Course Name Code Semester T+U Hours Credit ECTS
Consumer Behaviour UYP 509 0 3 + 0 3 6
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level yuksek_lisans
Course Type Optional
Course Coordinator Doç.Dr. HAYRETTİN ZENGİN
Course Lecturers Doç.Dr. HAYRETTİN ZENGİN,
Course Assistants
Course Category
Course Objective The aim of this course is to give graduate students both theorical and practical knowledge about consumer behaviors which constitute the most dynamic part of marketing science. Explicating how these behaviors form and what factors affect these behaviors, explaining the roles and importance of these behaviors are sub-goals of this course.
Course Content The importance and role of consumer behaviors in marketing, traits of consumer behaviors, models of consumer behavior, various factors affecting the consumer behaviors
# Course Learning Outcomes Teaching Methods Assessment Methods
1 Ability to comprehend the importance of the concept of consumer in marketing science. Question-Answer, Lecture, Discussion, Homework, Testing,
2 Ability to explicate the models of consumer behavior Discussion, Question-Answer, Lecture, Testing, Homework,
3 Ability to relate the consumer behaviors with other disciplines. Lecture, Question-Answer, Discussion, Testing,
4 Ability to interpret the factors affecting consumer behaviors Discussion, Lecture, Question-Answer, Testing,
5 Ability to judge the process of consumer decision making Question-Answer, Discussion, Lecture, Testing,
6 Ability to explain the post-puchasing bahavior of consumer Lecture, Discussion, Question-Answer, Testing,
Week Course Topics Preliminary Preparation
1 Concept of consumer and consumer behavior
2 The importance and role of consumer behavior in marketing
3 Relations bewteen consumer behavior and other disciplines
4 Core concepts regarding the factors affecting consumer behaviors
5 Psychological factors affecting consumer behaviors
6 Sociological factors affecting consumer behaviors
7 Political and technological factors affecting consumer behaviors
8 Personal factors affecting consumer behaviors
9 Mid-Term
10 Cultural factors affecting consumer behaviors
11 Situational factors affecting consumer behaviors
12 Models of consumer behaviors
13 Process of consumer decision making
14 Post-purchasing behaviors
Course Notes
Course Resources
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 60
1. Kısa Sınav 10
1. Ödev 30
Total 100
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 20 20
Quiz 1 20 20
Assignment 1 20 20
Total Workload 140
Total Workload / 25 (Hours) 5.6
dersAKTSKredisi 6