Course Name Code Semester T+U Hours Credit ECTS
Advertising GIT 212 4 1 + 2 2 5
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type Compulsory
Course Coordinator Öğr.Gör. GÖKÇE BÜYÜKŞENGÜR
Course Lecturers Öğr.Gör. GÖKÇE BÜYÜKŞENGÜR,
Course Assistants
Course Category
Course Objective To teach advertising design process and the advertising history for using professional works about advertise and others with practices.
Course Content
# Course Learning Outcomes Teaching Methods Assessment Methods
1 Sketch the advertising design by using knowledge about process of advertising, types, techniques, etc Lecture, Drilland Practice, Group Study, Brain Storming, Case Study, Testing, Homework,
2 Manage ad process with agency structuring Lecture, Question-Answer, Motivations to Show, Group Study, Testing, Homework,
3 To demonstrate advertising knowledge his/her works. Lecture, Group Study, Case Study, Testing,
4 4) To plan media and budget for ad Lecture, Drilland Practice, Motivations to Show, Group Study, Testing, Homework,
Week Course Topics Preliminary Preparation
1 The History of Advertising
2 Types and element of Advertising
3 Case Study and Practice
4 Advertising in terms of social, economic, cultural and legal perspective
5 The Process of Advertising
6 The Process of Advertising Practice
7 Adverting agency and organizing
8 Customer relation
9 Creative unit
10 Case Study and Practice
11 Media Planning and Budget
12 Design process
13 Survey and trial methods in Ad
14 Practice Presentations
Resources
Course Notes
Course Resources Ambrose, G. ve Harris, P. (2012).Tipografinin Temelleri, İstanbul: Literatür Yayıncılık
Ambrose, G. ve Harris, P. (2012). Görsel Tipografi Sözlüğü, İstanbul: Literatür Yayıncılık
Becer, Emre (2010). Modern Sanat ve Yeni Tipografi, Ankara: Dost Kitabevi
Sarıkavak, Namık Kemal (2009). Çağdaş Tipografinin Temelleri, Ankara: Seçkin Yayıncılık
www.turkcetipografitoplulugu.org
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 To have advanced knowledge and equipment in the field of Visual Communication (Multimedia, Photography, Cinema, Graphic Design), to be able to use the theoretical and practical knowledge acquired in this field; To be able to discuss, to interpret scientifically and to be able to evaluate.
2 To know and understand basic art principles and to be able to adapt them to the field of Visual Communication Design.
3 To have knowledge of computer aided design; To have knowledge about design techniques and methods in different fields and to be able to apply them.
4 To be able to critically evaluate the knowledge and skills acquired in the field of visual communication design, to identify learning needs and to direct their learning throughout life.
5 To be able to define problems related to visual communication design, to develop solutions based on evidence and research.
6 To be able to inform people and institutions about visual communication design issues; To be able to convey their thoughts and solutions to problems in written and verbal form, to support them with quantitative and qualitative data and share them with experts and non-experts.
7 To be able to benefit from other disciplines that form the basis of visual communication design by paying attention to interdisciplinary interaction, to have basic knowledge about these disciplines and to create a basis for mutual interaction in different fields.
8 To be able to take responsibility individually and as a group member to solve unforeseen and complex problems encountered in practice; To have effective communication skills.
9 To have the capacity to perceive, think, design, apply, analyze and interpret multidimensionally.
10 To have knowledge about the legal regulations and procedures in the relevant field of art.
11 To be able to follow information about visual communication design using a foreign language.
12 To have competence in the production standards of the field and to be able to use the information and communication technologies required by the field.
13 To have social, scientific and ethical values ??in the stages of collection, interpretation, announcement and application of data related to visual communication.
14 To be able to transform abstract and concrete concepts into creative thinking, innovative and original works, based on the versatile and open-minded thinking model.
15 To have aesthetic awareness.
Evaluation System
Semester Studies Contribution Rate
1. Ödev 25
2. Ödev 25
1. Ara Sınav 30
1. Kısa Sınav 20
Total 100
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 1 16
Mid-terms 1 6 6
Assignment 2 16 32
Final examination 1 10 10
Project / Design 1 8 8
Total Workload 120
Total Workload / 25 (Hours) 4.8
dersAKTSKredisi 5