# Course Learning Outcomes Teaching Methods Assessment Methods
1 Distinguish the models of public relations Lecture, Question-Answer, Discussion, Testing,
2 Identify problems in public relations Drilland Practice, Motivations to Show, Case Study, Homework,
3 Makes the situation analyse in terms of public relations Drilland Practice, Group Study, Case Study, Problem Solving, Testing, Project / Design,
4 Distinguish different forms of public and private sector public relations Lecture, Drilland Practice, Motivations to Show, Group Study, Testing, Homework, Project / Design,
5 Contributes to public relations process Self Study, Problem Solving, Project Based Learning, Project / Design,
6 Makes ethical inquiries in the field. Lecture, Question-Answer, Discussion, Brain Storming, Case Study, Self Study, Testing, Homework, Project / Design,
Week Course Topics Preliminary Preparation
1 Introduction to PR
2 The reasons of PR to emerge
3 History of PR
4 Skills of a PR specialist
5 PR's relations with other deciplines I
6 PR's relations with other deciplines II
7 PR & Publicity media
8 Media relations
9 Corporate Social Responsibility
10 Sponsorship
11 İmage & Reputation II
12 İmage & Reputation II
13 Student presentations I
14 Student presentations II
Resources
Course Notes <p>Balta Peltekoğlu, Filiz: Halkla İlişkilere Giriş</p>
Course Resources

Aydede,Ceyda: Teorik ve Uygulamalı Halkla İlişkiler Kampanyaları
ERDOĞAN, İrfan. Teori ve Pratikte Halkla İlişkiler

Order Program Outcomes Level of Contribution
1 2 3 4 5
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 50
1. Kısa Sınav 30
1. Ödev 20
Total 100
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 15 15
Quiz 1 10 10
Assignment 1 10 10
Final examination 1 5 5
Total Workload 120
Total Workload / 25 (Hours) 4.8
dersAKTSKredisi 5