Course Name Code Semester T+U Hours Credit ECTS
New Media Social Networks and Advertising ILB 632 0 3 + 0 3 6
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Doctorate Degree
Course Type Optional
Course Coordinator Doç.Dr. CENGİZ ERDAL
Course Lecturers
Course Assistants
Course Category
Course Objective to have a critical sight on advertising, new media, social network and ethics
Course Content media history
new media
social network
# Course Learning Outcomes Teaching Methods Assessment Methods
1 Analyzes the changing advertising approach. Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
2 Creates advertising campaigns in new media Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
3 Analyzes advertising campaigns in new media. Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
Week Course Topics Preliminary Preparation
1 introduction
2 history of mass communication
3 history of mass comm. theories
4 new media and social network
5 presentatation 1
6 presentatation 2
7 presentatation 3
8 advertising
9 electron,ic advertising
10 advertising as languauge
11 advertising design
12 presentatation 4
13 presentatation 5
14 presentatation 6
Course Notes Gülbuğ EROL (2007) Reklam ve Medya Planlaması<br>Gülbuğ EROL (2012) İletişim ve Etik
Course Resources
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 To have the theoretical knowledge and competence to the doctoral level in various fields of communication science X
2 To be able to follow the recent studies, development and innovations associated with the field. X
3 To be able to analyze and discuss the empirical and theoretical work in the field. X
4 To have the competence for carrying out both theoretical and practical research related to communication sciences X
5 To have the ability to access information, do research, collect data at national and internetional level and have the ability to analyze and interpret them. X
6 To able to interact with different disciplines and develop the ability to produce interdisciplinary studies. X
7 To make the student perform publication at national and international level and be able to contribute academic literature X
8 Being aware of the ethical responsibility and behave accordingly through the process the studies X
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 50
1. Ödev 50
Total 100
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 15 15
Assignment 1 15 15
Final examination 1 15 15
Total Workload 141
Total Workload / 25 (Hours) 5.64
dersAKTSKredisi 6