Course Name Code Semester T+U Hours Credit ECTS
Perception Management and Persuasion Strategies In Public Relations and Advertising BH 607 0 3 + 0 3 6
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Doctorate Degree
Course Type Compulsory
Course Coordinator Prof.Dr. METİN IŞIK
Course Lecturers
Course Assistants
Course Category
Course Objective This course aims to teach the students the basic knowledge about perception management and persuasion strategies.
Course Content Perception, Perception Management, Persuasion, Persuasion Strategies
# Course Learning Outcomes Teaching Methods Assessment Methods
1 Defines the strategies of persuasion. Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
2 Analyzes the perception management in critical approach. Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
Week Course Topics Preliminary Preparation
1 Introduction
2 Persuasion in Today´s World
3 Elements of Persuasion
4 Mass Media and Persuasion
5 Ethics and Persuasion
6 Verbal Communication and Persuasion
7 Nonverbal Communication and Persuasion
8 Perception and Perception Management
9 Elements of Perception Management
10 Media and Perception Management I
11 Media and Perception Management II
12 Perception Management in Workplaces I
13 Perception Management in Workplaces II
14 Perception Management in Workplaces III
Course Notes Charles Larson, (2012) Persuasion: Reception and Responsibility, CENGAGE Learning Custom Publishing
Course Resources
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 To have the theoretical knowledge and competence to the doctoral level in various fields of communication science X
2 To be able to follow the recent studies, development and innovations associated with the field. X
3 To be able to analyze and discuss the empirical and theoretical work in the field. X
4 To have the competence for carrying out both theoretical and practical research related to communication sciences X
5 To have the ability to access information, do research, collect data at national and internetional level and have the ability to analyze and interpret them. X
6 To able to interact with different disciplines and develop the ability to produce interdisciplinary studies. X
7 To make the student perform publication at national and international level and be able to contribute academic literature X
8 Being aware of the ethical responsibility and behave accordingly through the process the studies X
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 50
1. Kısa Sınav 20
1. Ödev 15
2. Ödev 15
Total 100
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 4 64
Mid-terms 1 10 10
Quiz 1 5 5
Assignment 2 5 10
Final examination 1 10 10
Total Workload 147
Total Workload / 25 (Hours) 5.88
dersAKTSKredisi 6