İçinin Başarıya | 50 |
1. Final | 50 |
Total | 100 |
ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
Mid-terms | 1 | 15 | 15 |
Assignment | 2 | 15 | 30 |
Final examination | 1 | 15 | 15 |
Total Workload | 156 | ||
Total Workload / 25 (Hours) | 6.24 | ||
dersAKTSKredisi | 6 |