Course Name Code Semester T+U Hours Credit ECTS
Communication Theories MCS 505 0 3 + 0 3 6
Precondition Courses
Recommended Optional Courses
Course Language English
Course Level yuksek_lisans
Course Type Compulsory
Course Coordinator EKMEL GEÇER
Course Lecturers
Course Assistants
Course Category Field Proper Education
Course Objective

This course will critically examine the theories that underpin development of the key areas of mass communication. By taking a critical/reflective approach to learning through lectures, seminar presentations and discussions, the course hopes to convey content and perspectives that go against the grain by being, counter-intuitive and critically informed what mass media do, why, how, and with what impact and implications.

Course Content

This course considers various theoretical perspectives on communication processes. In this course, we will examine the foundation of theoretical inquiry (including the nature and development of theory), selected approaches to theorizing, applications of theory, and ethical implications of theory in a number of communication contexts.

# Course Learning Outcomes Teaching Methods Assessment Methods
1 Students should be able to examine the theories that underpin development of the key areas of mass communication. By taking a critical/reflective approach to learning through lectures, seminar presentations and discussions, the course hopes to convey content and perspectives that go against the grain by being, counter-intuitive and critically informed what mass media do, why, how, and with what impact and implications. Lecture, Question-Answer, Discussion, Drilland Practice, Testing, Oral Exam, Homework, Project / Design,
2 Students should be able to examine develop an understanding of the strengths and limitations of basic theories of mass communication and the ability to apply those theories in research and practice. Lecture, Question-Answer, Discussion, Testing, Oral Exam, Homework, Project / Design,
3 Students should be able to comprehend how mass communication theories are accepted throughout society. Lecture, Question-Answer, Discussion, Testing, Oral Exam, Homework,
4 Students should be able to discover that mass communication is often at the centre of how we perceive “truth “ and “reality” Lecture, Question-Answer, Discussion, Drilland Practice, Homework, Project / Design,
Week Course Topics Preliminary Preparation
1 HISTORICAL DEVELOPMENT OF THEORY
2 Origin of mass communication theories
3 Models of communication
4 NORMATIVE THEORIES
5 Authoritarian media theory Social responsibility media theory
6 SOURCE THEORIES
7 Agenda setting Gate-keeping
8 MESSAGE THEORIES
9 Diffusion of Innovations
10 Propaganda theory
11 Framing Analysis
12 Priming
13 CHANNEL THEORIES
14 INTERNATIONAL COMMUNICATION THEORIES
Resources
Course Notes
Course Resources

Amobi, T. I. (2010). Paradigm shifts in mass communication theories, in Ralph Akinfeleye (ed.). Mass communication: A book of readings

Anaeto, S. G., Onabajo, O. & Osifeso, J. B. (2008). Models and theories of communication Bowie, MD: African Renaissance Inc.

Baran, S.J. (2003). Mass communication theory: Foundations ferment & future. 3rd

edition, Belmont CA.: Wadsworth.

Folarin, B. (2003).       Theories of mass communication: An introductory text.

Grossberg, L. et al. (1998), Media Making: Mass Media in a Popular Culture, Thousand Oaks: Sage

Jeffres, L. W. (1997). Mass media effects 2nd edition, Illinois: Waveland Press Inc.

Severin, W. J & Tankard, Jr. J. W. (2001),     Communication theories: Origins, methods & uses in the mass media. 5th edition, New York: Longman.

McQuail, D. (2010). Mass communication theory: An introduction. Thousand Oaks: Sage

Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 50
1. Ödev 50
Total 100
1. Yıl İçinin Başarıya 60
1. Final 40
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Total Workload 0
Total Workload / 25 (Hours) 0
dersAKTSKredisi 6