Course Name Code Semester T+U Hours Credit ECTS
Advertising Photography GIT 327 5 1 + 2 2 5
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type Optional
Course Coordinator MERVE BOZKURT
Course Lecturers MERVE BOZKURT,
Course Assistants
Course Category Available Basic Education in the Field
Course Objective

The historical development of advertising photography, which is one of the components of the advertising sector, and the effects of economic, technological and aesthetic determinants on advertising photography will be taught. Experience will be gained by applying in-studio and out-of-studio creative shooting techniques and post-shooting digital processing processes, which are widely used in the field of advertising photography.

Course Content

In advertising photography, the things to be done before, during and after shooting are determined. Applications are made in the fields of product, fashion, architecture, food, tourism, industrial and other advertising photography.

# Course Learning Outcomes Teaching Methods Assessment Methods
1 She/he can plan and shoot with which equipment and how it will be taken to support advertisement photos required for a product or idea.
2 She/he can quickly solve the problems that will be experienced in shooting inside and outside the studio.
3 While photographing her/his subject, she/he makes historical references by making use of her/his knowledge of art history and photography history and enriches her/his promotional campaign.
4 She/he follows, learns and applies contemporary digital technical and aesthetic changes.
5 She/he can investigate the subject she/he will shoot in detail beforehand and predict the ethical, social and cultural consequences of possible results.
Week Course Topics Preliminary Preparation
1 What is advertising, what is advertising photography? Historical development. Osman Ürper, Dijital Teknoloji Çağında Reklam Fotoğrafçılığı
2 What are the features and effects of the advertising photo? Examining with examples. Osman Ürper, Dijital Teknoloji Çağında Reklam Fotoğrafçılığı
3 Types of advertising photography. Osman Ürper, Dijital Teknoloji Çağında Reklam Fotoğrafçılığı
4 Examination of photographic equipment, decor, costume and auxiliary materials used for indoor and outdoor shooting. Equipment inspection
5 Natural and packaged product shooting in the endless background and shooting tent in the studio. Sample review
6 Taking a model photo for a specific textile brand using a beauty dish. Paul Sloman, New Fashion Photography
7 Evaluation (Product and model shots) Evaluation.
8 Outdoor model shooting with and without flash. Shooting.
9 Glass shot in studio and creative ad photo of a beverage brand. Shooting.
10 Digital manipulation application in advertising photography Working of Adobe Photoshop Program
11 Digital manipulation practice in advertising photo continues Practice.
12 Choosing a brand and taking an advertisement photo. Choosing brand
13 Brand shoot continues Shooting
14 Evaluation Processing shots
Course Notes
Course Resources

Osman Ürper, Dijital Teknoloji Çağında Reklam Fotoğrafçılığı, Say Yayınları 2012

Paul Sloman, New Fashion Photography, Prestel USA, 2013 

Suzan Orhan, Gerçeklikten Kurguya, Kurgudan Piyasaya: Çağdaş Fotoğrafçıların Görsel İletişim Tasarımı Alanındaki Üretimleri (bildiri), Yıldız Teknik Üniversitesi, VI. Yıldız Uluslararası Sosyal Bilimler Kongresi , 2019,

Order Program Outcomes Level of Contribution
1 2 3 4 5
1 To have advanced knowledge and equipment in the field of Visual Communication (Multimedia, Photography, Cinema, Graphic Design), to be able to use the theoretical and practical knowledge acquired in this field; To be able to discuss, to interpret scientifically and to be able to evaluate. X
2 To know and understand basic art principles and to be able to adapt them to the field of Visual Communication Design. X
3 To have knowledge of computer aided design; To have knowledge about design techniques and methods in different fields and to be able to apply them. X
4 To be able to critically evaluate the knowledge and skills acquired in the field of visual communication design, to identify learning needs and to direct their learning throughout life. X
5 To be able to define problems related to visual communication design, to develop solutions based on evidence and research. X
6 To be able to inform people and institutions about visual communication design issues; To be able to convey their thoughts and solutions to problems in written and verbal form, to support them with quantitative and qualitative data and share them with experts and non-experts. X
7 To be able to benefit from other disciplines that form the basis of visual communication design by paying attention to interdisciplinary interaction, to have basic knowledge about these disciplines and to create a basis for mutual interaction in different fields. X
8 To be able to take responsibility individually and as a group member to solve unforeseen and complex problems encountered in practice; To have effective communication skills. X
9 To have the capacity to perceive, think, design, apply, analyze and interpret multidimensionally. X
10 To have knowledge about the legal regulations and procedures in the relevant field of art. X
11 To be able to follow information about visual communication design using a foreign language. X
12 To have competence in the production standards of the field and to be able to use the information and communication technologies required by the field. X
13 To have social, scientific and ethical values ??in the stages of collection, interpretation, announcement and application of data related to visual communication. X
14 To be able to transform abstract and concrete concepts into creative thinking, innovative and original works, based on the versatile and open-minded thinking model. X
15 To have aesthetic awareness. X
Evaluation System
Semester Studies Contribution Rate
1. Proje / Tasarım 25
1. Performans Görevi (Uygulama) 25
1. Performans Görevi (Atölye) 25
1. Ara Sınav 25
Total 100
1. Final 40
1. Yıl İçinin Başarıya 60
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Quiz 1 3 3
Project / Design 1 6 6
Performance Task (Application) 1 8 8
Performance Task (Workshop) 1 6 6
Final examination 1 6 6
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Total Workload 125
Total Workload / 25 (Hours) 5
dersAKTSKredisi 5