Course Name Code Semester T+U Hours Credit ECTS
Visual Communication and Media MCS 507 0 3 + 0 3 6
Precondition Courses
Recommended Optional Courses
Course Language English
Course Level yuksek_lisans
Course Type Optional
Course Coordinator Prof.Dr. MELİH ZAFER ARICAN
Course Lecturers
Course Assistants
Course Category Field Proper Education
Course Objective

This course aims to give the students the ability to work with visual communication and media principles. It is aimed to gain the skill of producing and interpreting media contents based on various techniques in visual communication. It aims to provide students with critical thinking skills as well as traditional processes and new technologies.

Course Content

The emphasis will be placed on visual communication theories and visual culture elements and the investigation of visual expression processes, techniques and methods, including conceptual thinking, abstraction, concept development and movement and interaction. Visual communication and media programming will help students develop the skills they need to plan communications strategies and develop effective visual products.

# Course Learning Outcomes Teaching Methods Assessment Methods
1 Lecture, Question-Answer, Discussion, Testing,
2 Lecture, Question-Answer, Discussion, Testing,
3 Lecture, Question-Answer, Discussion, Testing,
4 Lecture, Question-Answer, Discussion, Testing,
5 Lecture, Question-Answer, Discussion, Testing,
6 Question-Answer, Discussion, Drilland Practice, Lecture, Testing,
7 Question-Answer, Discussion, Drilland Practice, Brain Storming, Self Study, Problem Solving, Testing,
Week Course Topics Preliminary Preparation
1 Description of the course content, expectations and grading system; Introduction to “What is visual communication”.
2 The science of visual communication and media
3 Introduction to visual culture; terms, concepts
4 Two Paradigms in Media Studies (Mainstream and Critical Approaches)
5 Visual Communication Theories; Six Theories of Visual Communication
6 Medium Theory (Innis, McLuhan, Postman, The Critic of Communication Technology Determinism: Williams)
7 Midterm Exam
8 Visual Perception And Ways Of Seeing
9 Rhetoric Of Images, Gestalt Theory Of Visual Perception
10 Synastic Theory Of Visual Communication, Structuralism and Semiotics
11 Cultural Theory And Popular Culture A Reader, Postmodern Media Theory
12 Post-structuralism and Postmodernity (Foucault, Baudrillard, Mass Media and Postmodern Culture)
13 Media Law and Ethics The Problems Of Philosophy, The Problems Of Art
14 Visual Analysis, Critizing Photography
Course Notes
Course Resources
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 100
Total 100
1. Final 60
1. Yıl İçinin Başarıya 40
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 4 64
Hours for off-the-classroom study (Pre-study, practice) 16 4 64
Mid-terms 1 10 10
Final examination 1 10 10
Total Workload 148
Total Workload / 25 (Hours) 5.92
dersAKTSKredisi 6