# Course Learning Outcomes Teaching Methods Assessment Methods
1 To examine advertising messages that hold a mirror to new types of consumers Discussion, Testing, Oral Exam, Homework,
2 To perceive how social changes and trends affect people's lifestyles and consumption behavior Question-Answer, Lecture, Oral Exam, Testing, Homework,
Week Course Topics Preliminary Preparation
1 general discussion
2 New regulations and product placement in advertisements
3 Reflection of changing consumer structure on advertising
4 Reflection of changing consumer structure on advertising (continued)
5 The relationship between everyday language and advertising
6 Relationship of online shopping and advertising as a new lifestyle
7 midterm
8 Yaşam tarzı markaları ve reklamları (devam)
9 Lifestyle brands and advertisements (continued)
10 Social media as a new advertising medium
11 Social media as a new advertising medium (continued)
12 Online games and advertising relationship (Advergaming)
13 Signs used for different segments in advertisements
14 Signs used for different segments in advertisements (Continued)
Resources
Course Notes
Course Resources
Robin Lent, Genevieve Tour, Selling Luxury: Connect with Affluent Customers, Unique Experiences Through Impeccable Service, and Close the Sale, Wiley,
2009,Stefania Saviolo , Antonio Marazza, Lifestyle Brands: A Guide to Aspirational Marketing, Palgrave Macmillan, 2013,Kit Yarrow, Decoding the New Consumer Mind:
How and Why We Shop and Buy, Jossey-Bass, 2014,Paco Underhill, Why We Buy: The Science of Shopping Updated and Revised for the Internet, the Global
Consumer, and Beyond, Simon & Schuster, 2008
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 To evaluate the public relations and advertising activities with a critical point of view. X
2 To develop a capacity of analytic thinking on public relations and advertising X
3 To analyze the target audience on the basis of public relations and advertising activities. X
4 To define the elements of field research on public relations and advertising areas. X
5 To follow the new developments on corporate communication. X
6 To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies. X
7 To be aware of the fact that increasing the quality on public relations and advertising is important. X
8 To consider the ethical values while using media vehicles on creating public relations and advertising activities. X
9 To embrace the public relations and advertising profession as a lifestyle. X
10 To apprehend the importance of PR for image, reputation and brand X
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 50
1. Ödev 30
2. Ödev 10
3. Ödev 10
Total 100
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 14 4 56
Hours for off-the-classroom study (Pre-study, practice) 14 1 14
Mid-terms 1 30 30
Quiz 1 20 20
Assignment 1 20 20
Final examination 1 30 30
Total Workload 170
Total Workload / 25 (Hours) 6.8
dersAKTSKredisi 7