Course Name Code Semester T+U Hours Credit ECTS
The History Of Visual Communication GIT 203 3 3 + 0 3 5
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type Compulsory
Course Coordinator Dr.Öğr.Üyesi SUZAN ORHAN
Course Lecturers Dr.Öğr.Üyesi SUZAN ORHAN,
Course Assistants
Course Category
Course Objective

To teach models of visual communication created and used by humankind from cave pictures to web.

Course Content

Handeling the visual communication styles with an historical view, to learn these styles which have been shaped by social, economical and cultural determinations. Additionally, to discuss the influences created by visual communication designers and visual communication with art and cultural movements, by examining examples.

# Course Learning Outcomes Teaching Methods Assessment Methods
1 Interpret the historical evolution of visual communication media in an historical system. Lecture, Oral Exam,
2 Explain the effect of communication media to the art medium beside its communicative-purpose usage. Lecture, Oral Exam,
3 Use the visual communication techniques in creative design process. Drilland Practice, Project / Design,
4 Appoint the sociological, economical and political determinations of the evolution and growth on visual communication. Lecture, Oral Exam,
5 Learn and adopt different representation styles from different times to their individual work. Drilland Practice, Project / Design,
6 Analyze visual communication models not only from the western but also from the eastern culture. Discussion, Oral Exam,
7 Use their learnings in order to create their own styles. Demonstration, Homework,
Week Course Topics Preliminary Preparation
1 Early forms of visual communication from cave paintings, petroglyphs and geoglyphs to pictograms and ideograms. The History of Visual Cummunication,
2 Writing, foundation of the first alphabetic systems, book and medieval manuscripts. Tevfik Fikret Uçar, Görsel İletişim ve Grafik Tasarımı
3 Paper, printing press, typography and Renaissance books and notebooks. Tevfik Fikret Uçar, Görsel İletişim ve Grafik Tasarımı
4 Reform, the Industrial Revolution, new printing technologies, the invention of photography and the spread of the poster. The History of Visual Cummunication,
5 The first visual communication design movement Arts And Crafts and Art Nouveau posters. The History of Visual Cummunication,
6 Midterm exam Midterm exam
7 Avant-garde design: Futuristic design and free typography; Graphic Dada, magazines and collages; Surrealist designs. Dilek Bektaş, Çağdaş Grafik Tasarımın Gelişimi
8 Soviet design school Vkhutemas and Constructivist revolutionary design. Dilek Bektaş, Çağdaş Grafik Tasarımın Gelişimi
9 German design school Bauhaus and socialist mechanical design. Dilek Bektaş, Çağdaş Grafik Tasarımın Gelişimi
10 Visual communication in the environment of modern art movements: New Typography, tourist poster and modern design. Dilek Bektaş, Çağdaş Grafik Tasarımın Gelişimi
11 Quiz Quiz
12 The development of modern design in America; Swiss Style (International Typographic Movement) and New York School designers. Dilek Bektaş, Çağdaş Grafik Tasarımın Gelişimi
13 Contemporary Visual Identity Designs, Polish Posters and Postmodern Design Dilek Bektaş, Çağdaş Grafik Tasarımın Gelişimi
14 Digital technology, social media and new design possibilities. General evaluation. Dilek Bektaş, Çağdaş Grafik Tasarımın Gelişimi
Course Notes
Course Resources

The History -of Visual Cummunication,
-Frederic Barbier, Catherine Bertho Lavenir, Diderot´dan İnternete Medya Tarihi, Çeviri: Kerem Eksen, 2001, İstanbul, Okuyanus
-Ernst H. Gombrich, Sanat ve Yanılsama, Çeviri: Ahmet Cemal, 1992, İstanbul, Remzi Kitabevi
-Modernizmin Serüveni, Derleyen: Enis Batur, 1999 İstanbul
-John Berger, Görme Biçimleri, Çeviri: Yurdanur Salman, 1990 İstanbul, Metis Yayınları
-Sedat Cereci, Mağaradan Ekrana Görüntünün Öyküsü, 2008, Nobel Yayınevi
-Asa Briggs / Peter Burke, Medyanın Toplumsal Tarihi, Çeviri: Erkan Uzun, Ümit Hüsrev Yolsal, İstanbul 2011, Kırmızı Yayınları
-Dilek Bektaş, Çağdaş Grafik Tasarımın Gelişimi, YKY, 1992

-Tevfik Fikret Uçar, Görsel İletişim ve Grafik Tasarımı, 2004, İnkılap Yayınevi

Week Documents Description size
11 The_New_Typography_PDFDrive_com Jan Tschichold, The New Typography, 1928 12.16 MB
12 görsel-iletişim-tarihi Görsel İletişim Tarihi dersi,14 Haftalık ders sunumları 170.53 MB
3 piri reis_kitab-ı bahriye, 1521 Harita konusu ve el yazımı kitap için çok değerli bir eser. 99.43 MB
3 Piri Reis, Kitab-ı Bahriye indirmek için link 0 MB
9 Görsel İletişim Tarihi, 9.Hafta Google Meet kaydı 0 MB
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 To have advanced knowledge and equipment in the field of Visual Communication (Multimedia, Photography, Cinema, Graphic Design), to be able to use the theoretical and practical knowledge acquired in this field; To be able to discuss, to interpret scientifically and to be able to evaluate. X
2 To know and understand basic art principles and to be able to adapt them to the field of Visual Communication Design. X
3 To have knowledge of computer aided design; To have knowledge about design techniques and methods in different fields and to be able to apply them. X
4 To be able to critically evaluate the knowledge and skills acquired in the field of visual communication design, to identify learning needs and to direct their learning throughout life. X
5 To be able to define problems related to visual communication design, to develop solutions based on evidence and research. X
6 To be able to inform people and institutions about visual communication design issues; To be able to convey their thoughts and solutions to problems in written and verbal form, to support them with quantitative and qualitative data and share them with experts and non-experts. X
7 To be able to benefit from other disciplines that form the basis of visual communication design by paying attention to interdisciplinary interaction, to have basic knowledge about these disciplines and to create a basis for mutual interaction in different fields. X
8 To be able to take responsibility individually and as a group member to solve unforeseen and complex problems encountered in practice; To have effective communication skills. X
9 To have the capacity to perceive, think, design, apply, analyze and interpret multidimensionally. X
10 To have knowledge about the legal regulations and procedures in the relevant field of art. X
11 To be able to follow information about visual communication design using a foreign language. X
12 To have competence in the production standards of the field and to be able to use the information and communication technologies required by the field. X
13 To have social, scientific and ethical values ??in the stages of collection, interpretation, announcement and application of data related to visual communication. X
14 To be able to transform abstract and concrete concepts into creative thinking, innovative and original works, based on the versatile and open-minded thinking model. X
15 To have aesthetic awareness. X
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 25
1. Kısa Sınav 25
1. Ödev 25
1. Sözlü Sınav 25
Total 100
1. Yıl İçinin Başarıya 60
1. Final 40
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 10 6 60
Mid-terms 1 3 3
Quiz 1 2 2
Assignment 1 6 6
Oral Examination 1 3 3
Final examination 1 3 3
Total Workload 125
Total Workload / 25 (Hours) 5
dersAKTSKredisi 5