|Course Name||Code||Semester||T+U Hours||Credit||ECTS|
|Communication Research Methods||MCS 503||0||3 + 0||3||6|
|Recommended Optional Courses|
|Course Coordinator||Prof.Dr. AYTEKİN İŞMAN|
This course aims to introduce students to the basics of quantitative communication research. As such, it covers essential ideas in theory, hypothesis generation, research design, instrumentation, data collection, and data analysis.
Related topics on validity, reliability, and ethical issues in conducting research on humans are also covered. An important portion of the class is devoted to a survey of univariate statistics, which includes topics on the nature of quantitative data, the logic of statistical inference, and various statistical tests such as analysis of variance, regression, nonparametric statistics, and time series analysis.
|#||Course Learning Outcomes||Teaching Methods||Assessment Methods|
|1||Students will learn how to experience analyzing data, computing statistics, and performing some of the other data related activities in the class||Lecture, Question-Answer, Discussion,||Testing, Homework, Project / Design,|
|2||Students will develop analytical thinking skills||Lecture, Question-Answer, Discussion, Drilland Practice,||Testing, Homework, Project / Design,|
|3||Lecture, Question-Answer, Discussion, Drilland Practice,||Testing, Oral Exam, Homework,|
|4||Lecture, Question-Answer, Discussion, Drilland Practice,||Testing, Oral Exam, Homework,|
|Week||Course Topics||Preliminary Preparation|
|1||Introduction to Communication Research|
|2||Planning and Strategy Development & Developing and Pretesting Concepts, Messages, and Materials|
|3||Implementing the Program & Assessing Effectiveness and Making Refinements|
|4||Qualitative Research Methods|
|5||Analyzing Qualitative Data|
|6||Surveys/Questionnaires and Descriptive Statistics|
|7||Experimental Research and Inferential Statistics|
|8||Researching Online Behavior/Social Media|
|9||Reporting Research Results|
|10||Differences Between Qualitative and Quantitative Research Methods|
|11||Qualitative Research Methods|
|12||Quasi-Quantitative Research Methods: Pretesting Messages and Materials|
|13||Quantitative Research Methods|
|14||Additional Research Methods|
Green, S.B., & Salkind, N.J. (2007). Using SPSS for Windows and Macintosh: Analyzing and understanding data (5th. ed.). Upper Saddle River, NJ: Prentice Hall. (ISBN 0131890255; ppk) Hayes, A. F. (2005). Statistical methods for communication science. Mahwah, NJ: Lawrence Erlbaum Associates.
Kerlinger, F. N. , & Lee, H. (2000). Foundations of Behavioral Research (4th ed.) Harcourt. (ISBN: 0-15-507897-6, Hardcover) Publication Manual of the American Psychological Association (6th ed.).
Williams, F., & Monge, P. (2000). Reasoning with statistics: How to read quantitative research (5th ed.). New York: Harcourt College Publishers.
|Semester Studies||Contribution Rate|
|1. Ara Sınav||50|
|1. Kısa Sınav||10|
|2. Kısa Sınav||10|
|1. Yıl İçinin Başarıya||60|
|ECTS - Workload Activity||Quantity||Time (Hours)||Total Workload (Hours)|
|Course Duration (Including the exam week: 16x Total course hours)||16||3||48|
|Hours for off-the-classroom study (Pre-study, practice)||16||3||48|
|Project / Design||1||20||20|
|Performance Task (Application)||1||10||10|
|Performance Task (Seminar)||1||10||10|
|Total Workload / 25 (Hours)||6.48|