| Course Name | Code | Semester | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|
| Communication Theories | MCS 505 | 0 | 3 + 0 | 3 | 6 |
| Precondition Courses | |
| Recommended Optional Courses | |
| Course Language | English |
| Course Level | yuksek_lisans |
| Course Type | Compulsory |
| Course Coordinator | EKMEL GEÇER |
| Course Lecturers | |
| Course Assistants | |
| Course Category | Field Proper Education |
| Course Objective | This course will critically examine the theories that underpin development of the key areas of mass communication. By taking a critical/reflective approach to learning through lectures, seminar presentations and discussions, the course hopes to convey content and perspectives that go against the grain by being, counter-intuitive and critically informed what mass media do, why, how, and with what impact and implications. |
| Course Content | This course considers various theoretical perspectives on communication processes. In this course, we will examine the foundation of theoretical inquiry (including the nature and development of theory), selected approaches to theorizing, applications of theory, and ethical implications of theory in a number of communication contexts. |
| # | Course Learning Outcomes | Teaching Methods | Assessment Methods |
|---|---|---|---|
| 1 | Students should be able to examine the theories that underpin development of the key areas of mass communication. By taking a critical/reflective approach to learning through lectures, seminar presentations and discussions, the course hopes to convey content and perspectives that go against the grain by being, counter-intuitive and critically informed what mass media do, why, how, and with what impact and implications. | Lecture, Question-Answer, Discussion, Drilland Practice, | Testing, Oral Exam, Homework, Project / Design, |
| 2 | Students should be able to examine develop an understanding of the strengths and limitations of basic theories of mass communication and the ability to apply those theories in research and practice. | Lecture, Question-Answer, Discussion, | Testing, Oral Exam, Homework, Project / Design, |
| 3 | Students should be able to comprehend how mass communication theories are accepted throughout society. | Lecture, Question-Answer, Discussion, | Testing, Oral Exam, Homework, |
| 4 | Students should be able to discover that mass communication is often at the centre of how we perceive “truth “ and “reality” | Lecture, Question-Answer, Discussion, Drilland Practice, | Homework, Project / Design, |
| Week | Course Topics | Preliminary Preparation |
|---|---|---|
| 1 | HISTORICAL DEVELOPMENT OF THEORY | |
| 2 | Origin of mass communication theories | |
| 3 | Models of communication | |
| 4 | NORMATIVE THEORIES | |
| 5 | Authoritarian media theory | Social responsibility media theory |
| 6 | SOURCE THEORIES | |
| 7 | Agenda setting | Gate-keeping |
| 8 | MESSAGE THEORIES | |
| 9 | Diffusion of Innovations | |
| 10 | Propaganda theory | |
| 11 | Framing Analysis | |
| 12 | Priming | |
| 13 | CHANNEL THEORIES | |
| 14 | INTERNATIONAL COMMUNICATION THEORIES |
| Resources | |
|---|---|
| Course Notes | |
| Course Resources | Amobi, T. I. (2010). Paradigm shifts in mass communication theories, in Ralph Akinfeleye (ed.). Mass communication: A book of readings Anaeto, S. G., Onabajo, O. & Osifeso, J. B. (2008). Models and theories of communication Bowie, MD: African Renaissance Inc. Baran, S.J. (2003). Mass communication theory: Foundations ferment & future. 3rd edition, Belmont CA.: Wadsworth. Folarin, B. (2003). Theories of mass communication: An introductory text. Grossberg, L. et al. (1998), Media Making: Mass Media in a Popular Culture, Thousand Oaks: Sage Jeffres, L. W. (1997). Mass media effects 2nd edition, Illinois: Waveland Press Inc. Severin, W. J & Tankard, Jr. J. W. (2001), Communication theories: Origins, methods & uses in the mass media. 5th edition, New York: Longman. McQuail, D. (2010). Mass communication theory: An introduction. Thousand Oaks: Sage |
| Evaluation System | |
|---|---|
| Semester Studies | Contribution Rate |
| 1. Ara Sınav | 50 |
| 1. Ödev | 50 |
| Total | 100 |
| 1. Yıl İçinin Başarıya | 60 |
| 1. Final | 40 |
| Total | 100 |
| ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
|---|---|---|---|
| Total Workload | 0 | ||
| Total Workload / 25 (Hours) | 0 | ||
| dersAKTSKredisi | 6 | ||