Course Name Code Semester T+U Hours Credit ECTS
E-Trade MBA 515 0 3 + 0 3 7
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level yuksek_lisans
Course Type Optional
Course Coordinator Dr.Öğr.Üyesi AYHAN SERHATERİ
Course Lecturers
Course Assistants
Course Category
Course Objective Nowadays, İt´s a necessity to carry businesses to İnternet from traditional trade.Therefore, to establish structural backround for students, this course has been organized. İn this manner, several E-commerce applications will be covered as a context in this subject.
Course Content İn this cource, digital world related to E-business, Network and personal online usage, Web business models, customer support to online quality, New product Development in the Elektronic medium, Online business society, Pricing in the Elektronic medium, E-business planning, and İnternet organizzations will be examined.
# Course Learning Outcomes Teaching Methods Assessment Methods
1 To use managerial and Technological medhods for virtual thinking Lecture, Self Study, Discussion, Group Study, Demonstration, Homework, Performance Task, Testing,
2 To employ E-commerce communication Group Study, Self Study, Demonstration, Discussion, Lecture, Testing, Performance Task, Homework,
3 To understand how to do a busıness in the E-commerce Lecture, Discussion, Self Study, Demonstration, Group Study, Homework, Testing, Performance Task,
4 To assess stratefies for E-commerce models Group Study, Demonstration, Self Study, Discussion, Lecture, Performance Task, Testing, Homework,
5 To improve İnternet cababilities Demonstration, Group Study, Lecture, Self Study, Discussion, Testing, Homework, Performance Task,
6 To question security matters for E-commerce Demonstration, Group Study, Self Study, Discussion, Lecture, Performance Task, Testing, Homework,
Week Course Topics Preliminary Preparation
1 History of the İnternet
2 İnternet for Business Applications
3 Risk and Success inthe New Economic System
4 National and Global Thrades
5 Digital Divide
6 Electronic Business
7 B2B- Business to Business E-Trade
8 B2C- Business to Customer E-Trade
10 E-Marketing, E-Advertising and E-Brand
11 Web Site
12 Electronic Documents
13 Trade Points
14 Electronic Security
Course Notes
Course Resources
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 has the information in manufacturing, marketing, management and accounting-finance functions at the level of expertise.
2 is aware of the interdisciplinary interaction related of field of expertise
3 makes teamwork and shares knowledge with his/her team in the field of expertise
4 defines problems, analyzes and provides solutions to problems
5 conducts independent research, contribute to projects and take responsibility in the field of expertise
6 sets business visions, missions, goals and targets in the field of study.
7 Questionizes the knowledge he/she has in the field of expertise
8 Related to area of expertise that have served as areas where the accumulation and transfer data using the tool to communicate with all kinds of suggestions, if necessary it can use at least one foreign language.
9 Open to professional sharing and cooperation in the field of his/her expertise.
10 is able to entry data and conduct data analysis in the field of his/her expertise
11 acts in accordance with business values and social ethics in the field of his/ her experise.
12 analyzes the relationships with stakeholders and national governments in the field of his/ her expertise.
13 makes recommendations that will contribute to field of his/her expertise.
14 is conscious about the universality of social rights, social justice, quality, environmental and cultural values protection, occupational health and safety besides the field of his/her expertise.
Evaluation System
Semester Studies Contribution Rate
1. Ödev 30
2. Ödev 30
Total 60
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 4 64
Mid-terms 1 20 20
Assignment 2 15 30
Final examination 1 25 25
Total Workload 187
Total Workload / 25 (Hours) 7.48
dersAKTSKredisi 7