Course Name Code Semester T+U Hours Credit ECTS
Media and Social Change MCS 515 0 3 + 0 3 6
Precondition Courses
Recommended Optional Courses
Course Language English
Course Level yuksek_lisans
Course Type Optional
Course Coordinator Prof.Dr. AHMET ESKİCUMALI
Course Lecturers
Course Assistants
Course Category
Course Objective

Diffusion studies of the “adoption of innovation” can potentially provide a basis for a quantitative, empirically-based theory of social change. However, before significant advances can be made in this direction, rigorous attention must be directed toward clarifying the meaning of the principal concepts of diffusion studies and toward increasing consistency in the use of standardized terms from one writer to another. Also, theoretical concepts from diffusion research need to be linked to more general sociological theory, insofar as this is available. This lecture suggests possible ways in which these tasks can be undertaken

Course Content

This lecture makes use of mass communication data on the diffusion of the major media through the  society to illustrate the advantages of the conceptual framework which it proposes.

# Course Learning Outcomes Teaching Methods Assessment Methods
1 Role of Media in Social Change Question-Answer, Oral Exam,
Week Course Topics Preliminary Preparation
1 Sovereignty of media on societies Kim, A. J. (2000). Community building on the Web: Secret strategies for successful online communities. London, UK: Addison Wesley.
2 Convergence culture. Jenkins, H. (2006). Convergence culture. New York, NY: New York University Press
3 Media in conditions of modern age Turkle, S. (1995). Life on the screen: Identity in the age of the Internet. New York, NY: Simon & Schuster.
4 The influence of the media on society McLuhan, M. (1994). Understanding media: The extensions of Man. Cambridge, MA: MIT Press
5 Media, geography, society Erickson, I. (2010). Geography and community: New forms of interaction among people and places. American Behavioral Scientist, 53(8), 1194–1207. Retrieved from 0002764209356250
6 Early media effects theories Castells, M. (2009). The network society: A cross-cultural perspective. Northampton, MA: Edward Elgar
7 Real effect of media on social change. DiFelice, M. (2013). Being networks: The digital formism of net-activist movements. MATRIZes, 17(2), 01–27.
8 Mid Term
9 Social and political developments around medya Shah, Hemant (1996). "Modernization, Marginalization, and Emancipation: Toward a Normative Model of Journalism and National Development.)” Communication Theory 6(2):143-166.
10 Media and Democracy Andreasen, Alan R. (1995). Marketing Social Change: Changing Behaviour to Promote Health, Social Development and the Environment. San Francisco: Jossey-Bass.
11 Golding, Peter. (1974). "Media Role in National Development: Critique of a Theoretical Orthodoxy." Journal of Communication 24(3):39-53. The role of media in social development
12 concept of virtual community Hornik, Robert. (1980). "Communication as Complement in Development." Journal of Communication 30(2):10-24.
13 Contemporary Discussions Gillespie, Marie. (1995). Television, Ethnicity and Cultural Change. London: Routledge.
14 Final
Course Notes
Course Resources
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 50
1. Ödev 50
Total 100
1. Final 50
1. Yıl İçinin Başarıya 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Total Workload 0
Total Workload / 25 (Hours) 0
dersAKTSKredisi 6