Course Name Code Semester T+U Hours Credit ECTS
Visual Culture and Media Studies BH 602 0 3 + 0 3 6
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Doctorate Degree
Course Type Compulsory
Course Coordinator EKMEL GEÇER
Course Lecturers
Course Assistants
Course Category
Course Objective This lecture aims to support the attendee’s theoretical knowledge and understanding of images and visual culture for communication in society. Visuality in this lecture is handled from a critical and intermedia perspective, where features as politics, history, social relations, gender, and ethnicity are essential. In this context, it is aimed to help the attendee to understand and analyse images which is constructed through mass communication, culture industries, artistic and social movements with the tools of visual sociology.
Course Content Visual Culture
Image Empire in Popular Culture
Visualiity in Advertisement and Fashion
Visuality in Social Movements
# Course Learning Outcomes Teaching Methods Assessment Methods
1 Uses the images to create message in an effective way Lecture, Question-Answer, Discussion, Brain Storming, Testing, Homework,
2 Describes the visual perception Lecture, Question-Answer, Discussion, Homework,
3 Understands the effect of images on attitude and decision Lecture, Question-Answer, Discussion, Testing, Homework,
4 Understands the difference between reality and images. Lecture, Question-Answer, Discussion, Testing, Homework,
5 Respects ethical values while creating images Lecture, Question-Answer, Discussion, Testing, Homework,
6 Figures out the elements of visual design Lecture, Question-Answer, Discussion, Brain Storming, Testing, Homework,
7 Describe the elements of semiotics Lecture, Question-Answer, Discussion, Testing, Homework,
Week Course Topics Preliminary Preparation
1 Culture and Visual Sociology
2 Perspective of Modern Observer
3 Photograph and Visual Culture
4 Memory, History and Visual Culture
5 Urbanization and Visual Culture
6 Cultural Industires
7 Mid-term Exam
8 Tourism and Political Images
9 Visuality in Urban Sociology
10 Visual Culture in Entertaintment and Trade
11 Effect of images on attitude and decision making
12 Student Projects I
13 Student Projects II
14 Final Exam
Course Notes
Course Resources Foucault Michel (2003) Hapishanenin Doğuşu, İstanbul: Ayrıntı.
Crary Jonathan, (2004) Gözlemcinin Teknikleri, İstanbul: Metis.
Freund Gisele, (2006) Fotoğraf ve Toplum, İstanbul: Sel
Ranciére Jacques, (2008) Görüntüleri Yazgısı, İstanbul: Versus.
Baudrillard Jean, (2009) Gösterge Ekonomi Politiği, İstanbul: Boğaziçi Üniversitesi Yayınevi.
Berger John, (2011) Görme Biçimleri, İstanbul, Metis.
Benjamin Walter, (2012) Pasajlar, İstanbul, YKY.
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 To have the theoretical knowledge and competence to the doctoral level in various fields of communication science X
2 To be able to follow the recent studies, development and innovations associated with the field. X
3 To be able to analyze and discuss the empirical and theoretical work in the field. X
4 To have the competence for carrying out both theoretical and practical research related to communication sciences X
5 To have the ability to access information, do research, collect data at national and internetional level and have the ability to analyze and interpret them. X
6 To able to interact with different disciplines and develop the ability to produce interdisciplinary studies. X
7 To make the student perform publication at national and international level and be able to contribute academic literature X
8 Being aware of the ethical responsibility and behave accordingly through the process the studies X
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 70
1. Ödev 30
Total 100
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 15 15
Assignment 1 15 15
Final examination 1 15 15
Total Workload 141
Total Workload / 25 (Hours) 5.64
dersAKTSKredisi 6