# Course Learning Outcomes Teaching Methods Assessment Methods
1 Distinguish the models of public relations Lecture, Question-Answer, Discussion, Testing,
2 Identify problems in public relations Drilland Practice, Motivations to Show, Case Study, Homework,
3 Makes the situation analyse in terms of public relations Drilland Practice, Group Study, Case Study, Problem Solving, Testing, Project / Design,
4 Distinguish different forms of public and private sector public relations Lecture, Drilland Practice, Motivations to Show, Group Study, Testing, Homework, Project / Design,
5 Contributes to public relations process Self Study, Problem Solving, Project Based Learning, Project / Design,
6 Makes ethical inquiries in the field. Lecture, Question-Answer, Discussion, Brain Storming, Case Study, Self Study, Testing, Homework, Project / Design,
Week Course Topics Preliminary Preparation
1 Introduction to PR
2 The reasons of PR to emerge
3 History of PR
4 Skills of a PR specialist
5 PR's relations with other deciplines I
6 PR's relations with other deciplines II
7 PR & Publicity media
8 Media relations
9 Corporate Social Responsibility
10 Sponsorship
11 İmage & Reputation II
12 İmage & Reputation II
13 Student presentations I
14 Student presentations II
Resources
Course Notes <p>Balta Peltekoğlu, Filiz: Halkla İlişkilere Giriş</p>
Course Resources

Aydede,Ceyda: Teorik ve Uygulamalı Halkla İlişkiler Kampanyaları
ERDOĞAN, İrfan. Teori ve Pratikte Halkla İlişkiler

Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 50
1. Kısa Sınav 30
1. Ödev 20
Total 100
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 15 15
Quiz 1 10 10
Assignment 1 10 10
Final examination 1 5 5
Total Workload 120
Total Workload / 25 (Hours) 4.8
dersAKTSKredisi 5